Insights - July/August 2018 - 20

TECHNOLOGY
enhancements make it easier to do immediate comparisons and
evaluate the best routing options, and facilitate conversion from
OTR to intermodal by simplifying the process of comparing the
routing options.

Additional Opportunities
Technology will further aid intermodal by creating additional
opportunities to enhance capacity in a freight market that also is
being driven by a strong economy and regulatory changes such
as the electronic logging device mandate, Ricciardi added.
Dennis Lane, vice president at Trinium Technologies, also
stressed the importance of connectivity beyond just a flow of
information to enhance opportunities to add capacity.
"There is a mindset issue," he said. "Enhancing capacity is
not just adopting technology. You have to get the stakeholders to
integrate their technology. Enhancing capacity is also about being
able to [interface] and operate with other companies."
The ability to apply technology in an operational context
is especially important today for drayage carriers that are
experiencing growing demand and a shrinking pool of drivers
across the industry.
"The pressure is on to get more turns out of their drivers.
From a technological standpoint, dray companies would like to
become more efficient," Lane said. "Unfortunately, they are reliant
on turn times in the port world. More connectivity between the
rails, marine terminals and drayage would improve turn times and
capacity."

He cited efforts such as work
being done by the Harbor Trucking
Association with marine terminals
as a positive example of connectivity
improvement.
Mike Albert, CEO of DrayNow, told
Intermodal Insights that a real-time
booking system advances intermodal
[efficiency] by providing the ability to
book an entire move in a matter of
seconds, while other systems may
Albert
just confirm the availability of a piece of
equipment.
Faster, more efficient technology can make intermodal more
appealing and standardize the process, eliminating manual
processes.
"Traditional load matching is passive in that brokers post
freight and wait for carrier interaction via a phone call or email,"
he said. "Technology greatly changes the landscape and the
velocity of this interaction, and seamlessly allows brokers and
carriers to interact on a real-time basis."
Albert also said that intermodal capacity is enhanced by
making the booking process easier, particularly for younger
drivers who are accustomed to technology and mobile
communications.
Jason Hilsenbeck, owner of LoadMatch, underscored the
importance of making sure that technology, such as forecasting
tools, is flexible and can be adjusted quickly. That need for

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Table of Contents for the Digital Edition of Insights - July/August 2018
