Healthcare Design - April 2020 - 42

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Q&A

with Timothy J. Spence, AIA, ACHA,
LEED AP BD+C
National Healing Market Leader
BSA LifeStructures
How does your firm work with
clients to help them navigate
the current healthcare
market?
In the United States, we
have created a healthcare
process that is unsustainable.
Costs are rapidly rising while
overall health metrics are
diminishing. As a result,
the healthcare industry
must deliver value, a better
outcome at an equitable price.
The value equation requires
healing environments that are
research-informed, efficient,
innovative, and realized more
quickly. BSA LifeStructures
employs data-driven design,
Lean operational planning,
interdisciplinary innovation,
and integrated delivery to
create healing environments
that bend the value equation.

What approach does your firm
use to design spaces that
support care delivery today but
provide enough flexibility for
unknowns of the future?
In 1950, medical knowledge
doubled every fifty years.
Today, it doubles every
seventy-three days. Change
in healthcare will continue
to accelerate requiring an
approach that is systematically
flexible. BSA leads the design
process with firmly established
strategic master planning as
the foundation of a project.
A master planning mindset
positions a project as an
open system of flexible parts.
The system can be infinitely
expanded due to its open
nature while the individual
parts can be easily exchanged
to keep with current advances.

What's one major design or
care delivery trend that's
shaping your work today? And
how so?
Currently, technology is
creating the greatest change
in the industry. Healthcare is
migrating from inpatient to
outpatient; from outpatient
to telemedicine; and from
telemedicine to a literal
extension of us. Technology
that is integrated into our
daily lives provides actionable
data as a means to preventive
medicine. The result is a more
decentralized approach where
the places we receive care are
more integrated into the fabric
of our cities, our routines,
and, therefore, our daily lives.
This will continue to evolve
with technology. At BSA we
are working with systems to

integrate the technology with
a human touch to ensure the
individual receives personalized
care.
How will the design of
healthcare spaces change to
meet the demands of today's
consumers?
Generally, healthcare
consumers are increasingly
price sensitive, tech savvy,
and convenience oriented.
Price sensitivity is driven by
consumers paying for a greater
portion of their healthcare.
However, it is far more nuanced
than creating discount deals
because consumers are willing
to pay for a greater experience
that they consider the best
value. Providing a virtual
healthcare option allows the
consumer to also utilize the
best provider regardless of
location. A few years ago,
Forbes Magazine announced
that customer experience is
the new brand. More recently,
millennials have emerged
to value experiences over
products. In response, providers
must connect their brands
to a superior individualized
experience that accesses the
best providers.
www.bsalifestructures.com

UCHealth Steadman Hawkins Clinic Denver, Englewood, CO. Photo: Caleb Tkach, AIAP

42

A P R I L 2 0 2 0 / S U P P L E M E N T T O H E A LT H C A R E D E S I G N


http://www.bsalifestructures.com http://www.bsalifestructures.com

Healthcare Design - April 2020

Table of Contents for the Digital Edition of Healthcare Design - April 2020

Healthcare Design - April 2020
Editorial
Show Talk
Right Timing
Sowing Kindness
Call For Nominations For Hcd 10
Solid Ground
Brain Power
Planning And Design
Product Spotlight
The Center
Suppl Ement To Healthcare Design
Face Time
Healthcare Design - April 2020 - Healthcare Design - April 2020
Healthcare Design - April 2020 - Cover2
Healthcare Design - April 2020 - 1
Healthcare Design - April 2020 - 2
Healthcare Design - April 2020 - 3
Healthcare Design - April 2020 - 4
Healthcare Design - April 2020 - 5
Healthcare Design - April 2020 - 6
Healthcare Design - April 2020 - 7
Healthcare Design - April 2020 - 8
Healthcare Design - April 2020 - Editorial
Healthcare Design - April 2020 - Show Talk
Healthcare Design - April 2020 - 11
Healthcare Design - April 2020 - 12
Healthcare Design - April 2020 - Right Timing
Healthcare Design - April 2020 - 14
Healthcare Design - April 2020 - 15
Healthcare Design - April 2020 - Call For Nominations For Hcd 10
Healthcare Design - April 2020 - 17
Healthcare Design - April 2020 - Solid Ground
Healthcare Design - April 2020 - 19
Healthcare Design - April 2020 - 20
Healthcare Design - April 2020 - 21
Healthcare Design - April 2020 - 22
Healthcare Design - April 2020 - 23
Healthcare Design - April 2020 - 24
Healthcare Design - April 2020 - 25
Healthcare Design - April 2020 - Brain Power
Healthcare Design - April 2020 - 27
Healthcare Design - April 2020 - 28
Healthcare Design - April 2020 - 29
Healthcare Design - April 2020 - 30
Healthcare Design - April 2020 - 31
Healthcare Design - April 2020 - 32
Healthcare Design - April 2020 - Planning And Design
Healthcare Design - April 2020 - 34
Healthcare Design - April 2020 - 35
Healthcare Design - April 2020 - 36
Healthcare Design - April 2020 - Product Spotlight
Healthcare Design - April 2020 - 38
Healthcare Design - April 2020 - 39
Healthcare Design - April 2020 - The Center
Healthcare Design - April 2020 - 41
Healthcare Design - April 2020 - Suppl Ement To Healthcare Design
Healthcare Design - April 2020 - 43
Healthcare Design - April 2020 - 44
Healthcare Design - April 2020 - 45
Healthcare Design - April 2020 - 46
Healthcare Design - April 2020 - 47
Healthcare Design - April 2020 - Face Time
Healthcare Design - April 2020 - Cover3
Healthcare Design - April 2020 - Cover4
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