Hospitality Design - Marketplace Fall 2020 - 45

covid considerations profile sieger design
By Matt Dougherty
Photos courtesy of Sieger Design, Duravit, and hygn.me

FAMILY MATTERS

Two brothers quickly reimagine sanitization

Christian and Michael Sieger's father, Dieter, established their family business,
Sieger Design, in 1964. Chiefly an architecture firm at its beginning, Dieter pivoted
toward product design in 1980 when he was tasked with crafting the inside of a
sailing yacht-a project that led him to work with bath manufacturer Alape as a
specialist in sanitation.
Christian, a business student at the time, joined his father and brother (who
started working on industrial design at the studio before he finished his studies)
in 1991, bringing the whole family under the roof of Germany's Harkotten Castle,
where Sieger Design has been headquartered for more than 30 years.
Christian and Michael took on different disciplines: the former keeps the books
and invoices, while the latter pours his creative energy into nearly three decades of
archetype-defining designs, including their well-known tabletop collections. "He
must have somehow split up his genes in two different directions," Christian says
of his father. And yet, the crossover between their roles is "all day and night," says
Michael, to which Christian adds: "Michael appreciates me as his honest sparring
partner. I'm always telling him the truth."

The Happy D.2 Plus collection
for Duravit boasts soft, rounded
corners that bring elegance to
the bathroom

While Christian spent the early days beefing up the studio's tech
capabilities for the 21st century, Michael was helping build their portfolio with
collaborations with Duravit and Dornbracht. (They formally took over the
business when their father departed in 2003.) "The bathroom is still an area
with high potential because there's still a lot of change going on technically
speaking," he says.
Before the COVID-19 outbreak, the brothers were busy releasing the
Happy D.2 and Viu bath collections with Duravit. But even when Germany
entered a six-week lockdown in March, they saw opportunity. In April, they
joined forces with newly minted brand hygn.me to swiftly create safe yet
stylish cleaning stations to dispose masks, gloves, disinfectant wipes, and
sanitization liquid. "We tried to have it as abstract, clean, and minimalist [as
possible] so it can be integrated into hotels, restaurants, and public buildings,"
Michael explains. Sieger spearheaded four different stations of various sizes
and functions, each available in black or white to complement modern design
sensibilities. "Now we have the chance to bring our products to many places
around the world," says Christian, "and hopefully make people's lives more
beautiful, functional, and healthy." hd
SIEGER-DESIGN.COM

Part of hygn.me's partnership with
Sieger Design, Station 3 offers
streamlined hand hygiene in a
compact design

hospitalitydesign.com Product Marketplace 2020

045


http://www.hygn.me http://www.hygn.me http://www.SIEGER-DESIGN.COM http://www.hospitalitydesign.com

Hospitality Design - Marketplace Fall 2020

Table of Contents for the Digital Edition of Hospitality Design - Marketplace Fall 2020

