Hospitality Design - September 2020 - 49

products profile
By Harry McKinley
Photos courtesy of Studio Appétit

CULINARY ARTS
Ido Garini cooks up appetizing food
installations

Since its founding in New York nearly a
decade ago, Studio Appétit has positioned
itself at the forefront of F&B innovation. The
multidisciplinary creative design studio, now
headquartered in the Hague, the Netherlands,
collaborates with global brands, including IKEA,
Rosewood Hotels & Resorts, and the Victoria and
Albert Museum, on pioneering projects that both
challenge and inspire.
"It's vital to deliver experiences that guests
cannot create for themselves," says the studio's
founder and creative director Ido Garini, who
trained as a product designer in Tel Aviv before
pivoting to the culinary world. "That's always
been true, but for the hospitality industry, it
perhaps has never been more essential." From
a monolithic, nearly 20-foot-tall installation at
London's all-day café German Gymnasium-
part of a project with London studio Conran +
Partners that explored the boundaries between
food and faith-to his partnership with Rosewood
London to develop the concept, menu, and
presentation for its art-centric afternoon tea, they
were "an opportunity to take big ideas and distill
them into something that works in a high-volume
environment," he says.
The Rosewood project proved formative for
Garini, who has over the years tapered his more
extravagant creative urges and developed a fierce
appreciation for commerciality. "I realized that
it doesn't matter how successful our projects are
conceptually," he explains, "if they don't justify
themselves in the real world."
His current endeavor, creative direction for a
cocktail bar in Vienna, is yet another opportunity
to demonstrate balance. Within the storied Hotel
Beethoven Wien, LVDWIG transports visitors
with a complex Garini-devised drinks menu
that's heavy on narrative. The Destinations series,
for example, presents guests with a passport to
chart their progress around the world as they
imbibe concoctions inspired by vacation spots-
all set to a specially curated soundtrack.
"As we enter a post-COVID world, it's time to
think about how brands can deliver in new and
different ways," he says. "It's become my mission
to push the needle incrementally and to make
small changes that drive the industry in a more
creative direction." hd

The Disinfection cocktail series at the
LVDWIG bar in the Hotel Beethoven Wien
was crafted in response to COVID-19

The Food Religion Tribute explores
the idea of food worship

studioappetit.com

hospitalitydesign.com September 2020

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http://www.studioappetit.com http://www.hospitalitydesign.com

