Sidekick - Volume 1, 2020 - 52

aquariums that have interactive backgrounds that can be changed
to create a whole new aesthetic for the tank.
The entire space exists in harmony with the fish tanks, designed to
surround patients in a soothing ocean vibe. The floor, in cool tones
of teal and soft grey, anchor the tall ceilings, and carefully selected
lighting imitates the feeling of the sea on a bright summer day.
The same color palette of teal and white is used in the cabinetry.
These details all support the focal point of each themed treatment
room-the fish tanks are filled with puffer fish and triggerfish, called
humuhumunukunukuapua'as, Hawaii's state fish.
Limited-edition nautical artwork graces the office's walls alongside
treasured pieces collected by Dr. Wu and his wife from travels
to the Greek Isles of Mykonos and Santorini. Several Disneycommissioned pieces and Dr. Seuss artwork also dot the walls
throughout the practice.
Patients are dazzled when they walk into Emerson Dental's Bedford
office, which gives the doctor immense satisfaction. "When I see
their eyes and the look on their faces, I know that I've accomplished
what I set out to do, which is to exceed their expectations."
Dr. Wu credits Henry Schein for helping him achieve his goals.
"Henry Schein's motto is 'Rely on us.' Everybody I came into contact
with, I could rely on," Dr. Wu said. "They took the time to get to know
me and what my vision and values were...they know their market.
They know their customer."
Shutdown Allowed for Adoption of New Technologies
The Bedford office opened in October 2019, but assistance from
Henry Schein continues, particularly in this challenging time when
everything is reconsidered and technology is valued for both its
outcomes and for the extra measures of safety it provides against
contamination. Dr. Wu praised the technicians who have worked to
ensure everything is working seamlessly.
"Any time we needed anything they were quick to respond, especially in
the first two weeks of opening, as there are bound to be some things to
fine-tune."
The practice is off to a robust start in its first year, but the doctor said
COVID definitely took some of the wind out of its sails. In early June, the
state moved into Phase 2 in its coronavirus reopening, and later that
month, Dr. Wu began accepting patients again for elective procedures.
He remains positive but pragmatic about what to expect from the rest
of 2020, noting that it's difficult to project the future of the virus and its
impact on patient care. Dr. Wu said the pausing of services had a silver
lining though - it gave the team time to incorporate new things into their
office operations and build even stronger relationships with one another.
"We used this slowdown as an opportunity to implement new systems
and technology that we were afraid to do when we were very busy,"
confirmed Dr. Wu. "This has been a great time for us to team build via
weekly Zoom calls."
Looking forward, the energetic, upbeat doctor notes that COVID has
also shifted his mindset too, reinforcing his belief in the mission:
The greatest wealth is our health.
"I intend to promote that, not just for 2020, but for the rest of my
lifetime, as COVID-19 has taught us what is truly important." o
52 | Sidekick | Vol. 1 2020

Every detail and piece of technology conveys the sophisticated dentistry
that Dr. Wu provides, from the ultracontemporary design of the office and
operatory configurations to the state-of-the-art equipment that allows
patients to receive restorations same-day.

Sidekick - Volume 1, 2020

Table of Contents for the Digital Edition of Sidekick - Volume 1, 2020