Initiatives Communication. 2022 saw several milestone achievements for IBAO communications-the launch of a new online edition of The Ontario Broker magazine, record-breaking readership of our weekly newsletter, increased engagement and audience size on IBAO's social channels and our biggest #OntarioBrokers campaign to date. 39% Growth in active readers for the IBAO Update Newsletter Social Media 21% Increase in impressions on all social channels LinkedIn 12,019 Twitter 4,780 Total Followers 18 57% 1,767 8% 13% 22% Facebook 2,700 10% Increase in followers on all social channels Instagram 18% Increase in traffic growth to ibao.org IBAO ANNUAL REPORT 2022http://www.ibao.org