ADVERTISEMENT CREATE BALANCE We live in a 24/7 culture allowing seamless physical and virtual connectivity. The demands on our busy lifestyles make it difficult for us to catch our breath and pause. It is time to reset and find balance in our own internal clock. Intrigued by the body's circadian rhythm and its natural cycles of light and dark, our design team used wearable technology to track our daily routines. We recorded daily activity and sleep/wake cycles using our data as inspiration for the patterns in the collection. © 2014 Shaw, A Berkshire Hathaway Company Juxtaposing our collective metrics with the cyclical progression of light as it fades into night, Collective Time reflects these shifts of light and dark with soft gradients that fade the boundaries of time. The patterns emulate our daily lives with dynamic movement and restful pause. The color palette oscillates in color with shades shifting in intervals from AM to PM based on the fundamental rhythms of light and dark, day to night. Aware of our circadian rhythm, we are instilled with a greater sense of tranquility. Collective Time has three styles in carpet tile: Activity, Unwind and Rest; and two styles in broadloom: Dawn (shown) and Dusk. DESIGN IS BALANCE SHAWCONTRACTGROUP.COMhttp://www.SHAWCONTRACTGROUP.COM