The Nautilus in dock at Mysterious Island. The Nautilus and Gift Shop at the Mysterious Island attraction. Photos by Diana Vick. The Immersive Product Just as the term design can be employed as a noun or a verb, immersive design can correspondingly identify a product or a process. Within the framework of 5D product and process are equal players. An essential characteristic of immersive design as a product is its impact on both actors and observers. In the first case, immersion is for the benefit of the actor in the environment. Here the term actor means performer as well as simply one who takes action. By taking action within an immersive environment, be it virtual or physical, actors are able to alter their experiences as well as the experiences of other occupants. Whether the space is truly interactive or only has the illusion of interaction, the experience of the body in that space is affected. Michael Devine is one theatre mind who has extensive experience in immersive design. A veteran of close to 300 theatre productions Mr. Devine's most widely recognizable work has been in the realm of themed entertainment, where the immersive dynamic is clearly in play. He was one of many designers to contribute to the Tokyo DisneySea Theme Park, taking the leading role in w i n t e r 2011 theatre design & technology 53