THE TREATMENT & USE OF CONSUMER DATA -SO WHAT? BY COLIN SIMPSON, IBAO CEO A s we've all seen in the market over the last few years, consumer expectations are changing. The insurance industry here in Canada, specifically in Ontario, is very competitive which is good for consumers and good for brokers. With competition comes more choice, including price. It's been said on many occasions that the greatest threat to our current business model is not from disruption from within our industry but from outside it-the FinTechs, Googles and Amazons of this world. So why the sudden focus on consumer data, and why do we need to look for an industry solution? OCTOBER 2019 14 WWW.IBAO.ORGhttp://WWW.IBAO.ORG