Healthcare Design - November 2016 - 102

2. THE CULTURAL LANGUAGE

The renovation of the main entrance and lobby
introduced a change in the way that the wayfinding logic is described verbally, too-for example in the names used for elevator banks, as
noted previously.
This allowed MMC to remove the zones from
its wayfinding language, focusing instead on referencing the public elevators for wayfinding. All
public circulation now takes place along firstfloor hallways with landmarks described being
the elevator closest to a visitor's destination,
based on floor and room number.
The project team also addressed existing wayfinding terminology that could potentially be
confusing. For example, the special procedures
area had been shortened to "SPA" by most staff
and volunteers, but a visitor's expectation of a
"spa" was very different. The project team undertook a complete review of destination names
and commonly used acronyms to make them
more visitor-friendly.

Legacy and new wayfinding systems were
integrated as a costsaving measure and also
to maintain an existing
culture. The original icons,
embedded in flooring,
remain to identify the elevator core. The updated
logic retains this icon,
adding an international
symbol for elevator and
a brighter green color
to enhance identification
from a distance.

A building directory includes destination names/icons, the elevator and floor required, and a map as an orientation reference.

Directing to elevators
and room ranges, rather
than destinations, reduces
the frequency of content
changes. When necessary, wayfinding signage
is designed for efficient
updating by virtue of its
cost-effective, changeable
inserts. Using a database,
Memorial facilities staff
can now identify which
signs will change and
direct a sign company
to edit, produce, and
ship inserts that are then
installed by internal staff.

102

NOVEMBER 2016

HCDMAGAZINE.COM

One benefit to implementing a large master
plan is that awareness of impending change becomes part of an organization's culture, and new
or updated tools can be introduced to support
communications efforts. At MMC, the communications team built a phased strategy using digital and printed media targeted to internal and
external audiences, which included a website
that was updated at regular intervals. Not only
did this inform staff and visitors of upcoming
changes, but it built a buzz around the new construction and helped everyone understand the
reasons for change.
For example, as the project was underway, it
required exterior circulation and parking to be
reflowed. Temporary construction routing was
managed by communication with staff and patients via internal channels, an external projectspecific blog, press releases, print ads in local
media, as well as external signage.
Simplified maps, international symbols for
amenities, and a new strategy for organizing destinations on wayfinding signage resulted in more
legible, relevant, and understandable content.
For instance, internal destinations on signage are
mostly limited to primary destinations or room
number ranges, which are less likely to change;
the previous system featured multiple internal
destinations that required labor-intensive updates each time a change occurred. As with exterior signs, destinations are now consistently

