Healthcare Design - December 2019 - 22

Pathway to creativity

THE 2019 HEALTHCARE Design Expo & Conference in New Orleans got attendees thinking during the opening keynote presentation by David Eagleman, a neuroscientist,
inventor, author, and host of PBS's "The Brain." For the past 20 years, Eagleman has
focused his career on understanding the makeup of the brain and its role in shaping a
person's creativity, hopes, and desires. For example, he said, the brain takes the activities that people perform repeatedly and automates them. This allows the brain to use
less energy to run routine tasks, but it can also lead to taking the path of least resistance,
or being stuck in a rut, especially when it comes to creativity and developing new ideas.
The good news, Eagleman said, is that the brain has "liveware," or brain plasticity,
meaning it's always adapting, rewiring, and restructuring itself to face new challenges.
However, this works only if people push it. "Challenge yourself to create new pathways," he said.
This goal is especially important as society moves from an information economy to
a creative economy, he said, adding that organizations trying to drive creativity face
a three-headed problem: The future is hard to predict, many ideas fail, and even good
ideas don't last.
The key is to push the unconscious, question everything, and find multiple solutions.
"Never imagine that there's a single answer to anything that we're trying to solve," he
said. "Generate ideas to get off the path of least resistance." He acknowledged there's

22

a trade-off between exploring the unknown and
staying too close to what's familiar. "There's a
risk of going too far, where no one will follow," he
said. To find the sweet spot where people will be
inspired, Eagleman suggested trying out ideas
that go different distances from the norm. "Cover
the spectrum from the familiar to the outermost
boundary," he said.
Furthermore, Eagleman challenged attendees
to establish a culture within their organizations
where failure is tolerated and creativity is supported. However, there's no single answer to what
a creative workplace should look like; rather, he
noted that it's about switching it up, altering how
we do things, and keeping things active. "Seek
novelty, avoid dogma, be filled with awe and
wonder, and celebrate possibility," he said. "It's the
best thing that you can do for your brain."-Shandi
Matambanadzo, managing editor

keynotes
DECEMBER 2019



Healthcare Design - December 2019

Table of Contents for the Digital Edition of Healthcare Design - December 2019

Healthcare Design - December 2019
Contents
Goodtimes
Welcome Addition
Editorial
Show Talk
In Solidarity
Leading the Way
Iida Announces Design Awards
Operations Safe Keeping
Product Spotlight Seating
The Center
Face Time
Remodel/renovation Competition
Healthcare Design - December 2019 - Healthcare Design - December 2019
Healthcare Design - December 2019 - Cover2
Healthcare Design - December 2019 - 1
Healthcare Design - December 2019 - 2
Healthcare Design - December 2019 - Contents
Healthcare Design - December 2019 - 4
Healthcare Design - December 2019 - 5
Healthcare Design - December 2019 - 6
Healthcare Design - December 2019 - 7
Healthcare Design - December 2019 - 8
Healthcare Design - December 2019 - Editorial
Healthcare Design - December 2019 - Show Talk
Healthcare Design - December 2019 - 11
Healthcare Design - December 2019 - 12
Healthcare Design - December 2019 - In Solidarity
Healthcare Design - December 2019 - 14
Healthcare Design - December 2019 - 15
Healthcare Design - December 2019 - Leading the Way
Healthcare Design - December 2019 - 17
Healthcare Design - December 2019 - Iida Announces Design Awards
Healthcare Design - December 2019 - 19
Healthcare Design - December 2019 - Goodtimes
Healthcare Design - December 2019 - 21
Healthcare Design - December 2019 - 22
Healthcare Design - December 2019 - 23
Healthcare Design - December 2019 - 24
Healthcare Design - December 2019 - 25
Healthcare Design - December 2019 - 26
Healthcare Design - December 2019 - 27
Healthcare Design - December 2019 - 28
Healthcare Design - December 2019 - 29
Healthcare Design - December 2019 - Welcome Addition
Healthcare Design - December 2019 - 31
Healthcare Design - December 2019 - 32
Healthcare Design - December 2019 - 33
Healthcare Design - December 2019 - 34
Healthcare Design - December 2019 - 35
Healthcare Design - December 2019 - 36
Healthcare Design - December 2019 - Operations Safe Keeping
Healthcare Design - December 2019 - 38
Healthcare Design - December 2019 - 39
Healthcare Design - December 2019 - Product Spotlight Seating
Healthcare Design - December 2019 - 41
Healthcare Design - December 2019 - 42
Healthcare Design - December 2019 - 43
Healthcare Design - December 2019 - 44
Healthcare Design - December 2019 - 45
Healthcare Design - December 2019 - The Center
Healthcare Design - December 2019 - Remodel/renovation Competition
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Healthcare Design - December 2019 - Face Time
Healthcare Design - December 2019 - Cover3
Healthcare Design - December 2019 - Cover4
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