Healthcare Design - September 2020 - 40

In Focus

2/6

needs to reinforce healthy interactions and safety measures. However,
considerations for long-term signage
require more thought for design, development, and implementation.
For example, branded graphics can
clearly identify permanent safety and
infection control solutions such as
handwashing stations, voice-activated elevators, and covered and heated
outdoor areas to wait for appointment
times. Facilities can also invest in
technology for appointment processing and wayfinding to decrease time
spent indoors during visits and reduce exposure to airborne and surface
pathogens while waiting for appointments or traveling through tight corridors and waiting rooms.
Creating a unique branded identity
for COVID-19 protection initiatives
can provide quick recognition for the
user in need of guidance, information,
and reassurance while orienting to a
specific building environment. Designing a unique program of graphics that differs but complements a facility's standard designs will add recognition to a campaign. For example,
using a contrasting color, font, and images will make safety information
"jump out" to patients and visitors. A tone that's proactive, friendly, and
engaging has the potential for building trust in management preparedness; creating an emotional connection with the campaign; and even
making safety "cool," which increases the chances of adoption.
To implement these responses, an experience-based design process is
beneficial, looking at all typical key points for a person's journey, including before they leave home and their interactions at the healthcare facility. Pre-visit orientation is an important part of the arrival sequence,
so visitors understand the rules of engagement with the facility before
they arrive, which can help reduce stress. Facilities can use email, a
proprietary app, or text messaging to inform patients where they need
to park, what entrance to use, what protocols are in place, and what to
expect once they're in the facility. Hospitals and health systems should
understand the barriers and challenges of all users, including patients,
clinicians, and facility teams. Analyzing their experiences via a journey
map will reveal important nuances in the process and path as they try to
reach their destination, identifying the various needs of each group.
Upon arriving on the grounds, clearly marked parking areas and entrances can help with social distancing and overcrowding of major entry points.
As a first line of defense, consider clearly identified screening areas outside
the facility, which can offer automated temperature checks, smell tests,
and visual tests or an in-person greeter to conduct tests and give social distancing and hygiene reminders. Amenities such as masks, hand sanitizer
stands, paper towels, a trash can, and a written reminder of the facility's
rules should be available at the screening area. When experiencing high
volumes of patients and visitors, proper queuing standards can be execut-

40

SEPTEMBER 2020

Signage about safety
protocols, floor graphics
indicating traffic flow,
and hygienic amenities like hand wipe and
sanitizer stations located
near elevators and stairs
can help remind users to
follow new behavioral
guidelines.

HCDMAGAZINE.COM

ed with stanchions that offer six-foot separation
and prevent crowding at the door.
Moving inside the facility, healthcare organizations should consider offering hygienic amenities for the most frequented touchpoints,
such as doors and door handles, in addition to
branded signage and wayfinding outlining new
safety protocols. Arm door pulls, kick plates,
and foot toe pulls are some of the temporary or
permanent solutions available. Wherever possible, doors should be split and marked as "in"
and "out" with signage or universally understood icons to avoid cross-circulation.
Simple communications like banners or signs
throughout the facility can remind users to follow the "rules of engagement" and behavioral
guidelines. These guidelines should be posted in
strategic, high-traffic areas like elevator lobbies
or waiting rooms with information targeted to
different audiences-keeping messaging simpler for pediatric areas or displayed in larger
fonts for geriatric spaces.
Because of their confined nature, three areas-
restrooms, elevators, and stairs-require the
greatest communication about hygiene, reduced
occupancy, and flow patterns. For example, restrooms need a maximum occupancy tracking
system-perhaps with elbow-pushed buttons
that occupants use when entering/exiting-to

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Healthcare Design - September 2020

Table of Contents for the Digital Edition of Healthcare Design - September 2020

Healthcare Design - September 2020
Show Talk
Photo Tour
Editorial
Connecting Point
First Look
The Hcd 10
Way Finding Signaling a Safe Return
Products Potlight Building Products
The Center
Healthcare Design - September 2020 - Intro
Healthcare Design - September 2020 - Healthcare Design - September 2020
Healthcare Design - September 2020 - Cover2
Healthcare Design - September 2020 - 1
Healthcare Design - September 2020 - 2
Healthcare Design - September 2020 - 3
Healthcare Design - September 2020 - 4
Healthcare Design - September 2020 - 5
Healthcare Design - September 2020 - 6
Healthcare Design - September 2020 - 7
Healthcare Design - September 2020 - Show Talk
Healthcare Design - September 2020 - 9
Healthcare Design - September 2020 - Photo Tour
Healthcare Design - September 2020 - Editorial
Healthcare Design - September 2020 - 12
Healthcare Design - September 2020 - 13
Healthcare Design - September 2020 - 14
Healthcare Design - September 2020 - Connecting Point
Healthcare Design - September 2020 - 16
Healthcare Design - September 2020 - 17
Healthcare Design - September 2020 - 18
Healthcare Design - September 2020 - 19
Healthcare Design - September 2020 - First Look
Healthcare Design - September 2020 - 21
Healthcare Design - September 2020 - The Hcd 10
Healthcare Design - September 2020 - 23
Healthcare Design - September 2020 - 24
Healthcare Design - September 2020 - 25
Healthcare Design - September 2020 - 26
Healthcare Design - September 2020 - 27
Healthcare Design - September 2020 - 28
Healthcare Design - September 2020 - 29
Healthcare Design - September 2020 - 30
Healthcare Design - September 2020 - 31
Healthcare Design - September 2020 - 32
Healthcare Design - September 2020 - 33
Healthcare Design - September 2020 - 34
Healthcare Design - September 2020 - 35
Healthcare Design - September 2020 - 36
Healthcare Design - September 2020 - 37
Healthcare Design - September 2020 - 38
Healthcare Design - September 2020 - Way Finding Signaling a Safe Return
Healthcare Design - September 2020 - 40
Healthcare Design - September 2020 - 41
Healthcare Design - September 2020 - Products Potlight Building Products
Healthcare Design - September 2020 - 43
Healthcare Design - September 2020 - 44
Healthcare Design - September 2020 - 45
Healthcare Design - September 2020 - 46
Healthcare Design - September 2020 - The Center
Healthcare Design - September 2020 - 48
Healthcare Design - September 2020 - Cover3
Healthcare Design - September 2020 - Cover4
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