Healthcare Design - November 2015 - 33


pinpoint a given diagnostic code "down to the
street corner." Then, for example, he might
advise a primary care provider in a saturated
market to buy up existing practices rather than
launch new sites. And healthcare providers that
give the community what it needs (ideally, in an
attractive setting) are also those most likely to score
well on satisfaction surveys. Thus, designers who
can provide the tools to research patients' behavior,
desires, and unmet needs will be more competitive
in tomorrow's healthcare design market.
Yet healthcare systems aren't currently moving
into community-based models purely for profit.
"It's mostly market share," Beam says. "Most are
looking at it as less about the financial viability of a
space and more about retaining market presence,
which is a nice way of saying most of them lose
money." The real money to be made is in long-term
brand recognition and referrals from branded clinics
to other providers in the system for pricier diagnostic and testing services or ongoing care.
Familiarity builds comfort-and clientele
Still, simply sending a patient to the hospital for
a scan isn't enough. Consumers want easy-tonavigate, convenient care sites. And with growing
demand for preventive care that strives to keep the
chronically ill from requiring hospitalization in the
first place, providers are finding creative ways to
improve access.
Avein Saaty-Tafoya, president and CEO of
Adelante Healthcare (Phoenix), is an early adopter
of a pro-design and retail-centric approach to
healthcare. Three-quarters of patients served by
this Maricopa County-wide network of community
Opposite: Adelante's health center in
Peoria, Ariz., provides visual branding
cues with this retail-centric façade. Inside,
designers minimized signage, using patterns in floor tiles and carpet, soffits, and
color to guide patients through the space
for an environment that doesn't read as
healthcare. Left: At Northwestern Memorial
Hospital in Chicago, a medical office building houses this Walgreens, where physician
orders can be sent directly to the pharmacy
and be available for pick-up as patients exit
the building. The pharmacy also delivers
medications to patients discharged after an
outpatient procedure.

