exhibitor spotlight What product did you hope to launch this year at HD Expo? How did this product come about? Tell us the backstory. We planned to introduce our Ada collection, which includes two sofas and a swivel chair. A variety of commercial spaces asked for a tight-seat, tight-back option with a decidedly modern shape. Ada is our response to those requests and it answers the demand beautifully. This collection is inviting while maintaining its modern viewpoint. Why does this product belong in your company's offerings? Room & Board is known for residential style and BIFMA-tested commercial durability. Ada features a sleek silhouette that exemplifies our modern aesthetic. It's stocked in ACT-contract grade velvet for a luxe, durable touch. Cleanable/bleachable surface options are also available. What were you trying to achieve with the design of this product? Perfect proportions and a great sit were top of mind as we designed Ada. The comfortable, low-maintenance spring unit seat construction makes Ada a carefree addition to hospitality, ancillary seating and workspace environments. What innovations are you bringing to this product category? More than 90% of our products are designed and manufactured domestically, so we can deliver everything from COM upholstery to custom storage quickly. We have a large in-stock assortment of contract-grade materials. And we'll warehouse your order for free until you're ready. advertorial HD Expo + Conference 2020 031https://www.roomandboard.com/business-interiors/index.ftl