Healthcare Design - May 2019 - 35

IN FO C U S
S T R A T E G I C A P P R O A C H E S to D E S I G N C H A L L E N G E S

PA R K I N G

DAVID SENIOR

EASY ACCESS

Overcoming healthcare campus parking challenges requires
strategic planning and design approaches By Jeffrey Smith and
Dennis Burns

P R OV I D I N G A high-quality parking experience
is critical in most business environments, but
healthcare administrators are especially challenged when it comes to providing their customers and employees with adequate, efficient
parking. Numerous factors contribute to this
daunting environment.
For starters, patients may be in pain and/or
feeling anxious when they arrive or leave, which
means access and the overall experience can have
a dramatic impact on their well-being. A higher
percentage of the visiting population also has either permanent or temporary disabilities or access
challenges compared to other businesses. As a result, visitors expect and often require convenient
and available parking that's as close to the front
door as possible.
On the staff side, attracting talent has become
an increasingly difficult task. Providers are finding
that access to affordable, convenient parking may
be a deciding factor for nurses, clinicians, and other
staff when considering potential employers.
Additionally, patient volumes are rising as providers grow outpatient services, meaning there's
a higher daily turnover of patients that's creating
a more intensive use of parking resources during
peak demand periods. Meanwhile, tighter margins thanks to shrinking reimbursements mean
that providers have fewer dollars to dedicate to
parking programs.
These realities together require a well-planned
and integrated design solution for parking and
campus access.
To begin, developing operating guidelines-or
guiding principles-is especially useful for designing a healthcare mobility ecosystem appropriately.
This process will help identify critical elements
such as acceptable walking distances, the willingness of users to ride shuttles to access off-site parking, and the need for enhanced wayfinding.
The creation of user group profiles-such as visitors, physicians, and employees-and understanding the unique needs of each user group further
define key service parameter requirements that directly impact the design of the parking components
of the campus and their integration with the building envelope.
Next, consider the following steps to
ensure solutions designed answer the
needs identified.

MAY 2019

35



Healthcare Design - May 2019

Table of Contents for the Digital Edition of Healthcare Design - May 2019

Healthcare Design - May 2019
Contents
Editorial
Show Talk
Space to Breathe
Play Ball
Rising Star Awards
Orthopedic Facilities Special Report: Teaming Up
Orthopedic Facilities Special Report: Good Bones
Parking Easy Access
Product Spotlight Furniture & Casegoods
The Center
2019 Product Innovation Awards
Face Time
Healthcare Design - May 2019 - Healthcare Design - May 2019
Healthcare Design - May 2019 - Cover2
Healthcare Design - May 2019 - 1
Healthcare Design - May 2019 - 2
Healthcare Design - May 2019 - Contents
Healthcare Design - May 2019 - 4
Healthcare Design - May 2019 - 5
Healthcare Design - May 2019 - 6
Healthcare Design - May 2019 - 7
Healthcare Design - May 2019 - 8
Healthcare Design - May 2019 - Editorial
Healthcare Design - May 2019 - Show Talk
Healthcare Design - May 2019 - 11
Healthcare Design - May 2019 - 12
Healthcare Design - May 2019 - Space to Breathe
Healthcare Design - May 2019 - 14
Healthcare Design - May 2019 - 15
Healthcare Design - May 2019 - Play Ball
Healthcare Design - May 2019 - 17
Healthcare Design - May 2019 - Rising Star Awards
Healthcare Design - May 2019 - 19
Healthcare Design - May 2019 - Orthopedic Facilities Special Report: Teaming Up
Healthcare Design - May 2019 - 21
Healthcare Design - May 2019 - 22
Healthcare Design - May 2019 - 23
Healthcare Design - May 2019 - Orthopedic Facilities Special Report: Good Bones
Healthcare Design - May 2019 - 25
Healthcare Design - May 2019 - 26
Healthcare Design - May 2019 - 27
Healthcare Design - May 2019 - 28
Healthcare Design - May 2019 - 29
Healthcare Design - May 2019 - 30
Healthcare Design - May 2019 - 31
Healthcare Design - May 2019 - 32
Healthcare Design - May 2019 - 33
Healthcare Design - May 2019 - 34
Healthcare Design - May 2019 - Parking Easy Access
Healthcare Design - May 2019 - 36
Healthcare Design - May 2019 - 37
Healthcare Design - May 2019 - Product Spotlight Furniture & Casegoods
Healthcare Design - May 2019 - 39
Healthcare Design - May 2019 - 40
Healthcare Design - May 2019 - 41
Healthcare Design - May 2019 - 42
Healthcare Design - May 2019 - 43
Healthcare Design - May 2019 - 44
Healthcare Design - May 2019 - The Center
Healthcare Design - May 2019 - 46
Healthcare Design - May 2019 - 2019 Product Innovation Awards
Healthcare Design - May 2019 - 48
Healthcare Design - May 2019 - 49
Healthcare Design - May 2019 - 50
Healthcare Design - May 2019 - 51
Healthcare Design - May 2019 - 52
Healthcare Design - May 2019 - 53
Healthcare Design - May 2019 - 54
Healthcare Design - May 2019 - 55
Healthcare Design - May 2019 - Face Time
Healthcare Design - May 2019 - Cover3
Healthcare Design - May 2019 - Cover4
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