The Ontario Broker - June 2018 - 33

IBAC's Hill Day is always well-received, because parliamentarians
appreciate meeting with brokers who are also small business leaders and
getting perspective on local issues that affect their constituents. Meeting
in Ottawa is just one touchpoint - our message is even more effective
when it's reinforced through ongoing communication between brokers
and their MPs in their communities.
This year, our advocacy was supported by an expanded communications
plan that included street posters and bus shelter ads where broker
delegates had fun taking pictures and tweeting about their experience in
Ottawa. We had ads on new digital screens in the Ottawa airport, radio
spots, and an op-ed in the Hill Times. It's safe to say that IBAC's presence
did not go unnoticed in the political ecosystem.
This national advocacy day would not be possible without the
commitment of every member association, staff, and all the volunteers
who took time from their busy schedules to participate in this important
effort. Thank you to everyone involved for making the day a huge success.
And a special shout-out to the young brokers whose enthusiasm and fresh
ideas invigorate our industry and give us great hope for the future.

WWW.IBAO.ORG

33

JUNE 2018


http://WWW.IBAO.ORG

Table of Contents for the Digital Edition of The Ontario Broker - June 2018

In This Issue
The Ontario Broker - June 2018 - Cover1
The Ontario Broker - June 2018 - Cover2
The Ontario Broker - June 2018 - 3
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The Ontario Broker - June 2018 - In This Issue
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The Ontario Broker - June 2018 - Cover3
The Ontario Broker - June 2018 - Cover4
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