Hospitality Design - November 2020 - 36

advertorial

Q&A

with Laurent Pellequer
Market Development Manager for Furniture & Hospitality
of Serge Ferrari North America

Describe your business in one
sentence?

Serge Ferrari is known as a world leader
and trend setter in performance furniture
textile. The Batyline® and Stamskin® DNA is
Durability and Cleanability, from our sling to our
upholstery offering.

How has your company evolved over the
years?
Not only growing but improving, and at
an amazing rate, resulting is market share
gains and becoming a true partner with our
customers. The Serge Ferrari name stands for
luxury and performance.

How has your business changed in the
face of hospitality?

In custom product, I would say that we are the
leader in the industry. This is a growing trend, and
our Italian creative design team has created for
many of the major brands, not only in furniture
but also cruise and entertainment. Our customers'
requests continually expand our innovations.

Tell us about new products/ innovations
you're introducing?
Multi color threads, 3D textile, iridescent sling,
and degrees of softness. We create collections
following European fashion and automotive
performance.

Tell us something surprising about your
company that people may not know?

During the past months we grew by a third due to
good product sales and new acquisitions. As we
are well-known in the Tensile Structure market,
the acquisition of Verseidag confirmed our
position as the world leader in this market.

©Marie Allain

The hospitality industry is reaching out to us to
resolve their need for more cleanable, durable
materials. We continue to advance our cuttingedge technology, for example, with sling fabrics
that do not sag, or outdoor upholstery fabrics
that are ever softer and dry quickly.

How important is customization?
How has it enhanced your products or
relationships with clients?

