i+D - January/February 2018 - 25
Image: Houzz.com
Retail as a Path to Growth?
Despite the narrative that retail and online shopping are creating
new competitive challenges, they actually can lead to more business
for interior designers, states Hausman and Farooq Kathwari,
chairman, president, and CEO of Ethan Allen Interiors Inc.
Ethan Allen, for one, consistently collaborates with outside
designers-7,000 to date-through its interior design affiliate
[IDA] program. "Ethan Allen is vertically integrated to handle
all the logistics for them," from order processing to customer
support and in-home delivery, Kathwari says. "This leaves
the IDA members completely free to focus on what they love
best: design."
And, Houzz claims its site has been a boon for designers.
"We have incredible stories from designers about how Houzz has
helped them grow their businesses, and has brought them projects
and clients, both locally and from countries in Europe, Asia,
Africa, and more," says Hausman. ["We're] driving the industry
forward by showing consumers the value that our talented
community of interior designers provides to their clients."
BARBARA THAU
is a business journalist specializing in the
retail industry and consumer news and trends.
She currently is a contributing writer for
Forbes.com for which she writes the weekly
column, "Minding The Stores." She has been
cited as a retail expert for media outlets,
including USA Today, National Public Radio,
and CNN Money.
http://www.Houzz.com
http://www.asidinsurance.org
http://www.Forbes.com
http://WWW.TIE-INC.COM
i+D - January/February 2018
Table of Contents for the Digital Edition of i+D - January/February 2018
Contents
i+D - January/February 2018 - Cover1
i+D - January/February 2018 - Cover2
i+D - January/February 2018 - 3
i+D - January/February 2018 - 4
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i+D - January/February 2018 - Contents
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i+D - January/February 2018 - Cover3
i+D - January/February 2018 - Cover4
https://www.nxtbook.com/asid/asid/design_product_guide_2023
https://www.nxtbook.com/emerald/id/20211112
https://www.nxtbook.com/emerald/id/20210910
https://www.nxtbook.com/emerald/id/20210708
https://www.nxtbook.com/nxtbooks/asid/design_product_guide_2021
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https://www.nxtbook.com/nxtbooks/asid/design_product_guide
https://www.nxtbook.com/nxtbooks/id/20200708_french
https://www.nxtbook.com/nxtbooks/id/20200708
https://www.nxtbook.com/nxtbooks/id/20200506_french
https://www.nxtbook.com/nxtbooks/id/20200506
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https://www.nxtbook.com/nxtbooks/id/20190708
https://www.nxtbook.com/nxtbooks/id/20190708_french
https://www.nxtbook.com/nxtbooks/id/20190506
https://www.nxtbook.com/nxtbooks/id/20190506_french
https://www.nxtbook.com/nxtbooks/id/20190304
https://www.nxtbook.com/nxtbooks/id/20190304_french
https://www.nxtbook.com/nxtbooks/id/20190102
https://www.nxtbook.com/nxtbooks/id/20190102_french
https://www.nxtbook.com/nxtbooks/id/20181112
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https://www.nxtbook.com/nxtbooks/id/20180910
https://www.nxtbook.com/nxtbooks/id/20180910_french
https://www.nxtbook.com/nxtbooks/id/20180708
https://www.nxtbook.com/nxtbooks/id/20180708_french
https://www.nxtbook.com/nxtbooks/id/20180506
https://www.nxtbook.com/nxtbooks/id/20180506_french
https://www.nxtbook.com/nxtbooks/id/20180304
https://www.nxtbook.com/nxtbooks/id/20180304_french
https://www.nxtbook.com/nxtbooks/id/20180102_french
https://www.nxtbook.com/nxtbooks/id/20180102
https://www.nxtbookmedia.com