The Ontario Broker - April 2019 - 30

Ontario Brokers

GIVEN NUMBERS AND
TRENDS, IT'S BECOME
CRITICAL TO REFOCUS
ON MILLENNIALS
AND HIGHLIGHT HOW
INSURANCE BROKERS
HELP PROTECT THEIR
MOST IMPORTANT
ASSETS AND BIGGEST
LIABILITIES

CAMPAIGN RESULTS

CAMPAIGN IMPRESSIONS

2.7M

NEW WEBSITE USERS

WEBSITE VISITS

9.3K 13.6K

We're encouraged that members are sharing these videos
with their own networks, helping us spread awareness
and contributing their voice to the campaign.
We're leveraging social media, airing teaser content to grab
people's attention and drive engagement among users.
We've created complementary posts to explain quick
facts and demonstrate how brokers help consumers with
insurance products and service. Content is also hosted on
our largest platform, OntarioBrokers.ca-now a refreshed
website that connects the public to insurance brokers
across the province.

FOLLOW US @OntarioBrokers

#OntarioBrokers #WeTheExperts

At the tail end of a six-week campaign, over two million
people have engaged. Website traffic has increased
substantially, currently 10,000 active users compared
to approximately 300 during the same time period
last year. Engagement has increased across all social
channels, with Facebook the most active-nearly half
the campaign's impressions come from this channel, with
almost 100,000 video views and 2,000 interactions.
While the campaign brings brokers to the forefront and
will continue to do so as we evolve tactics and expand
strategy, getting our wider membership to engage is the
next step. We encourage you to use #OntarioBrokers
and #WeTheExperts to connect your success stories,
consumer tips and community involvement to further
extend our reach and bring this campaign's messaging to
life. By sharing the real stories of being a broker, helping
consumers within your communities and displaying
the culture you've created within your brokerage, you're
helping demonstrate the real value brokers provide.

APRIL 2019

30

WWW.IBAO.ORG


http://ontariobrokers.ca https://www.youtube.com/channel/UC1kj1xNJef_5XQtjtjZGiuQ/ https://twitter.com/ontariobrokers https://www.instagram.com/ontariobrokers/ https://www.facebook.com/ontariobrokers http://WWW.IBAO.ORG

The Ontario Broker - April 2019

Table of Contents for the Digital Edition of The Ontario Broker - April 2019

In This Issue
The Ontario Broker - April 2019 - Cover1
The Ontario Broker - April 2019 - Cover2
The Ontario Broker - April 2019 - 3
The Ontario Broker - April 2019 - In This Issue
The Ontario Broker - April 2019 - 5
The Ontario Broker - April 2019 - 6
The Ontario Broker - April 2019 - 7
The Ontario Broker - April 2019 - 8
The Ontario Broker - April 2019 - 9
The Ontario Broker - April 2019 - 10
The Ontario Broker - April 2019 - 11
The Ontario Broker - April 2019 - 12
The Ontario Broker - April 2019 - 13
The Ontario Broker - April 2019 - 14
The Ontario Broker - April 2019 - 15
The Ontario Broker - April 2019 - 16
The Ontario Broker - April 2019 - 17
The Ontario Broker - April 2019 - 18
The Ontario Broker - April 2019 - 19
The Ontario Broker - April 2019 - 20
The Ontario Broker - April 2019 - 21
The Ontario Broker - April 2019 - 22
The Ontario Broker - April 2019 - 23
The Ontario Broker - April 2019 - 24
The Ontario Broker - April 2019 - 25
The Ontario Broker - April 2019 - 26
The Ontario Broker - April 2019 - 27
The Ontario Broker - April 2019 - 28
The Ontario Broker - April 2019 - 29
The Ontario Broker - April 2019 - 30
The Ontario Broker - April 2019 - 31
The Ontario Broker - April 2019 - 32
The Ontario Broker - April 2019 - 33
The Ontario Broker - April 2019 - 34
The Ontario Broker - April 2019 - 35
The Ontario Broker - April 2019 - 36
The Ontario Broker - April 2019 - 37
The Ontario Broker - April 2019 - 38
The Ontario Broker - April 2019 - 39
The Ontario Broker - April 2019 - 40
The Ontario Broker - April 2019 - 41
The Ontario Broker - April 2019 - 42
The Ontario Broker - April 2019 - 43
The Ontario Broker - April 2019 - 44
The Ontario Broker - April 2019 - 45
The Ontario Broker - April 2019 - 46
The Ontario Broker - April 2019 - 47
The Ontario Broker - April 2019 - 48
The Ontario Broker - April 2019 - 49
The Ontario Broker - April 2019 - 50
The Ontario Broker - April 2019 - 51
The Ontario Broker - April 2019 - Cover4
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