Healthcare Design - October 2019 - 14

2/4

W

AY F I N D I N G P R O G R A M S

aim to minimize the
stress associated with
reaching a destination
within a healthcare facility by providing signage,
graphics, and intuitive
design to help direct patients, visitors, and staff. At Zaans Medical Center,
in Zaandam, The Netherlands, the wayfinding approach for the 415,000-square-foot medical center
also provided a chance to create a strong sense of
place by introducing something a little different:
black and white line art. "We wanted to use a specific style that was not common in hospitals, something unexpected, yet aesthetically pleasing," says
Rene Toneman, creative director and partner at
Silo (Amsterdam, The Netherlands), which contributed the signage and graphics program for the
project. "Using the line art, we approached recognizability more subtly, encouraging a more personal interpretation."
The wayfinding program
comprises a range of signs, overviews, and graphic elements,
with illustrations and visuals
hand-drawn by in-house designers at Silo that incorporate
elements reflecting the area's
rich industrial heritage. The
biggest statement comes in
the form of a 328-foot-by-15foot mural in the central hall,
depicting a reclining human
figure. While the different elements of the body refer to

14

OCTOBER 2019

ABOVE: A graphic

of the human body
applied to a wall
in the central hall
includes familiar
components of the
city's industrial
heritage and
regional wildlife.
BELOW: Images
of pencils, which
refer to office
work but also to a
local manufacturer
of pencils, denote
the fourth floor
where staff offices
are housed.

HCDMAGAZINE.COM

health and medicine, upon closer look, visitors
will notice parts of the body tell a visual story of
the region. For example, the hair refers to the
whaling industry, while the legs incorporate
recognizable images of the landscape and agricultural silos. "The recognition of elements
makes people feel connected," Toneman says.
"And that is something that can help reduce the
stress involved in going to see a doctor or visiting someone at the hospital."
While the intention was for the large graphic
to look hand-drawn, its size along with the facility's maintenance and infection control requirements made it impossible to be delivered
that way, he adds. Instead, a digital design of the
image was printed on vinyl-coated polyester
wallpaper in 4-meter-wide strips that were installed over a two-week period.
Signage to demark specific outpatient clinics was also given a twist, replacing the often
technical outpatient clinic names for a numeral
system, which is shorter and easier to remember. Additionally, for children and visitors with
low literacy, a set of animal icons was placed on
walls and columns near floor level, empowering
young patients to lead the way to their appointment as well as providing a positive distraction.
Completed in January 2017, the building
was designed by Mecanoo (Delft, The Netherlands). Overall, Toneman says the program
delivers a cohesive look and feel that enhances
the entire spatial environment and user experience. "The key to the project's success was
to tell a story to which all users of the building
could feel connected," he says.-Anne DiNardo,
executive editor

THIJ S WOLZAK/SILO

monitor


http://www.HCDMAGAZINE.COM

Healthcare Design - October 2019

Table of Contents for the Digital Edition of Healthcare Design - October 2019

Healthcare Design - September 2019
Contents
EDITORIAL
SHOW TALK
DRAWING A CONNECTION
TAKE FIVE
DESIGN ACCELERATOR
FIRST LOOK
RISING UP
2019 HCD EXPO PREVIEW
STAFF SATISFACTION
PRODUCT SPOTLIGHT
THE CENTER
FACE TIME
Healthcare Design - October 2019 - Intro
Healthcare Design - October 2019 - Healthcare Design - September 2019
Healthcare Design - October 2019 - Cover2
Healthcare Design - October 2019 - 1
Healthcare Design - October 2019 - 2
Healthcare Design - October 2019 - Contents
Healthcare Design - October 2019 - 4
Healthcare Design - October 2019 - 5
Healthcare Design - October 2019 - 6
Healthcare Design - October 2019 - 7
Healthcare Design - October 2019 - 8
Healthcare Design - October 2019 - EDITORIAL
Healthcare Design - October 2019 - SHOW TALK
Healthcare Design - October 2019 - 11
Healthcare Design - October 2019 - 12
Healthcare Design - October 2019 - DRAWING A CONNECTION
Healthcare Design - October 2019 - 14
Healthcare Design - October 2019 - TAKE FIVE
Healthcare Design - October 2019 - DESIGN ACCELERATOR
Healthcare Design - October 2019 - 17
Healthcare Design - October 2019 - FIRST LOOK
Healthcare Design - October 2019 - 19
Healthcare Design - October 2019 - RISING UP
Healthcare Design - October 2019 - 21
Healthcare Design - October 2019 - 22
Healthcare Design - October 2019 - 23
Healthcare Design - October 2019 - 24
Healthcare Design - October 2019 - 25
Healthcare Design - October 2019 - 26
Healthcare Design - October 2019 - 27
Healthcare Design - October 2019 - 28
Healthcare Design - October 2019 - 29
Healthcare Design - October 2019 - 2019 HCD EXPO PREVIEW
Healthcare Design - October 2019 - 31
Healthcare Design - October 2019 - 32
Healthcare Design - October 2019 - 33
Healthcare Design - October 2019 - 34
Healthcare Design - October 2019 - 35
Healthcare Design - October 2019 - 36
Healthcare Design - October 2019 - STAFF SATISFACTION
Healthcare Design - October 2019 - 38
Healthcare Design - October 2019 - 39
Healthcare Design - October 2019 - PRODUCT SPOTLIGHT
Healthcare Design - October 2019 - 41
Healthcare Design - October 2019 - 42
Healthcare Design - October 2019 - 43
Healthcare Design - October 2019 - 44
Healthcare Design - October 2019 - 45
Healthcare Design - October 2019 - 46
Healthcare Design - October 2019 - 47
Healthcare Design - October 2019 - THE CENTER
Healthcare Design - October 2019 - 49
Healthcare Design - October 2019 - 50
Healthcare Design - October 2019 - 51
Healthcare Design - October 2019 - 52
Healthcare Design - October 2019 - 53
Healthcare Design - October 2019 - 54
Healthcare Design - October 2019 - 55
Healthcare Design - October 2019 - FACE TIME
Healthcare Design - October 2019 - Cover3
Healthcare Design - October 2019 - Cover4
Healthcare Design - October 2019 - HDC1
Healthcare Design - October 2019 - HDC2
Healthcare Design - October 2019 - HDC3
Healthcare Design - October 2019 - HDC4
Healthcare Design - October 2019 - HDC5
Healthcare Design - October 2019 - HDC6
Healthcare Design - October 2019 - HDC7
Healthcare Design - October 2019 - HDC8
Healthcare Design - October 2019 - HDC9
Healthcare Design - October 2019 - HDC10
Healthcare Design - October 2019 - HDC11
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