Hospitality Design - November 2020 - 81

profile ngahuia damerell
By Matt Dougherty
Photo by Chuck Reyes

STORYTELLER

A New Zealand fabric designer communicates
through her craft

In New Zealand's native Maori culture, written language
first arrived with the Europeans, who phonetically
transcribed the local Te Reo dialect. Before that, oral
history and classic artistic expressions including
painted patterns, weaving, and carvings told the history
of the people. For fabric designer Ngahuia Damerell,
whose name is a daily reminder of her Maori roots, this
traditional practice was influential. "Textile design is an
opportunity to use pattern as a mode of communication,
something tactile to bind abstract concepts in a decorative
way," she says.
After graduating from Massey University with
a degree in textile design, Damerell spent two years
working for New Zealand fabric company Textilia before
joining Mokum (now owned by James Dunlop Textiles)
in Sydney. There, among other projects, Damerell gotthe
rare opportunity to develop the interior textiles for Baz
Luhrmann's 2013 film adaptation of The Great Gatsby.
She shifted focus to carpet, first as a concept designer
for Interface (in Sydney and in London), and then
subsequently as a design consultant and eventually the
creative director for Danish manufacturer EGE, enticed
by both brands' reputations as green manufacturers. After
establishing the Tom Dixon x EGE range (a highlight,
she says) and building the brand in New York, Damerell
moved to Paris, where she founded N G A, her own studio
and textile consultancy.
Just over a year ago, she took another career turn,
joining Accor as senior design project manager for the
hotel company's luxury and premium brands. "Being
based in Europe now refines my viewpoint and inspires
a vision where the world of interiors has the potential to
pioneer inclusivity and empathy," she explains.
Damerell's role has partially evolved into emphasizing
the art and styling of such brands as Fairmont and Sofitel.
"Like textiles, art offers an opportunity to convey a visual
message," she points out. But she hasn't entirely left
fabrics behind. In the wake of COVID-19, Damerell is
applying her own line's custom prints to antique screens,
which are "especially relevant in today's world situation,"
she says. "In particular, [they are] useful for the communal
areas of hotels to establish flexible, transitional space."
Damerell takes part in other pertinent initiatives,
including Accor's RiiSE diversity program, and she
serves on the board of the NEWH Paris chapter. The
organization has just hired a consultant to "help foster
equity, inclusion, and diversity in hospitality," she
says. "We can all find ways to improve consciousness,
communication, and behavior." hd

hospitalitydesign.com November 2020

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Hospitality Design - November 2020