036

November 2020 hospitalitydesign.com


http://sergeferrari.com/us http://www.hospitalitydesign.com

Hospitality Design - November 2020

Table of Contents for the Digital Edition of Hospitality Design - November 2020

Hospitality Design - November 2020
contents
from the editor
preface
from the guest editor
preface: memoir
preface: sketchbook
chapter one rethinking wellbeing
rethinking wellbeing: maslina resort
rethinking wellbeing: irth landscape hotel and spa
rethinking wellbeing: sharaan resort
rethinking wellbeing: refuge de la traye
rethinking wellbeing: hotel sin nombre
rethinking wellbeing: lago maggiore
rethinking wellbeing: buxton crescent hotel
chapter two social good
social good: kellee kemp
social good: marquise stillwell
social good: michael ford
chapter three south florida focus
south florida focus: constance collins
south florida focus: jorge m. pérez
south florida focus: tony cho
south florida focus: ernie and liezl els
chapter four products
products: profile ngahuia damerell
products: seating
products: lighting
products: bath
products: wallcoverings
chapter five be a legend
be a legend: elena camps biondi
be a legend: melissa wood-tepperberg
be a legend: daniel arsham
be a legend: linda and brad johnson
be a legend: damon lawrence
be a legend: paul scialla
be a legend: louis thompson
be a legend: shai zelering
be a legend: jason wu
be a legend: sheena rose
be a legend: britta and kent lindvall
ad index
back space: jo beth Wharton
Hospitality Design - November 2020 - Hospitality Design - November 2020
Hospitality Design - November 2020 - Cover2
Hospitality Design - November 2020 - 1
Hospitality Design - November 2020 - 2
Hospitality Design - November 2020 - 3
Hospitality Design - November 2020 - 4
Hospitality Design - November 2020 - contents
Hospitality Design - November 2020 - 6
Hospitality Design - November 2020 - 7
Hospitality Design - November 2020 - from the editor
Hospitality Design - November 2020 - 9
Hospitality Design - November 2020 - 10
Hospitality Design - November 2020 - 11
Hospitality Design - November 2020 - 12
Hospitality Design - November 2020 - preface
Hospitality Design - November 2020 - from the guest editor
Hospitality Design - November 2020 - 15
Hospitality Design - November 2020 - 16
Hospitality Design - November 2020 - 17
Hospitality Design - November 2020 - 18
Hospitality Design - November 2020 - 19
Hospitality Design - November 2020 - 20
Hospitality Design - November 2020 - preface: memoir
Hospitality Design - November 2020 - 22
Hospitality Design - November 2020 - 23
Hospitality Design - November 2020 - 24
Hospitality Design - November 2020 - 25
Hospitality Design - November 2020 - 26
Hospitality Design - November 2020 - 27
Hospitality Design - November 2020 - 28
Hospitality Design - November 2020 - 29
Hospitality Design - November 2020 - 30
Hospitality Design - November 2020 - 31
Hospitality Design - November 2020 - 32
Hospitality Design - November 2020 - 33
Hospitality Design - November 2020 - 34
Hospitality Design - November 2020 - preface: sketchbook
Hospitality Design - November 2020 - 36
Hospitality Design - November 2020 - 37
Hospitality Design - November 2020 - 38
Hospitality Design - November 2020 - 39
Hospitality Design - November 2020 - 40
Hospitality Design - November 2020 - chapter one rethinking wellbeing
Hospitality Design - November 2020 - 42
Hospitality Design - November 2020 - rethinking wellbeing: maslina resort
Hospitality Design - November 2020 - rethinking wellbeing: irth landscape hotel and spa
Hospitality Design - November 2020 - 45
Hospitality Design - November 2020 - rethinking wellbeing: sharaan resort
Hospitality Design - November 2020 - 47
Hospitality Design - November 2020 - rethinking wellbeing: refuge de la traye
Hospitality Design - November 2020 - 49
Hospitality Design - November 2020 - rethinking wellbeing: hotel sin nombre
Hospitality Design - November 2020 - 51
Hospitality Design - November 2020 - rethinking wellbeing: lago maggiore
Hospitality Design - November 2020 - 53
Hospitality Design - November 2020 - rethinking wellbeing: buxton crescent hotel
Hospitality Design - November 2020 - 55
Hospitality Design - November 2020 - 56
Hospitality Design - November 2020 - chapter two social good
Hospitality Design - November 2020 - 58
Hospitality Design - November 2020 - social good: kellee kemp
Hospitality Design - November 2020 - social good: marquise stillwell
Hospitality Design - November 2020 - 61
Hospitality Design - November 2020 - 62
Hospitality Design - November 2020 - 63
Hospitality Design - November 2020 - social good: michael ford
Hospitality Design - November 2020 - 65
Hospitality Design - November 2020 - 66
Hospitality Design - November 2020 - 67
Hospitality Design - November 2020 - 68
Hospitality Design - November 2020 - chapter three south florida focus
Hospitality Design - November 2020 - 70
Hospitality Design - November 2020 - south florida focus: constance collins
Hospitality Design - November 2020 - south florida focus: jorge m. pérez
Hospitality Design - November 2020 - 73
Hospitality Design - November 2020 - south florida focus: tony cho
Hospitality Design - November 2020 - 75
Hospitality Design - November 2020 - south florida focus: ernie and liezl els
Hospitality Design - November 2020 - 77
Hospitality Design - November 2020 - 78
Hospitality Design - November 2020 - chapter four products
Hospitality Design - November 2020 - 80
Hospitality Design - November 2020 - products: profile ngahuia damerell
Hospitality Design - November 2020 - products: seating
Hospitality Design - November 2020 - 83
Hospitality Design - November 2020 - products: lighting
Hospitality Design - November 2020 - 85
Hospitality Design - November 2020 - 86
Hospitality Design - November 2020 - products: bath
Hospitality Design - November 2020 - 88
Hospitality Design - November 2020 - 89
Hospitality Design - November 2020 - products: wallcoverings
Hospitality Design - November 2020 - 91
Hospitality Design - November 2020 - 92
Hospitality Design - November 2020 - chapter five be a legend
Hospitality Design - November 2020 - 94
Hospitality Design - November 2020 - be a legend: elena camps biondi
Hospitality Design - November 2020 - 96
Hospitality Design - November 2020 - 97
Hospitality Design - November 2020 - 98
Hospitality Design - November 2020 - be a legend: melissa wood-tepperberg
Hospitality Design - November 2020 - 100
Hospitality Design - November 2020 - be a legend: daniel arsham
Hospitality Design - November 2020 - 102
Hospitality Design - November 2020 - be a legend: linda and brad johnson
Hospitality Design - November 2020 - 104
Hospitality Design - November 2020 - be a legend: damon lawrence
Hospitality Design - November 2020 - 106
Hospitality Design - November 2020 - be a legend: paul scialla
Hospitality Design - November 2020 - be a legend: louis thompson
Hospitality Design - November 2020 - 109
Hospitality Design - November 2020 - be a legend: shai zelering
Hospitality Design - November 2020 - 111
Hospitality Design - November 2020 - be a legend: jason wu
Hospitality Design - November 2020 - 113
Hospitality Design - November 2020 - 114
Hospitality Design - November 2020 - 115
Hospitality Design - November 2020 - be a legend: sheena rose
Hospitality Design - November 2020 - 117
Hospitality Design - November 2020 - be a legend: britta and kent lindvall
Hospitality Design - November 2020 - 119
Hospitality Design - November 2020 - 120
Hospitality Design - November 2020 - 121
Hospitality Design - November 2020 - 122
Hospitality Design - November 2020 - 123
Hospitality Design - November 2020 - 124
Hospitality Design - November 2020 - 125
Hospitality Design - November 2020 - ad index
Hospitality Design - November 2020 - 127
Hospitality Design - November 2020 - back space: jo beth Wharton
Hospitality Design - November 2020 - Cover3
Hospitality Design - November 2020 - Cover4
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