Hospitality Design - November 2020 - 110

be a legend shai zelering
By Matt Dougherty
Photos by Nathan Kirkman and courtesy of Brookfield

CLIENT
CONFIDENTIAL

Form meets function for the managing director
at asset management company Brookfield

As managing director of Brookfield's real
estate group, Shai Zelering oversees the
company's comprehensive hospitality portfolio,
which includes the upcoming overhaul of the
iconic golf retreat PGA National Resort & Spa
in West Palm Beach, Florida, and the recently
opened bleisure hotel Yours Truly DC in the
nation's capital. A Cornell University graduate
with an MBA from Northwestern University,
Zelering cut his teeth in all things hotels while
at LXR Luxury Resorts and Hotels, then
Blackstone's hotel operating platform, and

110

at Thayer Lodging (which was then acquired
by and eventually absorbed by Brookfield).
Though the COVID-19 pandemic has offered
its challenges, Zelering says it has also allowed
them to start multiple renovations. "We're going
to step on the gas and be ready for recovery-
that's the plan for 2021," he says. Here, he
details his love for design, working with V
Starr, and the effects of the pandemic.

On the importance of design

When you get into a space that is well designed,
it automatically uplifts you and puts you in
a great headspace. If I walk into a space that
was thoughtfully designed-unpretentious
but ambitious-it really changes the vibe and
the whole energy around the people in the
room. And you can see it. You can see hotels or
venues that are designed for the masses versus
those that are designed for serenity and with
true hospitality in mind.

The bar at the South American-inspired
Mercy Me in the Yours Truly DC hotel, the
handiwork of Simeone Deary Design Group
November 2020 hospitalitydesign.com



