The Ontario Broker - Volume 21, Issue 5 - 22

VIRTUALLY INCLUSIVE
W
Norah Black-VP, Marketing & Communications, IBAO
" In this way, going
virtual has made our
events much more
inclusive, bringing
brokers together
quite literally from
across the province. "
e've always advertised Convention as an
opportunity to bring brokers together from
across the province. It's true the event's
always done that. But the moment we went
virtual, a few things were very apparent.
Our in-person Conventions were predominantly attended by
Principal Brokers and Brokerage Management. We tended to
see the same faces year-to-year, the event acting as a reunion
of sorts for a core crowd of brokers. And those faces tended
to be predominantly white, and predominantly male.
Over the course of the pandemic, we've hosted four largescale
virtual events-two Conventions (!), a Spring Summit
and our Young Brokers Conference. The feedback's been
overwhelmingly positive, but with a footnote, always, that
virtual " just isn't the same " as in-person. I agree it's hard to
replicate the energy of a large crowd of people, especially
when you layer a reunion vibe with familiar faces.
But these virtual events have opened new possibilities for
brokers from all pockets of the province, of varied experience
levels and from different demographics. In this way, going
virtual has made our events much more inclusive, bringing
brokers together quite literally from across the province.
Consider an entry level broker from a remote community who
might not get the opportunity to attend Convention. The cost
of travel and accommodations has typically been prohibitive
to send this demographic to Convention. The farther they're
travelling from, the higher the cost.
This past year and a half we've seen a record number of firsttime
attendees at our events. Potentially because we knew
we had the possibility of a broader demographic and wanted
to capitalize. But more likely because sending employees
to our events should be an easy decision-education hours
provide valuable insight that can directly benefit a brokerage.
And by sending more entry level brokers for the first time,
you're potentially inspiring and empowering an entirely new
cohort of brokers, introducing new ideas and harnessing the
generational diversity of your brokerage.
When we're able to do in-person events again, the pressure's
on to make a virtual experience available for those who can't
attend in-person. By continuing to create more accessible
event experiences, we hope to enable all brokers to benefit
from the education and inspiration they offer.
22
THE ONTARIO BROKER

The Ontario Broker - Volume 21, Issue 5

Table of Contents for the Digital Edition of The Ontario Broker - Volume 21, Issue 5

In This Use
The Ontario Broker - Volume 21, Issue 5 - Cover1
The Ontario Broker - Volume 21, Issue 5 - Cover2
The Ontario Broker - Volume 21, Issue 5 - In This Use
The Ontario Broker - Volume 21, Issue 5 - 4
The Ontario Broker - Volume 21, Issue 5 - 5
The Ontario Broker - Volume 21, Issue 5 - 6
The Ontario Broker - Volume 21, Issue 5 - 7
The Ontario Broker - Volume 21, Issue 5 - 8
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The Ontario Broker - Volume 21, Issue 5 - 70
The Ontario Broker - Volume 21, Issue 5 - Cover3
The Ontario Broker - Volume 21, Issue 5 - Cover4
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