Hospitality Design - Expo 2020 - 69

exhibitor spotlight

What product did you hope to
launch this year at HD Expo?

What were you trying to achieve
with the design of this product?

Though we've been around for a few
years now, we are still answering the
question "Who is Art of Floors?" We are
an innovative team of area rug fanatics
who collaborate with designers to create
unique rugs for hospitality spaces. Like
great chefs, we're always pushing to create
new patterns, colors, and textures. We love
working on projects that challenge us.

For the designer who wants more control
in the process, our Design on Demand
platform offers innovative, simple to
use tools to customize over 175 standard
patterns. DoD makes the process exciting,
fun and easy. For the designer who has
less time, we can do a screen share call,
discuss palette and vision, and we'll
take it from there. In the current WFH
environment, our setup is perfect.

Why does this product belong in
your company's offerings?

In the end, we're not concerned with
being the biggest, we just want to be
the best. We are constantly creating
innovative new patterns and techniques
and pride ourselves on pushing the
boundaries of conventional rug design.

For some designers, custom rugs can be
intimidating so they don't even venture
down the path. Maybe they had a painful
experience in the past. Our goal is to make
the process simple so every designer can
use custom rugs to put a signature stamp
on their project without fear. We can work
hand in hand to create signature rugs that
elevate any public space or guestroom to a
whole new level. Every rug tells a story.

How did this product come about?
Tell us the backstory.
Crazy notion. Most of our best design tools
came from us saying "wouldn't it be great
if..." Our Shuffle Colors tool is a perfect
example. We can rearrange color placement
within a rug design with a single click of a
button rather than manually editing over
and over in Photoshop.

What innovations are you bringing
to this product category?
We continue to develop affordable new
constructions that allow maximum
creative flexibility and not break
the budget. We have a hand knotted
construction called Viega that's under
$20 per square foot and a hand tufted
hard-twist wool called Paseo that mimics
antiqued heirloom rugs at a fraction of
the cost. Our Murano hand tufted wool is
the densest in the industry, meaning it's
as close to bulletproof as you'll find. And,
Xandari is our wool/Tencel construction
that gives the sheen of viscose but built to
withstand the rigors of hospitality use.

advertorial

HD Expo + Conference 2020

069



https://artoffloors.com/

Hospitality Design - Expo 2020

Table of Contents for the Digital Edition of Hospitality Design - Expo 2020

Hospitality Design - Expo 2020
Table of Contents
Show Director
Editor in Chief, Hospitality Design magazine
Live Webcast Schedule
Additional Live Webacasts + Social Media
Hospitality Design 2020 Events
Designers React to COVID-19
Alpha List
Product/Services Category Listings
Product Showcase
Exhibitor Spotlight Ad Index
Hospitality Design - Expo 2020 - Hospitality Design - Expo 2020
Hospitality Design - Expo 2020 - Cover2
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Hospitality Design - Expo 2020 - Table of Contents
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Hospitality Design - Expo 2020 - Show Director
Hospitality Design - Expo 2020 - 7
Hospitality Design - Expo 2020 - Editor in Chief, Hospitality Design magazine
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Hospitality Design - Expo 2020 - 10
Hospitality Design - Expo 2020 - Live Webcast Schedule
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Hospitality Design - Expo 2020 - 13
Hospitality Design - Expo 2020 - Hospitality Design 2020 Events
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Hospitality Design - Expo 2020 - Designers React to COVID-19
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Hospitality Design - Expo 2020 - Alpha List
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