Healthcare Design - November 2015 - 36


to create conversational spaces with private nooks;
and elevated exam room tables and instrumentation
were reduced in favor of lower, round tables that
stimulate doctor-patient communication. Skylights,
transoms, and plentiful windows-even a motionactivated "virtual pond" water feature-are examples
of how the provider has worked to "maximize the
'feel-good' spaces throughout our health centers,"
Saaty-Tafoya says. "These are places where all of us
would rather be."
And such efforts to create a culture all pay off in supporting the brand. "From a branding perspective, you can't take
everything in retail and apply it to healthcare, but a lot of things
make sense," says Daniel Montaño, creative director of the brand
experience studio at Little, an architecture and design firm based
in Charlotte, N.C. "You go to the grocery store or Starbucks a lot
more in your healthy years than you go to a healthcare provider," he

Above, left: AECOM designers used seating and light fixtures that mimic a hospitality setting at the Park Nicollet Women's
Center, which opened in May 2014 in
St. Louis Park, Minn., along with ample
daylight and nature views, to create this
welcoming lounge. Left: Designed for busy
consumers, the women's center allows
women to schedule all their annual visits on
the same day-and rest in this sub-lounge
between appointments or while waiting to
meet privately with a care navigator.
36

HCDmagazine.com 11.15

© ROBB WILLIAMSON/AECOM

says. In other words, tomorrow's healthcare consumers are being
indoctrinated with retail branding today.
But branding is no longer attached to individual physicians; it's
more likely to be found for sites under a specific ownership umbrella.
"With baby boomers coming of age, there's going to be an influx of
patients where everyone has insurance or supposedly will. The need


