Healthcare Design - January/February 2016 - 47

else down the road, so design considerations
might include installing reconfigurable casework
or demountable walls all the way to building to
higher standards to allow adaptation to a freestanding ED or even a hospital in years to come.
An uncertain future
Seely doesn't anticipate urgent care slowing
down anytime soon, either, with plenty still on
the books for strip malls and retail locations in
urban locales where real estate is at a premium.
But more so, his money is on urgent care simply
being a piece of an overarching strategy to bring
care into communities via large-scale, branded,
wellness-inspired ambulatory campuses, he says.
And while some have made more progress
than others in the creation of such campuses
with multiple service lines, including urgent care,
many regulations are still in place that block the
possibility for, say, a package of emergency,
urgent, and primary care-even despite a market
appetite for it. This is largely due to the industry's
current reimbursement system paying different
rates for different services, explains ESa's Man-

ning. "Many states and municipalities regulate
care delivery so much that those trying to
provide care in the most cost-effective and efficient manner may run the risk of possibly not
being reimbursed at all, and many simply may
not want to take that risk," he says. "That's the
piece I find intriguing about urgent care right
now. I think there's a huge opportunity in the
marketplace. Unfortunately, what we don't
have in place yet is a system to protect the
people thinking about that from not getting
themselves into a reimbursement problem."
However, Manning predicts that once some
reimbursement reform takes place with a
focus on providing the right care at the right
location, urgent care will become an even
more critical piece in a patient-focused continuum of care. HCD
Jennifer Kovacs Silvis is executive editor of
Healthcare Design. She can be reached at
jennifer.silvis@emeraldexpo.com.

HCDmagazine.com 02.16

47


http://www.modularservices.com http://www.modularservices.com http://www.HCDmagazine.com

Table of Contents for the Digital Edition of Healthcare Design - January/February 2016

Healthcare Design - January/February 2016
Contents
hcdmagazine.com
Editorial
Show Talk
Monitor
The Center
That’s a Wrap
Right Here, Right Now
Research
Product Spotlight: Patient Rooms
First Look
Healthcare Design - January/February 2016 - Healthcare Design - January/February 2016
Healthcare Design - January/February 2016 - Cover2
Healthcare Design - January/February 2016 - 1
Healthcare Design - January/February 2016 - 2
Healthcare Design - January/February 2016 - 3
Healthcare Design - January/February 2016 - Contents
Healthcare Design - January/February 2016 - 5
Healthcare Design - January/February 2016 - hcdmagazine.com
Healthcare Design - January/February 2016 - 7
Healthcare Design - January/February 2016 - Editorial
Healthcare Design - January/February 2016 - 9
Healthcare Design - January/February 2016 - Show Talk
Healthcare Design - January/February 2016 - 11
Healthcare Design - January/February 2016 - Monitor
Healthcare Design - January/February 2016 - 13
Healthcare Design - January/February 2016 - 14
Healthcare Design - January/February 2016 - 15
Healthcare Design - January/February 2016 - 16
Healthcare Design - January/February 2016 - 17
Healthcare Design - January/February 2016 - 18
Healthcare Design - January/February 2016 - 19
Healthcare Design - January/February 2016 - 20
Healthcare Design - January/February 2016 - 21
Healthcare Design - January/February 2016 - 22
Healthcare Design - January/February 2016 - 23
Healthcare Design - January/February 2016 - The Center
Healthcare Design - January/February 2016 - 25
Healthcare Design - January/February 2016 - That’s a Wrap
Healthcare Design - January/February 2016 - 27
Healthcare Design - January/February 2016 - 28
Healthcare Design - January/February 2016 - 29
Healthcare Design - January/February 2016 - 30
Healthcare Design - January/February 2016 - 31
Healthcare Design - January/February 2016 - 32
Healthcare Design - January/February 2016 - 33
Healthcare Design - January/February 2016 - 34
Healthcare Design - January/February 2016 - 35
Healthcare Design - January/February 2016 - Right Here, Right Now
Healthcare Design - January/February 2016 - 37
Healthcare Design - January/February 2016 - 38
Healthcare Design - January/February 2016 - 39
Healthcare Design - January/February 2016 - 40
Healthcare Design - January/February 2016 - 41
Healthcare Design - January/February 2016 - 42
Healthcare Design - January/February 2016 - 43
Healthcare Design - January/February 2016 - 44
Healthcare Design - January/February 2016 - 45
Healthcare Design - January/February 2016 - 46
Healthcare Design - January/February 2016 - 47
Healthcare Design - January/February 2016 - Research
Healthcare Design - January/February 2016 - 49
Healthcare Design - January/February 2016 - 50
Healthcare Design - January/February 2016 - 51
Healthcare Design - January/February 2016 - Product Spotlight: Patient Rooms
Healthcare Design - January/February 2016 - 53
Healthcare Design - January/February 2016 - 54
Healthcare Design - January/February 2016 - 55
Healthcare Design - January/February 2016 - First Look
Healthcare Design - January/February 2016 - Cover3
Healthcare Design - January/February 2016 - Cover4
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