Table of Contents for the Digital Edition of Hospitality Design - November 2020

Hospitality Design - November 2020
contents
from the editor
preface
from the guest editor
preface: memoir
preface: sketchbook
chapter one rethinking wellbeing
rethinking wellbeing: maslina resort
rethinking wellbeing: irth landscape hotel and spa
rethinking wellbeing: sharaan resort
rethinking wellbeing: refuge de la traye
rethinking wellbeing: hotel sin nombre
rethinking wellbeing: lago maggiore
rethinking wellbeing: buxton crescent hotel
chapter two social good
social good: kellee kemp
social good: marquise stillwell
social good: michael ford
chapter three south florida focus
south florida focus: constance collins
south florida focus: jorge m. pérez
south florida focus: tony cho
south florida focus: ernie and liezl els
chapter four products
products: profile ngahuia damerell
products: seating
products: lighting
products: bath
products: wallcoverings
chapter five be a legend
be a legend: elena camps biondi
be a legend: melissa wood-tepperberg
be a legend: daniel arsham
be a legend: linda and brad johnson
be a legend: damon lawrence
be a legend: paul scialla
be a legend: louis thompson
be a legend: shai zelering
be a legend: jason wu
be a legend: sheena rose
be a legend: britta and kent lindvall
ad index
back space: jo beth Wharton
Hospitality Design - November 2020 - Hospitality Design - November 2020
Hospitality Design - November 2020 - Cover2
Hospitality Design - November 2020 - 1
Hospitality Design - November 2020 - 2
Hospitality Design - November 2020 - 3
Hospitality Design - November 2020 - 4
Hospitality Design - November 2020 - contents
Hospitality Design - November 2020 - 6
Hospitality Design - November 2020 - 7
Hospitality Design - November 2020 - from the editor
Hospitality Design - November 2020 - 9
Hospitality Design - November 2020 - 10
Hospitality Design - November 2020 - 11
Hospitality Design - November 2020 - 12
Hospitality Design - November 2020 - preface
Hospitality Design - November 2020 - from the guest editor
Hospitality Design - November 2020 - 15
Hospitality Design - November 2020 - 16
Hospitality Design - November 2020 - 17
Hospitality Design - November 2020 - 18
Hospitality Design - November 2020 - 19
Hospitality Design - November 2020 - 20
Hospitality Design - November 2020 - preface: memoir
Hospitality Design - November 2020 - 22
Hospitality Design - November 2020 - 23
Hospitality Design - November 2020 - 24
Hospitality Design - November 2020 - 25
Hospitality Design - November 2020 - 26
Hospitality Design - November 2020 - 27
Hospitality Design - November 2020 - 28
Hospitality Design - November 2020 - 29
Hospitality Design - November 2020 - 30
Hospitality Design - November 2020 - 31
Hospitality Design - November 2020 - 32
Hospitality Design - November 2020 - 33
Hospitality Design - November 2020 - 34
Hospitality Design - November 2020 - preface: sketchbook
Hospitality Design - November 2020 - 36
Hospitality Design - November 2020 - 37
Hospitality Design - November 2020 - 38
Hospitality Design - November 2020 - 39
Hospitality Design - November 2020 - 40
Hospitality Design - November 2020 - chapter one rethinking wellbeing
Hospitality Design - November 2020 - 42
Hospitality Design - November 2020 - rethinking wellbeing: maslina resort
Hospitality Design - November 2020 - rethinking wellbeing: irth landscape hotel and spa
Hospitality Design - November 2020 - 45
Hospitality Design - November 2020 - rethinking wellbeing: sharaan resort
Hospitality Design - November 2020 - 47
Hospitality Design - November 2020 - rethinking wellbeing: refuge de la traye
Hospitality Design - November 2020 - 49
Hospitality Design - November 2020 - rethinking wellbeing: hotel sin nombre
Hospitality Design - November 2020 - 51
Hospitality Design - November 2020 - rethinking wellbeing: lago maggiore
Hospitality Design - November 2020 - 53
Hospitality Design - November 2020 - rethinking wellbeing: buxton crescent hotel
Hospitality Design - November 2020 - 55
Hospitality Design - November 2020 - 56
Hospitality Design - November 2020 - chapter two social good
Hospitality Design - November 2020 - 58
Hospitality Design - November 2020 - social good: kellee kemp
Hospitality Design - November 2020 - social good: marquise stillwell
Hospitality Design - November 2020 - 61
Hospitality Design - November 2020 - 62
Hospitality Design - November 2020 - 63
Hospitality Design - November 2020 - social good: michael ford
Hospitality Design - November 2020 - 65
Hospitality Design - November 2020 - 66
Hospitality Design - November 2020 - 67
Hospitality Design - November 2020 - 68
Hospitality Design - November 2020 - chapter three south florida focus
Hospitality Design - November 2020 - 70
Hospitality Design - November 2020 - south florida focus: constance collins
Hospitality Design - November 2020 - south florida focus: jorge m. pérez
Hospitality Design - November 2020 - 73
Hospitality Design - November 2020 - south florida focus: tony cho
Hospitality Design - November 2020 - 75
Hospitality Design - November 2020 - south florida focus: ernie and liezl els
Hospitality Design - November 2020 - 77
Hospitality Design - November 2020 - 78
Hospitality Design - November 2020 - chapter four products
Hospitality Design - November 2020 - 80
Hospitality Design - November 2020 - products: profile ngahuia damerell
Hospitality Design - November 2020 - products: seating
Hospitality Design - November 2020 - 83
Hospitality Design - November 2020 - products: lighting
Hospitality Design - November 2020 - 85
Hospitality Design - November 2020 - 86
Hospitality Design - November 2020 - products: bath
Hospitality Design - November 2020 - 88
Hospitality Design - November 2020 - 89
Hospitality Design - November 2020 - products: wallcoverings
Hospitality Design - November 2020 - 91
Hospitality Design - November 2020 - 92
Hospitality Design - November 2020 - chapter five be a legend
Hospitality Design - November 2020 - 94
Hospitality Design - November 2020 - be a legend: elena camps biondi
Hospitality Design - November 2020 - 96
Hospitality Design - November 2020 - 97
Hospitality Design - November 2020 - 98
Hospitality Design - November 2020 - be a legend: melissa wood-tepperberg
Hospitality Design - November 2020 - 100
Hospitality Design - November 2020 - be a legend: daniel arsham
Hospitality Design - November 2020 - 102
Hospitality Design - November 2020 - be a legend: linda and brad johnson
Hospitality Design - November 2020 - 104
Hospitality Design - November 2020 - be a legend: damon lawrence
Hospitality Design - November 2020 - 106
Hospitality Design - November 2020 - be a legend: paul scialla
Hospitality Design - November 2020 - be a legend: louis thompson
Hospitality Design - November 2020 - 109
Hospitality Design - November 2020 - be a legend: shai zelering
Hospitality Design - November 2020 - 111
Hospitality Design - November 2020 - be a legend: jason wu
Hospitality Design - November 2020 - 113
Hospitality Design - November 2020 - 114
Hospitality Design - November 2020 - 115
Hospitality Design - November 2020 - be a legend: sheena rose
Hospitality Design - November 2020 - 117
Hospitality Design - November 2020 - be a legend: britta and kent lindvall
Hospitality Design - November 2020 - 119
Hospitality Design - November 2020 - 120
Hospitality Design - November 2020 - 121
Hospitality Design - November 2020 - 122
Hospitality Design - November 2020 - 123
Hospitality Design - November 2020 - 124
Hospitality Design - November 2020 - 125
Hospitality Design - November 2020 - ad index
Hospitality Design - November 2020 - 127
Hospitality Design - November 2020 - back space: jo beth Wharton
Hospitality Design - November 2020 - Cover3
Hospitality Design - November 2020 - Cover4
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