The Ontario Broker - Volume 20, Issue 1 - 49
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2020
Marketing
Camp
IB AO.ORG
49
Bringing CAA Insurance Brokers
and industry-leading marketing
experts together.
Learn more at:
caabrokermarketingacademy.ca
Apply today for one of 15 coveted spots!
Application deadline is March 27, 2020.
Presenting Partners:
Marketing Minute
W
With Brent Closs, AVP Marketing, CAA Club Group
hen we work
serious or fun, buttoned-down or
with companies
casual, imaginative or practical?
on their brand
proposition,
Defining your brand personality
we always start by defining their
should be the foundation of your
personality. Why? Because people
marketing efforts. It's a simple way to
speak about companies in the same
guide how you communicate-from
way they describe people... using
your web and social properties to your
personality traits.
sales material and how you answer the
phone and write emails.
So if you can describe a person, you
can describe your brand from the
Unsurprisingly, describing your
customer's point-of-view.
brand in human terms will make
your organization more human,
Pick 3-4 traits that differentiate
more authentic-a critical need in a
you. Do you want to be regarded as
service-based business.
Volume 20 | Issue 1
http://www.caabrokermarketingacademy.ca
http://www.IBAO.ORG
The Ontario Broker - Volume 20, Issue 1
Table of Contents for the Digital Edition of The Ontario Broker - Volume 20, Issue 1
In This Issue
The Ontario Broker - Volume 20, Issue 1 - Cover1
The Ontario Broker - Volume 20, Issue 1 - Cover2
The Ontario Broker - Volume 20, Issue 1 - In This Issue
The Ontario Broker - Volume 20, Issue 1 - 4
The Ontario Broker - Volume 20, Issue 1 - 5
The Ontario Broker - Volume 20, Issue 1 - 6
The Ontario Broker - Volume 20, Issue 1 - 7
The Ontario Broker - Volume 20, Issue 1 - 8
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The Ontario Broker - Volume 20, Issue 1 - 48
The Ontario Broker - Volume 20, Issue 1 - 49
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The Ontario Broker - Volume 20, Issue 1 - 62
The Ontario Broker - Volume 20, Issue 1 - Cover3
The Ontario Broker - Volume 20, Issue 1 - Cover4
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