Hospitality Design - November 2020

Table of Contents for the Digital Edition of Hospitality Design - November 2020

Hospitality Design - November 2020
contents
from the editor
preface
from the guest editor
preface: memoir
preface: sketchbook
chapter one rethinking wellbeing
rethinking wellbeing: maslina resort
rethinking wellbeing: irth landscape hotel and spa
rethinking wellbeing: sharaan resort
rethinking wellbeing: refuge de la traye
rethinking wellbeing: hotel sin nombre
rethinking wellbeing: lago maggiore
rethinking wellbeing: buxton crescent hotel
chapter two social good
social good: kellee kemp
social good: marquise stillwell
social good: michael ford
chapter three south florida focus
south florida focus: constance collins
south florida focus: jorge m. pérez
south florida focus: tony cho
south florida focus: ernie and liezl els
chapter four products
products: profile ngahuia damerell
products: seating
products: lighting
products: bath
products: wallcoverings
chapter five be a legend
be a legend: elena camps biondi
be a legend: melissa wood-tepperberg
be a legend: daniel arsham
be a legend: linda and brad johnson
be a legend: damon lawrence
be a legend: paul scialla
be a legend: louis thompson
be a legend: shai zelering
be a legend: jason wu
be a legend: sheena rose
be a legend: britta and kent lindvall
ad index
back space: jo beth Wharton
Hospitality Design - November 2020 - Hospitality Design - November 2020
Hospitality Design - November 2020 - Cover2
Hospitality Design - November 2020 - 1
Hospitality Design - November 2020 - 2
Hospitality Design - November 2020 - 3
Hospitality Design - November 2020 - 4
Hospitality Design - November 2020 - contents
Hospitality Design - November 2020 - 6
Hospitality Design - November 2020 - 7
Hospitality Design - November 2020 - from the editor
Hospitality Design - November 2020 - 9
Hospitality Design - November 2020 - 10
Hospitality Design - November 2020 - 11
Hospitality Design - November 2020 - 12
Hospitality Design - November 2020 - preface
Hospitality Design - November 2020 - from the guest editor
Hospitality Design - November 2020 - 15
Hospitality Design - November 2020 - 16
Hospitality Design - November 2020 - 17
Hospitality Design - November 2020 - 18
Hospitality Design - November 2020 - 19
Hospitality Design - November 2020 - 20
Hospitality Design - November 2020 - preface: memoir
Hospitality Design - November 2020 - 22
Hospitality Design - November 2020 - 23
Hospitality Design - November 2020 - 24
Hospitality Design - November 2020 - 25
Hospitality Design - November 2020 - 26
Hospitality Design - November 2020 - 27
Hospitality Design - November 2020 - 28
Hospitality Design - November 2020 - 29
Hospitality Design - November 2020 - 30
Hospitality Design - November 2020 - 31
Hospitality Design - November 2020 - 32
Hospitality Design - November 2020 - 33
Hospitality Design - November 2020 - 34
Hospitality Design - November 2020 - preface: sketchbook
Hospitality Design - November 2020 - 36
Hospitality Design - November 2020 - 37
Hospitality Design - November 2020 - 38
Hospitality Design - November 2020 - 39
Hospitality Design - November 2020 - 40
Hospitality Design - November 2020 - chapter one rethinking wellbeing
Hospitality Design - November 2020 - 42
Hospitality Design - November 2020 - rethinking wellbeing: maslina resort
Hospitality Design - November 2020 - rethinking wellbeing: irth landscape hotel and spa
Hospitality Design - November 2020 - 45
Hospitality Design - November 2020 - rethinking wellbeing: sharaan resort
Hospitality Design - November 2020 - 47
Hospitality Design - November 2020 - rethinking wellbeing: refuge de la traye
Hospitality Design - November 2020 - 49
Hospitality Design - November 2020 - rethinking wellbeing: hotel sin nombre
Hospitality Design - November 2020 - 51
Hospitality Design - November 2020 - rethinking wellbeing: lago maggiore
Hospitality Design - November 2020 - 53
Hospitality Design - November 2020 - rethinking wellbeing: buxton crescent hotel
Hospitality Design - November 2020 - 55
Hospitality Design - November 2020 - 56
Hospitality Design - November 2020 - chapter two social good
Hospitality Design - November 2020 - 58
Hospitality Design - November 2020 - social good: kellee kemp
Hospitality Design - November 2020 - social good: marquise stillwell
Hospitality Design - November 2020 - 61
Hospitality Design - November 2020 - 62
Hospitality Design - November 2020 - 63
Hospitality Design - November 2020 - social good: michael ford
Hospitality Design - November 2020 - 65
Hospitality Design - November 2020 - 66
Hospitality Design - November 2020 - 67
Hospitality Design - November 2020 - 68
Hospitality Design - November 2020 - chapter three south florida focus
Hospitality Design - November 2020 - 70
Hospitality Design - November 2020 - south florida focus: constance collins
Hospitality Design - November 2020 - south florida focus: jorge m. pérez
Hospitality Design - November 2020 - 73
Hospitality Design - November 2020 - south florida focus: tony cho
Hospitality Design - November 2020 - 75
Hospitality Design - November 2020 - south florida focus: ernie and liezl els
Hospitality Design - November 2020 - 77
Hospitality Design - November 2020 - 78
Hospitality Design - November 2020 - chapter four products
Hospitality Design - November 2020 - 80
Hospitality Design - November 2020 - products: profile ngahuia damerell
Hospitality Design - November 2020 - products: seating
Hospitality Design - November 2020 - 83
Hospitality Design - November 2020 - products: lighting
Hospitality Design - November 2020 - 85
Hospitality Design - November 2020 - 86
Hospitality Design - November 2020 - products: bath
Hospitality Design - November 2020 - 88
Hospitality Design - November 2020 - 89
Hospitality Design - November 2020 - products: wallcoverings
Hospitality Design - November 2020 - 91
Hospitality Design - November 2020 - 92
Hospitality Design - November 2020 - chapter five be a legend
Hospitality Design - November 2020 - 94
Hospitality Design - November 2020 - be a legend: elena camps biondi
Hospitality Design - November 2020 - 96
Hospitality Design - November 2020 - 97
Hospitality Design - November 2020 - 98
Hospitality Design - November 2020 - be a legend: melissa wood-tepperberg
Hospitality Design - November 2020 - 100
Hospitality Design - November 2020 - be a legend: daniel arsham
Hospitality Design - November 2020 - 102
Hospitality Design - November 2020 - be a legend: linda and brad johnson
Hospitality Design - November 2020 - 104
Hospitality Design - November 2020 - be a legend: damon lawrence
Hospitality Design - November 2020 - 106
Hospitality Design - November 2020 - be a legend: paul scialla
Hospitality Design - November 2020 - be a legend: louis thompson
Hospitality Design - November 2020 - 109
Hospitality Design - November 2020 - be a legend: shai zelering
Hospitality Design - November 2020 - 111
Hospitality Design - November 2020 - be a legend: jason wu
Hospitality Design - November 2020 - 113
Hospitality Design - November 2020 - 114
Hospitality Design - November 2020 - 115
Hospitality Design - November 2020 - be a legend: sheena rose
Hospitality Design - November 2020 - 117
Hospitality Design - November 2020 - be a legend: britta and kent lindvall
Hospitality Design - November 2020 - 119
Hospitality Design - November 2020 - 120
Hospitality Design - November 2020 - 121
Hospitality Design - November 2020 - 122
Hospitality Design - November 2020 - 123
Hospitality Design - November 2020 - 124
Hospitality Design - November 2020 - 125
Hospitality Design - November 2020 - ad index
Hospitality Design - November 2020 - 127
Hospitality Design - November 2020 - back space: jo beth Wharton
Hospitality Design - November 2020 - Cover3
Hospitality Design - November 2020 - Cover4
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