Equipment & Technology Buyers' Guide - Vol. 1, 2021 - 10

Success Story: Four Key Elements That Propelled New Practice
Driven to reimagine the dental visit, from one fraught with anxiety to
anticipation, Dr. Haranchal Bains, DMD, decided the best practice is one that
she designs and creates herself.
For Dr. Bains, the most important elements in a dental practice are the
equipment, office design and space, to ensure patient comfort and care, and
an efficient workflow. For three years, Dr. Bains explored numerous options
for her new practice, with many of them falling short of her ideal practice
space. Fate would align and provide Dr. Bains the perfect location for her new
practice, located just minutes from her home in Medford, Massachusetts.

" Most designers focus solely on making a space look lovely, " adds Mr. Lasser.
" Aesthetics are important, but we start by looking at what's best in terms of
workflow, and avoiding bottlenecks. We put thought behind overall production,
efficiency, aesthetics and comfort. "
Henry Schein's Integrated Design Studio was brought in by Mr. Lasser and
worked with Dr. Bains to design her ideal practice. They put the finishing
touches on setting up two of five operatories and a hygiene room.
Additionally, they installed the necessary electrical wiring within the walls so
that she could add more operatories with future growth.
" Basically, we built a foundation for later, " explains Mr. Lasser. " When we
build out any practice, we explain to clients that they don't have to outfit
everything right away. We understood the doctor's goals and budget and
planned accordingly. "
Well Equipped
A grand opening for Element Dental was held in late February 2020, one
month before the city went on lockdown due to the COVID-19 pandemic.

Element Dental, Medford, Massachusetts

As the concrete was being poured for the new foundation of the practice,
Dr. Bains kept the momentum going as she began researching the latest
dental patient care solutions to integrate. This research led her to attending
the 2018 Yankee Dental Conference. There, she and her husband spoke with
Henry Schein Equipment Sales Specialist Scott Lasser, who attentively listened
to Dr. Bains' ideas and goals. As an expectant new mother, with a new practice
under construction, Mr. Lasser understood her requirements with regards to
quality, care, and budget.
Getting to Know All About You
Mr. Lasser asked Dr. Bains about her short- and long-term vision for the
practice, the types of patients she planned on treating, and her design and
style choices. " Scott was amazing from day one, " exclaims Dr. Bains. " There
are so many brands and choices on the market, it gets very confusing.
He understood right away what I wanted in my practice and helped with
everything, by planning for now and the future. "
Mr. Lasser showed Dr. Bains premium brands such as Midmark and A-dec,
both which possess technology platforms that will allow her to expand into
state-of-the-art devices with a clean space. " It's important to understand what
the doctor wants to portray in terms of the dentistry she practices and as
well as how she works, " explains Mr. Lasser. " From there, we can narrow down
equipment options and get the right Henry Schein team members on board to
help in the planning. "

The grand opening, attended by Medford's mayor as well as many residents
and peers, showcased a modern, spacious, state-of-the-art office with clean
lines and crisp colors. Some of the specialized equipment and furnishings
included:
* Midmark UltraTrim® chair packages
* A-dec Inspire® sterilization center
* Midmark® Ritter M11 Steam Sterilizer
* A-dec cabinetry
* Dentsply Sirona CBCT
It's All Elementary
For the first month of being open, Element Dental was thriving. However,
due to the onset of the pandemic, the new practice had to close their doors.
Element Dental re-opened on June 8, 2020, where the dental team was busier
than ever treating their patients. Patients were eager to share their positive
experiences online, leaving nearly as many complimentary reviews as there
are patients.
" We wanted to provide patient comfort and a seamless workflow, using
the best equipment for care and safety, " says Dr. Bain. " Scott and the
Henry Schein team were a one-stop shop. I am so impressed, because they
think of everything. I'm glad I went to the experts. It's all they do and they
do it exceptionally well. "

Designed for Success
Located just outside of Boston, Dr. Bains' new practice, appropriately called
Element Dental, serves a diverse population of students, young professionals,
and families. Dr. Bains and her team focus on preventive dentistry, family
dentistry, as well as cosmetic dentistry, using modern technology and
advanced techniques such as, 3D digital imaging and implantology, Botox®
and dermal fillers, and more.
Mr. Lasser is especially attuned to how his clients work, in terms of bending,
sitting, and posture. According to him, " there are more musculoskeletal
injuries in dentistry than in sports. The right equipment can help doctors avoid
back and nerve problems. "

10

Dr. Bains celebrates her Grand Opening with family, friends, and her Henry Schein team.

www.henryscheindental.com/equipment
http://www.henryscheindental.com/equipment
Equipment & Technology Buyers' Guide - Vol. 1, 2021

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