http://www.HCDmagazine.com

Table of Contents for the Digital Edition of Healthcare Design - November 2015

Healthcare Design - November 2015
Contents
HCD Online
Editorial
Monitor
The Center
The Retailing of Healthcare
Mixed Methods
Come Together
The Driver’s Seat
Generation Next
Going Deep
New Neighbor
Ready, Set, Show
Construction
Research
Special Advertising Section: Buyers Guide
Special Advertising Section: Project Watch
First Look
Healthcare Design - November 2015 - Healthcare Design - November 2015
Healthcare Design - November 2015 - Cover2
Healthcare Design - November 2015 - 1
Healthcare Design - November 2015 - Contents
Healthcare Design - November 2015 - 3
Healthcare Design - November 2015 - 4
Healthcare Design - November 2015 - 5
Healthcare Design - November 2015 - HCD Online
Healthcare Design - November 2015 - 7
Healthcare Design - November 2015 - Editorial
Healthcare Design - November 2015 - 9
Healthcare Design - November 2015 - 10
Healthcare Design - November 2015 - 11
Healthcare Design - November 2015 - 12
Healthcare Design - November 2015 - 13
Healthcare Design - November 2015 - Monitor
Healthcare Design - November 2015 - 15
Healthcare Design - November 2015 - 16
Healthcare Design - November 2015 - 17
Healthcare Design - November 2015 - 18
Healthcare Design - November 2015 - 19
Healthcare Design - November 2015 - 20
Healthcare Design - November 2015 - 21
Healthcare Design - November 2015 - 22
Healthcare Design - November 2015 - 23
Healthcare Design - November 2015 - 24
Healthcare Design - November 2015 - 25
Healthcare Design - November 2015 - 26
Healthcare Design - November 2015 - 27
Healthcare Design - November 2015 - The Center
Healthcare Design - November 2015 - 29
Healthcare Design - November 2015 - The Retailing of Healthcare
Healthcare Design - November 2015 - 31
Healthcare Design - November 2015 - 32
Healthcare Design - November 2015 - 33
Healthcare Design - November 2015 - 34
Healthcare Design - November 2015 - 35
Healthcare Design - November 2015 - 36
Healthcare Design - November 2015 - 37
Healthcare Design - November 2015 - 38
Healthcare Design - November 2015 - 39
Healthcare Design - November 2015 - 40
Healthcare Design - November 2015 - 41
Healthcare Design - November 2015 - Mixed Methods
Healthcare Design - November 2015 - 43
Healthcare Design - November 2015 - 44
Healthcare Design - November 2015 - 45
Healthcare Design - November 2015 - 46
Healthcare Design - November 2015 - 47
Healthcare Design - November 2015 - 48
Healthcare Design - November 2015 - 49
Healthcare Design - November 2015 - 50
Healthcare Design - November 2015 - 51
Healthcare Design - November 2015 - 52
Healthcare Design - November 2015 - 53
Healthcare Design - November 2015 - 54
Healthcare Design - November 2015 - 55
Healthcare Design - November 2015 - Come Together
Healthcare Design - November 2015 - 57
Healthcare Design - November 2015 - 58
Healthcare Design - November 2015 - 59
Healthcare Design - November 2015 - 60
Healthcare Design - November 2015 - 61
Healthcare Design - November 2015 - 62
Healthcare Design - November 2015 - 63
Healthcare Design - November 2015 - 64
Healthcare Design - November 2015 - 65
Healthcare Design - November 2015 - The Driver’s Seat
Healthcare Design - November 2015 - 67
Healthcare Design - November 2015 - Generation Next
Healthcare Design - November 2015 - 69
Healthcare Design - November 2015 - 70
Healthcare Design - November 2015 - 71
Healthcare Design - November 2015 - 72
Healthcare Design - November 2015 - 73
Healthcare Design - November 2015 - 74
Healthcare Design - November 2015 - 75
Healthcare Design - November 2015 - Going Deep
Healthcare Design - November 2015 - 77
Healthcare Design - November 2015 - 78
Healthcare Design - November 2015 - 79
Healthcare Design - November 2015 - 80
Healthcare Design - November 2015 - 81
Healthcare Design - November 2015 - New Neighbor
Healthcare Design - November 2015 - 83
Healthcare Design - November 2015 - 84
Healthcare Design - November 2015 - 85
Healthcare Design - November 2015 - 86
Healthcare Design - November 2015 - 87
Healthcare Design - November 2015 - 88
Healthcare Design - November 2015 - 89
Healthcare Design - November 2015 - 90
Healthcare Design - November 2015 - 91
Healthcare Design - November 2015 - 92
Healthcare Design - November 2015 - 93
Healthcare Design - November 2015 - Ready, Set, Show
Healthcare Design - November 2015 - 95
Healthcare Design - November 2015 - 96
Healthcare Design - November 2015 - 97
Healthcare Design - November 2015 - 98
Healthcare Design - November 2015 - 99
Healthcare Design - November 2015 - 100
Healthcare Design - November 2015 - 101
Healthcare Design - November 2015 - 102
Healthcare Design - November 2015 - 103
Healthcare Design - November 2015 - 104
Healthcare Design - November 2015 - 105
Healthcare Design - November 2015 - Construction
Healthcare Design - November 2015 - 107
Healthcare Design - November 2015 - 108
Healthcare Design - November 2015 - 109
Healthcare Design - November 2015 - Research
Healthcare Design - November 2015 - 111
Healthcare Design - November 2015 - 112
Healthcare Design - November 2015 - 113
Healthcare Design - November 2015 - Special Advertising Section: Buyers Guide
Healthcare Design - November 2015 - 115
Healthcare Design - November 2015 - 116
Healthcare Design - November 2015 - 117
Healthcare Design - November 2015 - 118
Healthcare Design - November 2015 - 119
Healthcare Design - November 2015 - 120
Healthcare Design - November 2015 - 121
Healthcare Design - November 2015 - 122
Healthcare Design - November 2015 - 123
Healthcare Design - November 2015 - 124
Healthcare Design - November 2015 - 125
Healthcare Design - November 2015 - 126
Healthcare Design - November 2015 - 127
Healthcare Design - November 2015 - 128
Healthcare Design - November 2015 - 129
Healthcare Design - November 2015 - 130
Healthcare Design - November 2015 - 131
Healthcare Design - November 2015 - 132
Healthcare Design - November 2015 - 133
Healthcare Design - November 2015 - 134
Healthcare Design - November 2015 - 135
Healthcare Design - November 2015 - 136
Healthcare Design - November 2015 - 137
Healthcare Design - November 2015 - 138
Healthcare Design - November 2015 - 139
Healthcare Design - November 2015 - 140
Healthcare Design - November 2015 - 141
Healthcare Design - November 2015 - 142
Healthcare Design - November 2015 - 143
Healthcare Design - November 2015 - 144
Healthcare Design - November 2015 - 145
Healthcare Design - November 2015 - 146
Healthcare Design - November 2015 - 147
Healthcare Design - November 2015 - 148
Healthcare Design - November 2015 - 149
Healthcare Design - November 2015 - 150
Healthcare Design - November 2015 - 151
Healthcare Design - November 2015 - 152
Healthcare Design - November 2015 - 153
Healthcare Design - November 2015 - 154
Healthcare Design - November 2015 - 155
Healthcare Design - November 2015 - 156
Healthcare Design - November 2015 - 157
Healthcare Design - November 2015 - 158
Healthcare Design - November 2015 - Special Advertising Section: Project Watch
Healthcare Design - November 2015 - 160
Healthcare Design - November 2015 - 161
Healthcare Design - November 2015 - 162
Healthcare Design - November 2015 - 163
Healthcare Design - November 2015 - 164
Healthcare Design - November 2015 - 165
Healthcare Design - November 2015 - 166
Healthcare Design - November 2015 - 167
Healthcare Design - November 2015 - First Look
Healthcare Design - November 2015 - Cover3
Healthcare Design - November 2015 - Cover4
Healthcare Design - November 2015 - AIA1
Healthcare Design - November 2015 - AIA2
Healthcare Design - November 2015 - AIA3
Healthcare Design - November 2015 - AIA4
Healthcare Design - November 2015 - AIA5
Healthcare Design - November 2015 - AIA6
Healthcare Design - November 2015 - AIA7
Healthcare Design - November 2015 - AIA8
Healthcare Design - November 2015 - AIA9
Healthcare Design - November 2015 - AIA10
Healthcare Design - November 2015 - AIA11
Healthcare Design - November 2015 - AIA12
Healthcare Design - November 2015 - AIA13
Healthcare Design - November 2015 - AIA14
Healthcare Design - November 2015 - AIA15
Healthcare Design - November 2015 - AIA16
Healthcare Design - November 2015 - AIA17
Healthcare Design - November 2015 - AIA18
Healthcare Design - November 2015 - AIA19
Healthcare Design - November 2015 - AIA20
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