Healthcare Design - September 2020 - 39

IN FO C U S
S T R A T E G I C A P P R O A C H E S to D E S I G N C H A L L E N G E S

has long been seen
as a journey, but that journey has drastically
changed in recent months in light of COVID-19.
Healthcare providers were once focused on offering safe and accessible care; however, they
now need to expand that emphasis to consider
patient health and well-being in every basic
movement and action.
In order to facilitate new safe and healthy behaviors such as social distancing, spatial awareness, and touchpoint interactions required
during the coronavirus pandemic, the healthcare environment needs to have visual reminders and amenities that support, educate, and
guide these actions.

THE PATIENT EXPERIENCE

P L A N N I N G S TA G E S

WAY F I N D I N G

DAVID SENIOR

SIGNALING A SAFE RETURN

Graphics and signage programs are more important than ever to
communicate new health and safety protocols and build trust with
patients and staff By Daniel Aizenman and Brenda Bush-Moline

Stantec has spent several months brainstorming, analyzing, testing, and documenting what
factors are most important as we re-enter
healthcare spaces. Considerations included the
practicality, simplicity, and immediate deployment needs for short-term (1-6 months) and
medium-term (6-18 months) solutions, as well
as ideas for long-term (18+ months) implementation and a more permanent duration.
Short term: Among the first steps is the immediate deployment of informational graphics,
signage, and wayfinding with easily recognizable
messaging related to now familiar social distancing and hygiene protocols. These elements
should share a common visual language and
color palette that reflect the tone and user experience of the building environment and convey
a friendly yet authoritative voice of professionalism. Hospitals can quickly adapt by utilizing
a temporary kit that includes visuals for safety
reminders, traffic flow patterns, and hygiene
stations.
Medium term: Early-phase operations, protocols, and signage reinforcing new norms and
expectations from the general public may be
tested for effectiveness, then adapted as part of
a more permanent strategy. For example, new
arrival zones and traffic patterns of staff, visitors, and patients might become a more fixed
part of a facility with permanent
signage for parking and flow.
Long term: Short- and mediumterm solutions are the most pressing

SEPTEMBER 2020

39



Healthcare Design - September 2020

Table of Contents for the Digital Edition of Healthcare Design - September 2020

Healthcare Design - September 2020
Show Talk
Photo Tour
Editorial
Connecting Point
First Look
The Hcd 10
Way Finding Signaling a Safe Return
Products Potlight Building Products
The Center
Healthcare Design - September 2020 - Intro
Healthcare Design - September 2020 - Healthcare Design - September 2020
Healthcare Design - September 2020 - Cover2
Healthcare Design - September 2020 - 1
Healthcare Design - September 2020 - 2
Healthcare Design - September 2020 - 3
Healthcare Design - September 2020 - 4
Healthcare Design - September 2020 - 5
Healthcare Design - September 2020 - 6
Healthcare Design - September 2020 - 7
Healthcare Design - September 2020 - Show Talk
Healthcare Design - September 2020 - 9
Healthcare Design - September 2020 - Photo Tour
Healthcare Design - September 2020 - Editorial
Healthcare Design - September 2020 - 12
Healthcare Design - September 2020 - 13
Healthcare Design - September 2020 - 14
Healthcare Design - September 2020 - Connecting Point
Healthcare Design - September 2020 - 16
Healthcare Design - September 2020 - 17
Healthcare Design - September 2020 - 18
Healthcare Design - September 2020 - 19
Healthcare Design - September 2020 - First Look
Healthcare Design - September 2020 - 21
Healthcare Design - September 2020 - The Hcd 10
Healthcare Design - September 2020 - 23
Healthcare Design - September 2020 - 24
Healthcare Design - September 2020 - 25
Healthcare Design - September 2020 - 26
Healthcare Design - September 2020 - 27
Healthcare Design - September 2020 - 28
Healthcare Design - September 2020 - 29
Healthcare Design - September 2020 - 30
Healthcare Design - September 2020 - 31
Healthcare Design - September 2020 - 32
Healthcare Design - September 2020 - 33
Healthcare Design - September 2020 - 34
Healthcare Design - September 2020 - 35
Healthcare Design - September 2020 - 36
Healthcare Design - September 2020 - 37
Healthcare Design - September 2020 - 38
Healthcare Design - September 2020 - Way Finding Signaling a Safe Return
Healthcare Design - September 2020 - 40
Healthcare Design - September 2020 - 41
Healthcare Design - September 2020 - Products Potlight Building Products
Healthcare Design - September 2020 - 43
Healthcare Design - September 2020 - 44
Healthcare Design - September 2020 - 45
Healthcare Design - September 2020 - 46
Healthcare Design - September 2020 - The Center
Healthcare Design - September 2020 - 48
Healthcare Design - September 2020 - Cover3
Healthcare Design - September 2020 - Cover4
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