Hospitality Design - Expo 2020 - 81

exhibitor spotlight

is proactively working hard to anticipate
the needs of our customers once we get
past the "great lockdown" and move into
new ways of working and living.

How did this product come about?
Tell us the backstory.

What product did you hope to
launch this year at HD Expo?
We are digitally launching our latest
Fortress offerings and our newest indoor/
outdoor book called Exposure. Suitable for
the hotel and cruise industry, this digital
book features a mix of our latest Fortress
offerings, wovens and faux leathers.

Why does this product belong in
your company's offerings?
This product was already planned to
launch this spring, however given the
current state of the world, we believe
cleaning will reign supreme and be top of
mind in the hospitality industry. Richloom

Our Fortress brand was established in
2015 when we saw the growing demand
for "performance" fabrics. The market
was clamoring for "easy-to-clean"
fabrics, but there were no consistent
specs. We recognized that performance
fabrics could be multifaceted, and
developed multiple line extensions to
fill the voids in both residential, indoor/
outdoor and now Contract industries.
Consumers and designers alike have
different needs, from bleach cleanability,
chemical-free, and now "green"
properties. We also offer a 100% made
in the USA line of fabrics, as we see a
growing trend for domestic product.

bleach cleanability, UV resistance, mildew
resistance, washability and natural
resistance to sea water.

What innovations are you bringing
to this product category?
This product category features solutiondyed poly-olefin fabrics that are inherently
FR, which is a new area of development
for us and the industry. We now have
the ability to sell performance fabrics
for different applications that require
greater FR codes, such as cruise ships and
European markets.

What were you trying to achieve
with the design of this product?
As hospitality yearns for more
performance fabric, it made sense to
expand our offering to include the
Exposure Collection. We saw a need to
offer performance fabrics that adhere to
stricter FR codes, such as IMO and Class
B1, are MED certified, all while retaining
performance characteristics. These
attributes include, but are not limited to,

advertorial

HD Expo + Conference 2020

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Hospitality Design - Expo 2020

Table of Contents for the Digital Edition of Hospitality Design - Expo 2020

Hospitality Design - Expo 2020
Table of Contents
Show Director
Editor in Chief, Hospitality Design magazine
Live Webcast Schedule
Additional Live Webacasts + Social Media
Hospitality Design 2020 Events
Designers React to COVID-19
Alpha List
Product/Services Category Listings
Product Showcase
Exhibitor Spotlight Ad Index
Hospitality Design - Expo 2020 - Hospitality Design - Expo 2020
Hospitality Design - Expo 2020 - Cover2
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Hospitality Design - Expo 2020 - 2
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Hospitality Design - Expo 2020 - Table of Contents
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Hospitality Design - Expo 2020 - Show Director
Hospitality Design - Expo 2020 - 7
Hospitality Design - Expo 2020 - Editor in Chief, Hospitality Design magazine
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Hospitality Design - Expo 2020 - 10
Hospitality Design - Expo 2020 - Live Webcast Schedule
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Hospitality Design - Expo 2020 - 13
Hospitality Design - Expo 2020 - Hospitality Design 2020 Events
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Hospitality Design - Expo 2020 - 16
Hospitality Design - Expo 2020 - Designers React to COVID-19
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Hospitality Design - Expo 2020 - Exhibitor Spotlight Ad Index
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