advertorial Q&A with Ted Carroll President and CEO of Carroll Adams What is something exciting happening in your company this year? We're thrilled to be celebrating our 20th anniversary this year. From starting in a oneroom office with a bullet hole to now owning our own building! In those first 20 years we have had the opportunity to work on several award-winning projects and brand launches; most recently, partnering with Hard Rock on the inaugural Reverb Hotel in Atlanta. You have worked on many brand rollouts in your career, how was Reverb different? Reverb has a strong brand story and targeted guest identity which required new hospitality spaces to be developed such as the Reverb Radio room and Sound booths. These spaces are unique to the brand and utilize artistic programming throughout the public spaces to evoke the music fan in each and every guest. The Last Hotel Designer: ESG Architecture & Design The Candler Hotel Designer: Nicole Hollis 020 February/March 2021 hospitalitydesign.com The Candler Hotel Designer: Nicole Hollis Why is collaborating with design and brand ownership so imperative to a successful brand rollout? This high level of collaboration is critical in every project. It allows us to link many fragmented activities into a system of integrated processes such as improved communication, cost savings, and improved speed to market. The result is our customer's success and helping take their business to the next level. What makes CAG different from your competitors? It is a combination of people and processes as well as our state-of-the-art proprietary procurement technology. With these elements, we can efficiently meet the needs of our clients and vendors. Our team brings a broad and knowledgeable mix of hospitality experience including operations, design, management, and development that combine to create an unwavering commitment to customer service.http://www.hospitalitydesign.com