TOTAL DIRECT WRITTEN PREMIUMS IN ONTARIO, AGENCY & DIRECT VS. BROKERED (CUSTOM REPORT PROVIDED BY MSA RESEARCH INC. IN APRIL 2019) BROKERED AGENCY & DIRECT 62.77 62.07 63.24 37.23 37.93 36.76 2015 2016 2017 62.88 37.18 2. IN ONTARIO, BROKERS CONTINUE TO HOLD THE LINE ON MARKET SHARE The IBAO commissions a custom report from MSA Research Inc. every quarter, tracking the direct written premiums reported in Ontario from brokered insurers versus agency and direct insurers. We have carefully audited the insurers that appear in each data pool - ensuring to the best of our ability that multi channel insurers data is separated and placed in the appropriate category. It is important to note that these reports are still an estimate, as financial reporting by distribution channel can be grey at times. 2018 NUMBER OF LICENSED BROKERS PER BROKERAGE 100+ 3. THE MAJORITY OF ONTARIO BROKERAGES ARE STILL SMALL BUSINESSES 3% 35-100 11% 1-5 35% 16-35 16% Industry Canada defines a small business as one which has less than 100 employees. This chart displays the IBAO perspective on the circumstances and settings of brokerage size in Ontario today. Taking into account that brokerages employ non-licensed employees in addition to licensed, we still estimate that 95% of brokerages in Ontario are small businesses. I hope that if Marie Kondo read this, she'd say to me, "you've reached the nirvana of membership analytics." 11-15 12% 6-10 23% WWW.IBAO.ORG 37 JUNE 2019http://WWW.IBAO.ORG