Equipment & Technology Catalog 2015-2016 - 16

RACINE DENTAL GROUP

Multispecialty Practice
Builds New Ofﬁce for
Superior Patient Experience
Racine Dental Group
GROUP PRACTICE

Racine, WI
The sheer size of Racine Dental Group is likely what visitors
will notice first when they pull up to the sprawling
58,000-square-foot building. This modern office, set on five
acres in the growing west side of Racine, Wisconsin, has three
floors and offers care from dentists in nearly every specialty.
The patient care is state of the art, but thanks to advanced
equipment and the vast experience shared between its
19 doctors, it's also quite efficient, with every part of the
large practice integrated so a patient can move seamlessly
between doctors.
The patient experience is what drove this group of dentists to
consider building a new structure. Racine Dental Group was
founded in 1969 with five dentists, but in the decades that
followed, it continued to grow dramatically and added doctors
and services, so additions were added to the original building.
"There was generally a poor patient flow through the building,
with tight quarters for doctors and patients alike," explained
Dr. Thomas Scherrer, president of Racine Dental Group. "We
had limited parking and increasingly difficult access to the
building. We also encountered problems implementing newer
technologies due to lack of planning in the previous additions."
After Henry Schein's Field Sales Consultant Jeff Tracy
conducted a practice analysis that showed how a new office
would have a positive return on investment, the group decided
to move forward.
"Henry Schein was the obvious choice as our current product
supplier, the resellers of much of the desired equipment we were
interested in, and they were local with a long history of great
service," said Dr. Scherrer.

The soaring atrium is open and bright, characterized by it's rich woodwork, walls
of windows, and stacked stone walls. Patients are welcomed in this reception
area by concierges who guide them to their doctor's office.

An executive committee-consisting of four doctors and led by
project managers Dr. Derf Simes and Dr. Allison Emery-oversaw
the build and kept everything on track.
Glass, Iron, Wood and Brick Elements
The Racine Dental Group building itself is spectacular. The
contemporary architecture has the lines of a prairie-style
building and the inviting warmth typical of that style. Patients
are greeted by a covered entrance and enter into a magnificent
reception atrium that soars 30 feet into the air. The walls on
the left and the right are glass, from bottom to top, where they
meet the richly stained wood-beamed ceilings lined with
abundant canned lighting fixtures. The rustic natural-textured
floor tiles, earth tones, and the simple lines of the burnt orange,
tan, and black furniture are casually elegant.
A stately check-in desk, which sits in the center of the room, is
flanked by a stacked brick wall and a faux ceiling suspended by
heavy cables. Concierge greeters welcome Racine Dental Group
patients and either escort them directly to their doctor's office
or introduce them to a new patient coordinator who gathers
history and other information before leading them to their
appointment.
Even though the practice is massive, it does not feel cold or
impersonal because of a smart design that breaks the space into
five smaller treatment pods or suites.
"With the layout of the pods, patients get a more personal
feel in the practice," explained Dan Kroeger, Henry Schein's
Equipment Sales Specialist. "The overall 'big' clinic feeling went
away, even though there are 82 treatment rooms in the facility."
There are a total of three general dentistry pods spread among
two floors, a pediatric department, and a specialty department.
Administrative offices are on the bottom floor along with the
onsite lab.
Each general dentistry pod has three dentists and a total of
15 chairs; each room features the Pelton & Crane Spirit line of
chairs and Helios 3000 LED lights. Some of the doctors were
apprehensive about purchasing the new lights versus reusing
the existing ones, but now, said Mr. Tracy, their skepticism has
been replaced with satisfaction in how well they illuminate,
feature a "No Cure" mode, and remain cool to the touch. The
dental chairs, too, have proven to be more comfortable not only
for patients, but also for the doctors and staff, because they are
more ergonomical.

Left to right, Front row: Dr. Thomas Scherrer; Dr. Allison Emery; Dr. Derf Simes;
Second row: Dr. Brian Waldau; Dr. Earl Newton;Dr. Paul Elcano; Third row:
Dr. Scott Munro; Dr. Jay Oksiuta; Paty Vega, Regional Manager; Back row: Jeff
Winter, Equipment Service Technician; Dan Kroeger, Equipment Sales Specialist;
Bob Ross, Certified Integration Technician; Jeff Tracy, Field Sales Consultant

Each pod also has its own dedicated U-shaped sterilization
area just steps away, equipped with the best in technology.
The VistaPure water treatment system ensures the most
high-quality, pure water is accessible for the sterilization
process as well as throughout the practice.

Contact your local Henry Schein Sales Consultant or Equipment Specialist for more details. 1-800-645-6594 prompt #1

Equipment & Technology Catalog 2015-2016

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