HCDmagazine.com 11.15

33


http://www.HCDmagazine.com

Table of Contents for the Digital Edition of Healthcare Design - November 2015

Healthcare Design - November 2015
Contents
HCD Online
Editorial
Monitor
The Center
The Retailing of Healthcare
Mixed Methods
Come Together
The Driver’s Seat
Generation Next
Going Deep
New Neighbor
Ready, Set, Show
Construction
Research
Special Advertising Section: Buyers Guide
Special Advertising Section: Project Watch
First Look
Healthcare Design - November 2015 - Healthcare Design - November 2015
Healthcare Design - November 2015 - Cover2
Healthcare Design - November 2015 - 1
Healthcare Design - November 2015 - Contents
Healthcare Design - November 2015 - 3
Healthcare Design - November 2015 - 4
Healthcare Design - November 2015 - 5
Healthcare Design - November 2015 - HCD Online
Healthcare Design - November 2015 - 7
Healthcare Design - November 2015 - Editorial
Healthcare Design - November 2015 - 9
Healthcare Design - November 2015 - 10
Healthcare Design - November 2015 - 11
Healthcare Design - November 2015 - 12
Healthcare Design - November 2015 - 13
Healthcare Design - November 2015 - Monitor
Healthcare Design - November 2015 - 15
Healthcare Design - November 2015 - 16
Healthcare Design - November 2015 - 17
Healthcare Design - November 2015 - 18
Healthcare Design - November 2015 - 19
Healthcare Design - November 2015 - 20
Healthcare Design - November 2015 - 21
Healthcare Design - November 2015 - 22
Healthcare Design - November 2015 - 23
Healthcare Design - November 2015 - 24
Healthcare Design - November 2015 - 25
Healthcare Design - November 2015 - 26
Healthcare Design - November 2015 - 27
Healthcare Design - November 2015 - The Center
Healthcare Design - November 2015 - 29
Healthcare Design - November 2015 - The Retailing of Healthcare
Healthcare Design - November 2015 - 31
Healthcare Design - November 2015 - 32
Healthcare Design - November 2015 - 33
Healthcare Design - November 2015 - 34
Healthcare Design - November 2015 - 35
Healthcare Design - November 2015 - 36
Healthcare Design - November 2015 - 37
Healthcare Design - November 2015 - 38
Healthcare Design - November 2015 - 39
Healthcare Design - November 2015 - 40
Healthcare Design - November 2015 - 41
Healthcare Design - November 2015 - Mixed Methods
Healthcare Design - November 2015 - 43
Healthcare Design - November 2015 - 44
Healthcare Design - November 2015 - 45
Healthcare Design - November 2015 - 46
Healthcare Design - November 2015 - 47
Healthcare Design - November 2015 - 48
Healthcare Design - November 2015 - 49
Healthcare Design - November 2015 - 50
Healthcare Design - November 2015 - 51
Healthcare Design - November 2015 - 52
Healthcare Design - November 2015 - 53
Healthcare Design - November 2015 - 54
Healthcare Design - November 2015 - 55
Healthcare Design - November 2015 - Come Together
Healthcare Design - November 2015 - 57
Healthcare Design - November 2015 - 58
Healthcare Design - November 2015 - 59
Healthcare Design - November 2015 - 60
Healthcare Design - November 2015 - 61
Healthcare Design - November 2015 - 62
Healthcare Design - November 2015 - 63
Healthcare Design - November 2015 - 64
Healthcare Design - November 2015 - 65
Healthcare Design - November 2015 - The Driver’s Seat
Healthcare Design - November 2015 - 67
Healthcare Design - November 2015 - Generation Next
Healthcare Design - November 2015 - 69
Healthcare Design - November 2015 - 70
Healthcare Design - November 2015 - 71
Healthcare Design - November 2015 - 72
Healthcare Design - November 2015 - 73
Healthcare Design - November 2015 - 74
Healthcare Design - November 2015 - 75
Healthcare Design - November 2015 - Going Deep
Healthcare Design - November 2015 - 77
Healthcare Design - November 2015 - 78
Healthcare Design - November 2015 - 79
Healthcare Design - November 2015 - 80
Healthcare Design - November 2015 - 81
Healthcare Design - November 2015 - New Neighbor
Healthcare Design - November 2015 - 83
Healthcare Design - November 2015 - 84
Healthcare Design - November 2015 - 85
Healthcare Design - November 2015 - 86
Healthcare Design - November 2015 - 87
Healthcare Design - November 2015 - 88
Healthcare Design - November 2015 - 89
Healthcare Design - November 2015 - 90
Healthcare Design - November 2015 - 91
Healthcare Design - November 2015 - 92
Healthcare Design - November 2015 - 93
Healthcare Design - November 2015 - Ready, Set, Show
Healthcare Design - November 2015 - 95
Healthcare Design - November 2015 - 96
Healthcare Design - November 2015 - 97
Healthcare Design - November 2015 - 98
Healthcare Design - November 2015 - 99
Healthcare Design - November 2015 - 100
Healthcare Design - November 2015 - 101
Healthcare Design - November 2015 - 102
Healthcare Design - November 2015 - 103
Healthcare Design - November 2015 - 104
Healthcare Design - November 2015 - 105
Healthcare Design - November 2015 - Construction
Healthcare Design - November 2015 - 107
Healthcare Design - November 2015 - 108
Healthcare Design - November 2015 - 109
Healthcare Design - November 2015 - Research
Healthcare Design - November 2015 - 111
Healthcare Design - November 2015 - 112
Healthcare Design - November 2015 - 113
Healthcare Design - November 2015 - Special Advertising Section: Buyers Guide
Healthcare Design - November 2015 - 115
Healthcare Design - November 2015 - 116
Healthcare Design - November 2015 - 117
Healthcare Design - November 2015 - 118
Healthcare Design - November 2015 - 119
Healthcare Design - November 2015 - 120
Healthcare Design - November 2015 - 121
Healthcare Design - November 2015 - 122
Healthcare Design - November 2015 - 123
Healthcare Design - November 2015 - 124
Healthcare Design - November 2015 - 125
Healthcare Design - November 2015 - 126
Healthcare Design - November 2015 - 127
Healthcare Design - November 2015 - 128
Healthcare Design - November 2015 - 129
Healthcare Design - November 2015 - 130
Healthcare Design - November 2015 - 131
Healthcare Design - November 2015 - 132
Healthcare Design - November 2015 - 133
Healthcare Design - November 2015 - 134
Healthcare Design - November 2015 - 135
Healthcare Design - November 2015 - 136
Healthcare Design - November 2015 - 137
Healthcare Design - November 2015 - 138
Healthcare Design - November 2015 - 139
Healthcare Design - November 2015 - 140
Healthcare Design - November 2015 - 141
Healthcare Design - November 2015 - 142
Healthcare Design - November 2015 - 143
Healthcare Design - November 2015 - 144
Healthcare Design - November 2015 - 145
Healthcare Design - November 2015 - 146
Healthcare Design - November 2015 - 147
Healthcare Design - November 2015 - 148
Healthcare Design - November 2015 - 149
Healthcare Design - November 2015 - 150
Healthcare Design - November 2015 - 151
Healthcare Design - November 2015 - 152
Healthcare Design - November 2015 - 153
Healthcare Design - November 2015 - 154
Healthcare Design - November 2015 - 155
Healthcare Design - November 2015 - 156
Healthcare Design - November 2015 - 157
Healthcare Design - November 2015 - 158
Healthcare Design - November 2015 - Special Advertising Section: Project Watch
Healthcare Design - November 2015 - 160
Healthcare Design - November 2015 - 161
Healthcare Design - November 2015 - 162
Healthcare Design - November 2015 - 163
Healthcare Design - November 2015 - 164
Healthcare Design - November 2015 - 165
Healthcare Design - November 2015 - 166
Healthcare Design - November 2015 - 167
Healthcare Design - November 2015 - First Look
Healthcare Design - November 2015 - Cover3
Healthcare Design - November 2015 - Cover4
Healthcare Design - November 2015 - AIA1
Healthcare Design - November 2015 - AIA2
Healthcare Design - November 2015 - AIA3
Healthcare Design - November 2015 - AIA4
Healthcare Design - November 2015 - AIA5
Healthcare Design - November 2015 - AIA6
Healthcare Design - November 2015 - AIA7
Healthcare Design - November 2015 - AIA8
Healthcare Design - November 2015 - AIA9
Healthcare Design - November 2015 - AIA10
Healthcare Design - November 2015 - AIA11
Healthcare Design - November 2015 - AIA12
Healthcare Design - November 2015 - AIA13
Healthcare Design - November 2015 - AIA14
Healthcare Design - November 2015 - AIA15
Healthcare Design - November 2015 - AIA16
Healthcare Design - November 2015 - AIA17
Healthcare Design - November 2015 - AIA18
Healthcare Design - November 2015 - AIA19
Healthcare Design - November 2015 - AIA20
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