Hospitality Design - Marketplace Fall 2020
contents
from the editor
behind the design
digital artists
interview: on our radar
spec sheet
process
interview: designer insights
profile: sieger design
products: safer solutions
profile: liqui group
profile: kalon
profile: deborah berke
profile: samson furniture design
profile: studio sunny kim
profile: jakob lange
hd expo
bdny
icff
art
made in america
bedding
wood
outdoor furniture
surfaces
fabrics
bath
lighting
seating
wallcoverings
casegoods + tables
flooring
ad index
back space
Hospitality Design - Marketplace Fall 2020 - Hospitality Design - Marketplace Fall 2020
Hospitality Design - Marketplace Fall 2020 - Cover2
Hospitality Design - Marketplace Fall 2020 - 1
Hospitality Design - Marketplace Fall 2020 - 2
Hospitality Design - Marketplace Fall 2020 - 3
Hospitality Design - Marketplace Fall 2020 - 4
Hospitality Design - Marketplace Fall 2020 - contents
Hospitality Design - Marketplace Fall 2020 - 6
Hospitality Design - Marketplace Fall 2020 - 7
Hospitality Design - Marketplace Fall 2020 - from the editor
Hospitality Design - Marketplace Fall 2020 - 9
Hospitality Design - Marketplace Fall 2020 - 10
Hospitality Design - Marketplace Fall 2020 - 11
Hospitality Design - Marketplace Fall 2020 - behind the design
Hospitality Design - Marketplace Fall 2020 - 13
Hospitality Design - Marketplace Fall 2020 - 14
Hospitality Design - Marketplace Fall 2020 - digital artists
Hospitality Design - Marketplace Fall 2020 - 16
Hospitality Design - Marketplace Fall 2020 - 17
Hospitality Design - Marketplace Fall 2020 - 18
Hospitality Design - Marketplace Fall 2020 - 19
Hospitality Design - Marketplace Fall 2020 - 20
Hospitality Design - Marketplace Fall 2020 - interview: on our radar
Hospitality Design - Marketplace Fall 2020 - 22
Hospitality Design - Marketplace Fall 2020 - 23
Hospitality Design - Marketplace Fall 2020 - 24
Hospitality Design - Marketplace Fall 2020 - 25
Hospitality Design - Marketplace Fall 2020 - spec sheet
Hospitality Design - Marketplace Fall 2020 - 27
Hospitality Design - Marketplace Fall 2020 - 28
Hospitality Design - Marketplace Fall 2020 - 29
Hospitality Design - Marketplace Fall 2020 - 30
Hospitality Design - Marketplace Fall 2020 - 31
Hospitality Design - Marketplace Fall 2020 - process
Hospitality Design - Marketplace Fall 2020 - 33
Hospitality Design - Marketplace Fall 2020 - 34
Hospitality Design - Marketplace Fall 2020 - 35
Hospitality Design - Marketplace Fall 2020 - 36
Hospitality Design - Marketplace Fall 2020 - 37
Hospitality Design - Marketplace Fall 2020 - 38
Hospitality Design - Marketplace Fall 2020 - 39
Hospitality Design - Marketplace Fall 2020 - 40
Hospitality Design - Marketplace Fall 2020 - 41
Hospitality Design - Marketplace Fall 2020 - 42
Hospitality Design - Marketplace Fall 2020 - interview: designer insights
Hospitality Design - Marketplace Fall 2020 - 44
Hospitality Design - Marketplace Fall 2020 - profile: sieger design
Hospitality Design - Marketplace Fall 2020 - 46
Hospitality Design - Marketplace Fall 2020 - products: safer solutions
Hospitality Design - Marketplace Fall 2020 - 48
Hospitality Design - Marketplace Fall 2020 - 49
Hospitality Design - Marketplace Fall 2020 - 50
Hospitality Design - Marketplace Fall 2020 - 51
Hospitality Design - Marketplace Fall 2020 - 52
Hospitality Design - Marketplace Fall 2020 - 53
Hospitality Design - Marketplace Fall 2020 - profile: liqui group
Hospitality Design - Marketplace Fall 2020 - profile: kalon
Hospitality Design - Marketplace Fall 2020 - profile: deborah berke
Hospitality Design - Marketplace Fall 2020 - profile: samson furniture design
Hospitality Design - Marketplace Fall 2020 - profile: studio sunny kim
Hospitality Design - Marketplace Fall 2020 - profile: jakob lange
Hospitality Design - Marketplace Fall 2020 - hd expo
Hospitality Design - Marketplace Fall 2020 - 61
Hospitality Design - Marketplace Fall 2020 - bdny
Hospitality Design - Marketplace Fall 2020 - icff
Hospitality Design - Marketplace Fall 2020 - art
Hospitality Design - Marketplace Fall 2020 - 65
Hospitality Design - Marketplace Fall 2020 - 66
Hospitality Design - Marketplace Fall 2020 - made in america
Hospitality Design - Marketplace Fall 2020 - 68
Hospitality Design - Marketplace Fall 2020 - bedding
Hospitality Design - Marketplace Fall 2020 - wood
Hospitality Design - Marketplace Fall 2020 - outdoor furniture
Hospitality Design - Marketplace Fall 2020 - 72
Hospitality Design - Marketplace Fall 2020 - 73
Hospitality Design - Marketplace Fall 2020 - surfaces
Hospitality Design - Marketplace Fall 2020 - 75
Hospitality Design - Marketplace Fall 2020 - 76
Hospitality Design - Marketplace Fall 2020 - fabrics
Hospitality Design - Marketplace Fall 2020 - 78
Hospitality Design - Marketplace Fall 2020 - bath
Hospitality Design - Marketplace Fall 2020 - 80
Hospitality Design - Marketplace Fall 2020 - 81
Hospitality Design - Marketplace Fall 2020 - lighting
Hospitality Design - Marketplace Fall 2020 - 83
Hospitality Design - Marketplace Fall 2020 - 84
Hospitality Design - Marketplace Fall 2020 - seating
Hospitality Design - Marketplace Fall 2020 - 86
Hospitality Design - Marketplace Fall 2020 - 87
Hospitality Design - Marketplace Fall 2020 - wallcoverings
Hospitality Design - Marketplace Fall 2020 - 89
Hospitality Design - Marketplace Fall 2020 - casegoods + tables
Hospitality Design - Marketplace Fall 2020 - 91
Hospitality Design - Marketplace Fall 2020 - flooring
Hospitality Design - Marketplace Fall 2020 - 93
Hospitality Design - Marketplace Fall 2020 - ad index
Hospitality Design - Marketplace Fall 2020 - 95
Hospitality Design - Marketplace Fall 2020 - back space
Hospitality Design - Marketplace Fall 2020 - Cover3
Hospitality Design - Marketplace Fall 2020 - Cover4
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