Healthcare Design - February 2017 - 9

EDITORIAL
EDITORIAL ADVISORY BOARD

Hank Adams

BETTER YET

A new website redesign brings opportunities to
more deftly showcase content as we strategize
what's next By Jennifer Kovacs Silvis

John W. Andrews
Carolyn BaRoss
Jody Barry

LEO A DALY

PERKINS+WILL

ADVENTIST CARE CENTERS

Jeffrey Brand
Sam Burnette

HDR

PERKINS EASTMAN

EARL S WENSSON ASSOCIATES

Sheila F. Cahnman
JUMPG ARDEN CONSULTING LLC

Thomas W. Chessum
James Crispino
WE HEAR A LOT about the concept of kaizen being

used in healthcare design. But we should all be
striving for continuous improvement-editors
included. That's why we here at Healthcare
Design had to face the facts in 2016: Our website,
HCDmagazine.com, needed some help. Our
content was, and is, great (I'm being objective,
of course), but readers' ability to find the articles
they were seeking wasn't so great, nor was the
overall aesthetic and user experience.
So we began the renovation process, bringing our editorial and digital teams together to nail down a format that (1)
brings a bold, sophisticated look and feel that echoes what we've accomplished here in the print magazine; (2) offers intuitive navigation and a
user-friendly experience; and (3) organizes our content in a way that showcases what we do best.
And I think we've done it. The home page is anchored by a large-scale carousel rotating stellar project photography and highlighting our newest indepth feature reports. Whether scrolling down or using the top navigation
bar to continue, you'll find content organized by News, Trends, Projects,
Perspectives, Products, and Events + Competitions-obvious and easy entry points to the types of articles you're seeking, packaged in a way that we
hope keeps you scrolling, clicking, reading, and sharing.
Take a look and let me know what you think. It's impossible to anticipate
everything, so if you find a bug, we want to hear about it. And forgive us for
any unexpected 404 errors along the way.
Now, getting back to the amazing content we publish, I want to remind
you that we're always planning upcoming issues, always looking for what's
next. And we want to hear from you! Whether you'd like to offer up an expert source, suggest a new project to be profiled, or byline a column or
blog, we're all ears-or eyes, I should say. Email is the best way to send your
pitches; it allows us to share and review them as a team, and collectively decide what the ideal fit for your idea could be.
As my predecessor once said, though: "We're very picky." And we require
content to be original and exclusive to Healthcare Design. Our inboxes are
filled daily with press releases and queries that often miss the mark, so be
sure to include a detailed summary of your story or perspective (specifically, why our readers would care and/or what they'll learn) and attach a
couple of low-res photos, if applicable, so we can see what you're talking
about. For more details on how to write winning pitches, see my blog at
HCDmagazine.com/show-and-tell. 

CO ARCHITECTS

F RANCIS CAUFFMAN

Christine Hester Devens
Mary Frazier

AECOM

EWINGCOLE

Jocelyn Lum Frederick
TSOI/KOBUS & ASSOCIATES

Natalie Miovski Hagerty
THE CHILDREN'S HOS PITAL OF PHILADELPHIA

Laurel Harrison
Walter Jones

STANTEC

METROHEALTH SYSTEM

Julie Kent

TRINITY HEALTH

Michael Lied
Jain Malkin

G BBN ARCHITECTS
J AIN MALKIN INC.

Mike McKay
Don Orndoff

ERDMAN

KAISER PERMANENTE

Diane R.K. Osan

FKP ARCHITECTS

Mark Patterson

SMITHGROUPJJR

Andrew Quirk

S KANSKA USA BUILDING

Pamela H. Redden
UNIVERSITY OF TEX AS , DELL MEDICAL SCHOOL

William D. Repichowskyj
E4H ARCHITECTURE

Joan Saba

NBBJ

Kim Shinn
TLC ENGINEERING FOR ARCHITECTURE

Janet H. Sisolak
UT MD ANDERS ON CANCER CENTER

Karl R. Sonnenberg
ZIMMER GUNS UL F RASCA ARCHITECTS LLP

Steve Stokes CALLISONRTKL
Jeffrey C. Stouffer
Joseph Strauss

HKS INC.

CLEVELAND CLINIC

Paul E. Strohm
Jocelyn Stroupe

HOK

CANNONDESIGN

Don Thomas

BWBR

Roger S. Ulrich
CHALMERS UNIVERS ITY OF TECHNOLOGY

Gary L. Vance

VANCE CONSULTING

Christine Guzzo Vickery

HGA INC.

FEBRUARY 2017

http://www.HCDmagazine.com http://www.HCDmagazine.com/show-and-tell

Healthcare Design - February 2017

Table of Contents for the Digital Edition of Healthcare Design - February 2017