Annual Report 2022 - 20

Initiatives
Communication.
Ontario Brokers Campaign
Our 2022 #OntarioBrokers was our largest investment in a consumer awareness campaign. We
commissioned three new commercials that used humour and visual interest to capture viewer
attention. With a mixture of online banner ads, an organic social campaign and the commercials
running on connected TV-content streaming through apps or Smart TVs-we leveraged that
investment into placing Ontario Brokers front-of-mind for hundreds of thousands of Ontarians.
Increased Traffic during our campaign
period by OntarioBrokers.ca users
381%
592,000+
Views for top performing video,
exceeding our goal by 16 times
108%
Increased conversions during our campaign period,
postal code submissions on OntarioBrokers.ca
1.7M+
Post engagements for our
Facebook/Instagram campaign
3.3M+
People in Ontario reached for our
Facebook/Instagram campaign
20
IBAO ANNUAL REPORT
2022

http://www.OntarioBrokers.ca http://www.OntarioBrokers.ca

Annual Report 2022

Table of Contents for the Digital Edition of Annual Report 2022