Women in Design 2018 - 20
20
Cindi Kato
Vice President and Global Retail
Business Development Director
CallisonRTKL, Seattle
Enamored with Snoopy from the Peanuts comic strip as a
kid, Cindi Kato enjoyed drawing the character "on his dog
house or doing the happy dance with Woodstock," she says,
even sending letters to creator Charles M. Schulz, who
much to her delight, wrote her back. Later, Kato's nascent
creativity translated to crafts like macramé and making
her own clothes ("I liked home economics and idolized my
sewing teacher," she says), eventually leading to degrees in
both interior design and textile design from the University
of Washington.
Armed with design experience in the disparate realms
of banking, healthcare, and hospitality, Kato joined the team
at Seattle-based Callison Architecture in 1989 (it merged
with Baltimore's RTKL in 2015 to form CallisonRTKL) and
started working with Nordstrom on its East Coast stores at
Westfield Garden State Plaza and Menlo Park Mall in New
Jersey. "Everything was customized for each store back
then. You even met with the Nordstrom family to go over
color schemes," Kato recalls.
Specialty retail took off at Callison almost 19 years ago,
when the firm started collaborating with the footwear brand
Cole Haan. Since then, the firm's portfolio has expanded
to include such retail heavyweights as Nike, Target, Dick's
Sporting Goods, Finish Line, and Sperry. Now acting as the
firm's vice president and business development director for
global retail, Kato's role as a project management leader is
rooted in balance, acting as the mind of both the client and
design team.
Kato, who is currently the president of the Planning and
Visual Education partnership (PAVE), a mentoring program
that connects students, educators, and professionals in the
retail industry, admits the architecture and interiors of
stores has indeed changed in the post-Amazon world. Once
focused on capturing a brand's values and heritage, retail
design has taken a more holistic turn. "It's still about the
brand," she says, "but it's also about the environment, the
touchpoints along the way. Visual merchandising and the
customer experience are now intertwined."
As design ideas evolve and push limits, there is always
the challenge of making brands relevant and keeping them
true and authentic to themselves. It's a task that thrills
her: "I see the evolution of our creations from the design
and architecture teams, and every day there is wonder and
excitement. I'll never get tired of it."
Women in Design 2018
Table of Contents for the Digital Edition of Women in Design 2018
Contents
Women in Design 2018 - Intro
Women in Design 2018 - Cover1
Women in Design 2018 - Cover2
Women in Design 2018 - Contents
Women in Design 2018 - 2
Women in Design 2018 - 3
Women in Design 2018 - 4
Women in Design 2018 - 5
Women in Design 2018 - 6
Women in Design 2018 - 7
Women in Design 2018 - 8
Women in Design 2018 - 9
Women in Design 2018 - 10
Women in Design 2018 - 11
Women in Design 2018 - 12
Women in Design 2018 - 13
Women in Design 2018 - 14
Women in Design 2018 - 15
Women in Design 2018 - 16
Women in Design 2018 - 17
Women in Design 2018 - 18
Women in Design 2018 - 19
Women in Design 2018 - 20
Women in Design 2018 - 21
Women in Design 2018 - 22
Women in Design 2018 - 23
Women in Design 2018 - 24
Women in Design 2018 - 25
Women in Design 2018 - 26
Women in Design 2018 - 27
Women in Design 2018 - 28
Women in Design 2018 - 29
Women in Design 2018 - 30
Women in Design 2018 - 31
Women in Design 2018 - 32
Women in Design 2018 - Cover3
Women in Design 2018 - Cover4
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