Hospitality Design - January 2021 - 52

projects union club hotel
Union Club Hotel
Stained-glass windows, regal arches, and swaths of patinaed wood
lend the Purdue Memorial Union, the heart of student life at Purdue
University in West Lafayette, Indiana, a stunning " Gothic Revival
feel, " says Gina Deary, co-owner of Simeone Deary Design Group
(SDDG). When the Chicago firm was tasked with the $35 milliondollar revival of the Union Club Hotel, built as an addition to the
union building in 1929, Deary knew it would be impossible to
" ever recreate that gorgeous old palette. " Instead, she and her team
interpreted it through a contemporary lens.
Last spruced up in the 1980s, the 182-room property, now managed
by White Lodging (founder Bruce White is a Purdue alum), will
also serve as a hands-on laboratory for students in the School of
Hospitality and Tourism Management. Celebrating Purdue's culture
and heritage as a 19th-century public land-grant research university
was important to Deary, who forged a design interplay between the
social hub (SDDG was granted permission to use a portion of it for
F&B programming) and the hotel.
Paneling is painted a rich charcoal, and the mosaic floor that leads
to the Imperial Danby marble front desk nods to the cross pattern
found in the union's Great Hall. SDDG also invigorated Purdue's

signature color scheme of " Old Gold " and black with slate gray and " a
peacock blue that pulls out all the inherent beauty in natural wood, "
Deary points out.
In collaboration with Kevin Barry Art Advisory, SDDG showcases
Purdue's legacy through artwork reflecting five different pillars: the
mind, the land, the man, the machine, and the might. For example,
images of Amelia Earhart, who was on staff at Purdue in the 1930s, are
projected onto a two-story bookcase filled with white tomes at reception.
8Eleven bistro, with a display kitchen flanked by glass, features a collage
of more than 600 pieces of wood delineating the vast campus, and
vintage photography culled from archives appears in the guestrooms.
Agriculture, engineering, and athletics, all well-regarded at
Purdue, also take centerstage in the lobby, with framed sketches of
topographic forms and a bronze-finished sculpture of a boilermaker-
the namesake of the football team. Retro sports equipment adorns the
lobby lounge and a large-scale chemical diagram adds an academic air
to the lobby bar.
Playful, nostalgic touches, including artifacts on display and crestshaped vanity mirrors in guestrooms, along with all of the furniture
and finishes are " informed by the mystique of an excellent university, "
says Deary. " There's a studious element. The brown leather, the
tweed, the plaid, the houndstooth-it's like your fantasy of college. "

In the Union Club Hotel's charcoal-paneled lobby,
framed sketches inspired by topological forms
celebrate Purdue's engineering and math programs
Caption



Hospitality Design - January 2021

Table of Contents for the Digital Edition of Hospitality Design - January 2021

Hospitality Design - January 2021
contents
from the editor
behind the design
sketchbook
products
designer profile: sacha walckhoff
bedding
lighting
outdoor furniture
seating + tables
22 hotels from 2020
projects
château élan
union club hotel
the wayfinder
buyer’s guide 2021
company listings
product category index
product categories
ad index
back space: nina cooke john
Hospitality Design - January 2021 - Hospitality Design - January 2021
Hospitality Design - January 2021 - Cover2
Hospitality Design - January 2021 - 1
Hospitality Design - January 2021 - 2
Hospitality Design - January 2021 - contents
Hospitality Design - January 2021 - from the editor
Hospitality Design - January 2021 - 5
Hospitality Design - January 2021 - behind the design
Hospitality Design - January 2021 - 7
Hospitality Design - January 2021 - 8
Hospitality Design - January 2021 - sketchbook
Hospitality Design - January 2021 - 10
Hospitality Design - January 2021 - 11
Hospitality Design - January 2021 - 12
Hospitality Design - January 2021 - 13
Hospitality Design - January 2021 - 14
Hospitality Design - January 2021 - 15
Hospitality Design - January 2021 - 16
Hospitality Design - January 2021 - products
Hospitality Design - January 2021 - 18
Hospitality Design - January 2021 - designer profile: sacha walckhoff
Hospitality Design - January 2021 - 20
Hospitality Design - January 2021 - bedding
Hospitality Design - January 2021 - lighting
Hospitality Design - January 2021 - 23
Hospitality Design - January 2021 - 24
Hospitality Design - January 2021 - outdoor furniture
Hospitality Design - January 2021 - 26
Hospitality Design - January 2021 - 27
Hospitality Design - January 2021 - seating + tables
Hospitality Design - January 2021 - 29
Hospitality Design - January 2021 - 30
Hospitality Design - January 2021 - 22 hotels from 2020
Hospitality Design - January 2021 - 32
Hospitality Design - January 2021 - 33
Hospitality Design - January 2021 - 34
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Hospitality Design - January 2021 - 44
Hospitality Design - January 2021 - 45
Hospitality Design - January 2021 - 46
Hospitality Design - January 2021 - projects
Hospitality Design - January 2021 - 48
Hospitality Design - January 2021 - château élan
Hospitality Design - January 2021 - 50
Hospitality Design - January 2021 - 51
Hospitality Design - January 2021 - union club hotel
Hospitality Design - January 2021 - 53
Hospitality Design - January 2021 - the wayfinder
Hospitality Design - January 2021 - 55
Hospitality Design - January 2021 - 56
Hospitality Design - January 2021 - buyer’s guide 2021
Hospitality Design - January 2021 - company listings
Hospitality Design - January 2021 - 59
Hospitality Design - January 2021 - 60
Hospitality Design - January 2021 - 61
Hospitality Design - January 2021 - 62
Hospitality Design - January 2021 - 63
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Hospitality Design - January 2021 - 100
Hospitality Design - January 2021 - 101
Hospitality Design - January 2021 - product category index
Hospitality Design - January 2021 - 103
Hospitality Design - January 2021 - product categories
Hospitality Design - January 2021 - 105
Hospitality Design - January 2021 - 106
Hospitality Design - January 2021 - 107
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Hospitality Design - January 2021 - 133
Hospitality Design - January 2021 - ad index
Hospitality Design - January 2021 - 135
Hospitality Design - January 2021 - back space: nina cooke john
Hospitality Design - January 2021 - Cover3
Hospitality Design - January 2021 - Cover4
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