leader in cancer care treatment, Memorial Sloan Kettering (MSK) set out to build its new outpatient facility in a manner that could serve as a model for cancer care in the 21st century. Recognizing design and technology as central to achieving that goal, MSK tapped ICrave (New York) to lead the experience design strategy at The David H. Koch Center for Cancer Care in Manhattan, having previously collaborated on MSK's Josie Robertson Surgery Center in New York. Together, the organizations embarked on a mission to reinvent how people experience cancer treatment within the 750,000-square-foot, 25-floor project completed in January 2020. The team started by examining experience at every turn and the myriad ways in which a patient-as well as their families and caregivers and medical teams-could have a better, more productive experience. That was all the more important due to the sheer volume of time patients and members of their support networks will spend at the facility, inspiring the team to design a project that helps all building users put that time to better use. Here are the four ways that was delivered at The David H. Koch Center for Cancer Care, ideas that might inform other healthcare environments. S A LONGSTANDING MARCH 2021 23