KARA SLATING/MEMORIAL MEDICAL CENTER

3 . C O M M U N I C AT I O N T O O L S


http://www.HCDMAGAZINE.COM

Healthcare Design - November 2016

Table of Contents for the Digital Edition of Healthcare Design - November 2016

HEALTHCARE DESIGN - NOVEMBER 2016
CONTENTS
EDITORIAL
SHOW TALK
PHOTO TOUR
MEETING OF THE MINDS
POWER TRIO
GET SMART
WHAT ARE WE WAITING FOR?
HAVING IT ALL
HERE & NOW
WELCOME ADDITION
FIVE BUILDING BLOCKS OF WAYFINDING
FINANCIAL MATTERS HEALTHY SAV-INGS
PRODUCT SPOTLIGHT DINING
THE CENTER
AIA-AAH
Healthcare Design - November 2016 - HEALTHCARE DESIGN - NOVEMBER 2016
Healthcare Design - November 2016 - Cover2
Healthcare Design - November 2016 - 1
Healthcare Design - November 2016 - 2
Healthcare Design - November 2016 - CONTENTS
Healthcare Design - November 2016 - 4
Healthcare Design - November 2016 - 5
Healthcare Design - November 2016 - 6
Healthcare Design - November 2016 - 7
Healthcare Design - November 2016 - 8
Healthcare Design - November 2016 - EDITORIAL
Healthcare Design - November 2016 - SHOW TALK
Healthcare Design - November 2016 - 11
Healthcare Design - November 2016 - PHOTO TOUR
Healthcare Design - November 2016 - 13
Healthcare Design - November 2016 - 14
Healthcare Design - November 2016 - 15
Healthcare Design - November 2016 - 16
Healthcare Design - November 2016 - 17
Healthcare Design - November 2016 - 18
Healthcare Design - November 2016 - 19
Healthcare Design - November 2016 - 20
Healthcare Design - November 2016 - MEETING OF THE MINDS
Healthcare Design - November 2016 - 22
Healthcare Design - November 2016 - 23
Healthcare Design - November 2016 - POWER TRIO
Healthcare Design - November 2016 - 25
Healthcare Design - November 2016 - 26
Healthcare Design - November 2016 - 27
Healthcare Design - November 2016 - 28
Healthcare Design - November 2016 - 29
Healthcare Design - November 2016 - 30
Healthcare Design - November 2016 - 31
Healthcare Design - November 2016 - 32
Healthcare Design - November 2016 - 33
Healthcare Design - November 2016 - GET SMART
Healthcare Design - November 2016 - 35
Healthcare Design - November 2016 - 36
Healthcare Design - November 2016 - 37
Healthcare Design - November 2016 - 38
Healthcare Design - November 2016 - 39
Healthcare Design - November 2016 - 40
Healthcare Design - November 2016 - 41
Healthcare Design - November 2016 - 42
Healthcare Design - November 2016 - 43
Healthcare Design - November 2016 - WHAT ARE WE WAITING FOR?
Healthcare Design - November 2016 - 45
Healthcare Design - November 2016 - 46
Healthcare Design - November 2016 - 47
Healthcare Design - November 2016 - 48
Healthcare Design - November 2016 - 49
Healthcare Design - November 2016 - 50
Healthcare Design - November 2016 - 51
Healthcare Design - November 2016 - 52
Healthcare Design - November 2016 - 53
Healthcare Design - November 2016 - 54
Healthcare Design - November 2016 - 55
Healthcare Design - November 2016 - 56
Healthcare Design - November 2016 - 57
Healthcare Design - November 2016 - HAVING IT ALL
Healthcare Design - November 2016 - 59
Healthcare Design - November 2016 - 60
Healthcare Design - November 2016 - 61
Healthcare Design - November 2016 - 62
Healthcare Design - November 2016 - 63
Healthcare Design - November 2016 - 64
Healthcare Design - November 2016 - 65
Healthcare Design - November 2016 - 66
Healthcare Design - November 2016 - 67
Healthcare Design - November 2016 - 68
Healthcare Design - November 2016 - 69
Healthcare Design - November 2016 - HERE & NOW
Healthcare Design - November 2016 - 71
Healthcare Design - November 2016 - 72
Healthcare Design - November 2016 - 73
Healthcare Design - November 2016 - 74
Healthcare Design - November 2016 - 75
Healthcare Design - November 2016 - 76
Healthcare Design - November 2016 - 77
Healthcare Design - November 2016 - 78
Healthcare Design - November 2016 - 79
Healthcare Design - November 2016 - 80
Healthcare Design - November 2016 - 81
Healthcare Design - November 2016 - 82
Healthcare Design - November 2016 - 83
Healthcare Design - November 2016 - 84
Healthcare Design - November 2016 - 85
Healthcare Design - November 2016 - 86
Healthcare Design - November 2016 - 87
Healthcare Design - November 2016 - 88
Healthcare Design - November 2016 - 89
Healthcare Design - November 2016 - 90
Healthcare Design - November 2016 - 91
Healthcare Design - November 2016 - WELCOME ADDITION
Healthcare Design - November 2016 - 93
Healthcare Design - November 2016 - 94
Healthcare Design - November 2016 - 95
Healthcare Design - November 2016 - 96
Healthcare Design - November 2016 - 97
Healthcare Design - November 2016 - FIVE BUILDING BLOCKS OF WAYFINDING
Healthcare Design - November 2016 - 99
Healthcare Design - November 2016 - 100
Healthcare Design - November 2016 - 101
Healthcare Design - November 2016 - 102
Healthcare Design - November 2016 - 103
Healthcare Design - November 2016 - 104
Healthcare Design - November 2016 - 105
Healthcare Design - November 2016 - 106
Healthcare Design - November 2016 - 107
Healthcare Design - November 2016 - 108
Healthcare Design - November 2016 - FINANCIAL MATTERS HEALTHY SAV-INGS
Healthcare Design - November 2016 - 110
Healthcare Design - November 2016 - 111
Healthcare Design - November 2016 - 112
Healthcare Design - November 2016 - 113
Healthcare Design - November 2016 - PRODUCT SPOTLIGHT DINING
Healthcare Design - November 2016 - 115
Healthcare Design - November 2016 - 116
Healthcare Design - November 2016 - 117
Healthcare Design - November 2016 - 118
Healthcare Design - November 2016 - 119
Healthcare Design - November 2016 - 120
Healthcare Design - November 2016 - 121
Healthcare Design - November 2016 - 122
Healthcare Design - November 2016 - THE CENTER
Healthcare Design - November 2016 - 124
Healthcare Design - November 2016 - AIA-AAH
Healthcare Design - November 2016 - 126
Healthcare Design - November 2016 - 127
Healthcare Design - November 2016 - 128
Healthcare Design - November 2016 - 129
Healthcare Design - November 2016 - 130
Healthcare Design - November 2016 - 131
Healthcare Design - November 2016 - 132
Healthcare Design - November 2016 - 133
Healthcare Design - November 2016 - 134
Healthcare Design - November 2016 - 135
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Healthcare Design - November 2016 - 139
Healthcare Design - November 2016 - 140
Healthcare Design - November 2016 - 141
Healthcare Design - November 2016 - 142
Healthcare Design - November 2016 - 143
Healthcare Design - November 2016 - 144
Healthcare Design - November 2016 - Cover3
Healthcare Design - November 2016 - Cover4
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