Sidekick - Volume 1, 2020 - 47
Emerson Dental's Second Office Creates
More Capacity For Growing Practice
Emerson Dental-Bedford, Massachusetts
GREGORY WU, DMD
Creating a high-end, memorable experience that patients
would talk about long afterwards was one of the visions that
Dr. Gregory Wu had for his expansion of Emerson Dental. He
brainstormed several ideas (one of which included replicating the
Death Star of Star Wars movie fame), and when the project was
completed, he was practicing in a gorgeous, cutting-edge space.
What he didn't foresee when building his new office was that a
pandemic would hit the country as forcefully as a strike from Darth
Vader, interrupting the momentum he was building in the office.
Emerson Dental's History
While the multispecialist Emerson Dental currently employs seven
dentists, eight dental assistants, and seven dental hygienists, the
practice opened 19 years ago with a single dentist, Dr. Alavaro Maya,
one dental assistant, and an office manager. What happened in
between is a story of consistent growth and adaptability to evolving
patient expectations.
Located in Westford, Massachusetts, the fledgling practice focused
on providing high-quality care, state-of-the-art equipment, and a
comfortable environment. This formula attracted an average of 44
new patients each month in its beginning years. Dr. Wu joined the
practice in 2007 and later purchased it from Dr. Maya in 2010. The
practice continued its growth, adding a periodontist, endodontist,
and pediatric dentist. Things became crowded, and the space
no longer tracked with the practice's commitment to offering a
welcoming and comfortable environment.
The solution at that time was relatively uncomplicated: in 2015, the
practice moved across the hall to a larger suite, this one equipped
with eight chairs. In their new location, Emerson Dental was able to
add another associate dentist. The suite was furnished with state-ofthe-art equipment, including an A-dec sterilization unit and Dentsply
Sirona products. Dr. Wu fully expected to comfortably remain in the
upgraded Westford office for a long time, but with continued steady
growth, the practice outgrew its space in less than three years. Now
Dr. Wu had a decision to make-should he move the practice again
or add a second location?
Dental Business Institute Guides Doctor's Decision on How to
Best Grow
Henry Schein Equipment Sales Specialist Scott Lasser had known
Dr. Wu for several years. Because of the personal trust they had
built, Dr. Wu followed an important piece of advice that Mr. Lasser
offered-attending Henry Schein's Dental Business Institute. The
Dental Business Institute offers courses that help dental practitioners
Sidekick | Vol. 1 2020 | 47
Sidekick - Volume 1, 2020
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Sidekick - Volume 1, 2020 - Contents
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