Healthcare Design - March 2020 - 31

IN FO C U S
S T R A T E G I C A P P R O A C H E S to D E S I G N C H A L L E N G E S

center opens only to require
renovations six months later because volumes
weren't understood prior to construction. A
health system kicks off a hybrid operating room
addition without first identifying what services
would be performed in that space. A multicampus health system moves forward on consolidating services in a new facility only to learn
that an older building is better suited to its programmatic needs. These examples of failed master planning were encountered in just the last six
months, and they're not unique.
As the healthcare industry faces massive business changes, the master planner's approach
must also adapt. Shifting reimbursement policies and higher costs are shrinking margins,
while a scaling marketplace is threatening the
survival of independent hospitals. On top of this
dynamic economic backdrop are educated patients whose demand for accessibility, affordability, and reputability is driving "retailization"
within healthcare. Greater numbers of procedures are being performed in outpatient settings
as interventional and diagnostic procedures are
uncoupling from hospitals, such as office-based
cardiac catheterization labs. Consumers also
have access to a host of preemptive and convenience-driven options for identifying health
problems, such as the use of smart devices to diagnose an ear infection, take an EKG, or detect
breast cancer, which alleviate some of the need
for costly diagnostic testing and even healthcare
intervention.
All these factors present significant challenges for healthcare facility planners determining
what to build, if to build, and where to build.
That's why delivering the maximum value possible through master planning is more important than ever.
Four primary perspectives drive how health
systems make decisions and evaluate options:
strategy, finance, operations, and facilities.
Master planners should be focusing their work
on available measurements across these perspectives, such as population growth, operating
income projections, existing facility condition
ratings, and operational assessment scores. However, this is where
traditional master planning falls
short, because it frequently doesn't

A NEW CANCER

PLANNING AND DESIGN

DAVID SENIOR

IN CONCERT

An integrated approach to master planning brings strategy,
finance, facilities, and operations together By Noah Tolson

MARCH 2020

31



Healthcare Design - March 2020

Table of Contents for the Digital Edition of Healthcare Design - March 2020

Healthcare Design - March 2020
Editorial
Show Talk
Fuel for Change
Hospital Hotspots
Listen Up, Quiet Down
Special Report: Introduction
Special Report: Elevate & Evolve
Special Report: Support Network
Planning and Design
Product Spotlight
The Center
Supplement to Healthcare Design
Face Time
Healthcare Design - March 2020 - Healthcare Design - March 2020
Healthcare Design - March 2020 - Cover2
Healthcare Design - March 2020 - 1
Healthcare Design - March 2020 - 2
Healthcare Design - March 2020 - 3
Healthcare Design - March 2020 - 4
Healthcare Design - March 2020 - 5
Healthcare Design - March 2020 - 6
Healthcare Design - March 2020 - 7
Healthcare Design - March 2020 - 8
Healthcare Design - March 2020 - Editorial
Healthcare Design - March 2020 - Show Talk
Healthcare Design - March 2020 - 11
Healthcare Design - March 2020 - 12
Healthcare Design - March 2020 - Fuel for Change
Healthcare Design - March 2020 - 14
Healthcare Design - March 2020 - 15
Healthcare Design - March 2020 - Hospital Hotspots
Healthcare Design - March 2020 - Listen Up, Quiet Down
Healthcare Design - March 2020 - Special Report: Introduction
Healthcare Design - March 2020 - 19
Healthcare Design - March 2020 - Special Report: Elevate & Evolve
Healthcare Design - March 2020 - 21
Healthcare Design - March 2020 - 22
Healthcare Design - March 2020 - 23
Healthcare Design - March 2020 - 24
Healthcare Design - March 2020 - 25
Healthcare Design - March 2020 - Special Report: Support Network
Healthcare Design - March 2020 - 27
Healthcare Design - March 2020 - 28
Healthcare Design - March 2020 - 29
Healthcare Design - March 2020 - 30
Healthcare Design - March 2020 - Planning and Design
Healthcare Design - March 2020 - 32
Healthcare Design - March 2020 - 33
Healthcare Design - March 2020 - Product Spotlight
Healthcare Design - March 2020 - 35
Healthcare Design - March 2020 - 36
Healthcare Design - March 2020 - 37
Healthcare Design - March 2020 - The Center
Healthcare Design - March 2020 - 39
Healthcare Design - March 2020 - 40
Healthcare Design - March 2020 - Supplement to Healthcare Design
Healthcare Design - March 2020 - 42
Healthcare Design - March 2020 - 43
Healthcare Design - March 2020 - 44
Healthcare Design - March 2020 - 45
Healthcare Design - March 2020 - 46
Healthcare Design - March 2020 - 47
Healthcare Design - March 2020 - 48
Healthcare Design - March 2020 - 49
Healthcare Design - March 2020 - 50
Healthcare Design - March 2020 - 51
Healthcare Design - March 2020 - 52
Healthcare Design - March 2020 - 53
Healthcare Design - March 2020 - 54
Healthcare Design - March 2020 - 55
Healthcare Design - March 2020 - Face Time
Healthcare Design - March 2020 - Cover3
Healthcare Design - March 2020 - Cover4
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