Hospitality Design - September 2020

Table of Contents for the Digital Edition of Hospitality Design - September 2020

Hospitality Design - September 2020
contents
from the editor
behind the design
sketchbook
interview: on our radar
interview: hospitality’s evolution
interview: chefs and restaurateurs
profile: ido garini
products: art
products: lighting
products: bath
products: outdoor furniture
placemakers
placemakers: aka patagonia
placemakers: taj rishikesh resort & spa
placemakers: palm hotel sri lanka
dining out
dining out: restaurants
dining out: fast casual
dining out: wine bars
dining out: cafès
dining out: hotel f&b
ad index
back space: tre wilcox
Hospitality Design - September 2020 - Intro
Hospitality Design - September 2020 - Hospitality Design - September 2020
Hospitality Design - September 2020 - Cover2
Hospitality Design - September 2020 - 1
Hospitality Design - September 2020 - 2
Hospitality Design - September 2020 - 3
Hospitality Design - September 2020 - 4
Hospitality Design - September 2020 - contents
Hospitality Design - September 2020 - 6
Hospitality Design - September 2020 - 7
Hospitality Design - September 2020 - from the editor
Hospitality Design - September 2020 - 9
Hospitality Design - September 2020 - 10
Hospitality Design - September 2020 - 11
Hospitality Design - September 2020 - behind the design
Hospitality Design - September 2020 - 13
Hospitality Design - September 2020 - 14
Hospitality Design - September 2020 - 15
Hospitality Design - September 2020 - 16
Hospitality Design - September 2020 - 17
Hospitality Design - September 2020 - 18
Hospitality Design - September 2020 - sketchbook
Hospitality Design - September 2020 - 20
Hospitality Design - September 2020 - 21
Hospitality Design - September 2020 - 22
Hospitality Design - September 2020 - 23
Hospitality Design - September 2020 - interview: on our radar
Hospitality Design - September 2020 - 25
Hospitality Design - September 2020 - 26
Hospitality Design - September 2020 - 27
Hospitality Design - September 2020 - interview: hospitality’s evolution
Hospitality Design - September 2020 - 29
Hospitality Design - September 2020 - 30
Hospitality Design - September 2020 - 31
Hospitality Design - September 2020 - 32
Hospitality Design - September 2020 - 33
Hospitality Design - September 2020 - 34
Hospitality Design - September 2020 - 35
Hospitality Design - September 2020 - 36
Hospitality Design - September 2020 - interview: chefs and restaurateurs
Hospitality Design - September 2020 - 38
Hospitality Design - September 2020 - 39
Hospitality Design - September 2020 - 40
Hospitality Design - September 2020 - 41
Hospitality Design - September 2020 - 42
Hospitality Design - September 2020 - 43
Hospitality Design - September 2020 - 44
Hospitality Design - September 2020 - 45
Hospitality Design - September 2020 - 46
Hospitality Design - September 2020 - 47
Hospitality Design - September 2020 - 48
Hospitality Design - September 2020 - profile: ido garini
Hospitality Design - September 2020 - 50
Hospitality Design - September 2020 - products: art
Hospitality Design - September 2020 - 52
Hospitality Design - September 2020 - 53
Hospitality Design - September 2020 - 54
Hospitality Design - September 2020 - products: lighting
Hospitality Design - September 2020 - 56
Hospitality Design - September 2020 - 57
Hospitality Design - September 2020 - 58
Hospitality Design - September 2020 - 59
Hospitality Design - September 2020 - 60
Hospitality Design - September 2020 - products: bath
Hospitality Design - September 2020 - 62
Hospitality Design - September 2020 - 63
Hospitality Design - September 2020 - 64
Hospitality Design - September 2020 - products: outdoor furniture
Hospitality Design - September 2020 - 66
Hospitality Design - September 2020 - 67
Hospitality Design - September 2020 - 68
Hospitality Design - September 2020 - placemakers
Hospitality Design - September 2020 - placemakers: aka patagonia
Hospitality Design - September 2020 - 71
Hospitality Design - September 2020 - placemakers: taj rishikesh resort & spa
Hospitality Design - September 2020 - 73
Hospitality Design - September 2020 - placemakers: palm hotel sri lanka
Hospitality Design - September 2020 - 75
Hospitality Design - September 2020 - 76
Hospitality Design - September 2020 - 77
Hospitality Design - September 2020 - 78
Hospitality Design - September 2020 - dining out
Hospitality Design - September 2020 - dining out: restaurants
Hospitality Design - September 2020 - 81
Hospitality Design - September 2020 - 82
Hospitality Design - September 2020 - 83
Hospitality Design - September 2020 - 84
Hospitality Design - September 2020 - 85
Hospitality Design - September 2020 - dining out: fast casual
Hospitality Design - September 2020 - 87
Hospitality Design - September 2020 - 88
Hospitality Design - September 2020 - 89
Hospitality Design - September 2020 - dining out: wine bars
Hospitality Design - September 2020 - 91
Hospitality Design - September 2020 - 92
Hospitality Design - September 2020 - 93
Hospitality Design - September 2020 - dining out: cafès
Hospitality Design - September 2020 - 95
Hospitality Design - September 2020 - 96
Hospitality Design - September 2020 - 97
Hospitality Design - September 2020 - dining out: hotel f&b
Hospitality Design - September 2020 - 99
Hospitality Design - September 2020 - 100
Hospitality Design - September 2020 - 101
Hospitality Design - September 2020 - ad index
Hospitality Design - September 2020 - 103
Hospitality Design - September 2020 - back space: tre wilcox
Hospitality Design - September 2020 - Cover3
Hospitality Design - September 2020 - Cover4
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