i+D - January/February 2018 - 25

Image: Houzz.com

Retail as a Path to Growth?
Despite the narrative that retail and online shopping are creating
new competitive challenges, they actually can lead to more business
for interior designers, states Hausman and Farooq Kathwari,
chairman, president, and CEO of Ethan Allen Interiors Inc.
Ethan Allen, for one, consistently collaborates with outside
designers-7,000 to date-through its interior design affiliate
[IDA] program. "Ethan Allen is vertically integrated to handle
all the logistics for them," from order processing to customer
support and in-home delivery, Kathwari says. "This leaves
the IDA members completely free to focus on what they love
best: design."
And, Houzz claims its site has been a boon for designers.
"We have incredible stories from designers about how Houzz has
helped them grow their businesses, and has brought them projects
and clients, both locally and from countries in Europe, Asia,
Africa, and more," says Hausman. ["We're] driving the industry
forward by showing consumers the value that our talented
community of interior designers provides to their clients."

BARBARA THAU
is a business journalist specializing in the
retail industry and consumer news and trends.
She currently is a contributing writer for
Forbes.com for which she writes the weekly
column, "Minding The Stores." She has been
cited as a retail expert for media outlets,
including USA Today, National Public Radio,
and CNN Money.


http://www.Houzz.com http://www.asidinsurance.org http://www.Forbes.com http://WWW.TIE-INC.COM

i+D - January/February 2018

Table of Contents for the Digital Edition of i+D - January/February 2018

Contents
i+D - January/February 2018 - Cover1
i+D - January/February 2018 - Cover2
i+D - January/February 2018 - 3
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i+D - January/February 2018 - Contents
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