i+D - May/June 2018 - 43

By Diana Mosher

Day
From a chill living room vibe to
a VIP bird cage on the dance floor,
nightclub-and dayclub-design
has broad appeal

In the heyday of disco, one way to tell you were in a great nightclub was
by the quantity of graffiti on the restroom walls. Not so much anymore.
The new breed of nightclub is meticulously maintained and designed with
a high level of finish and durable materials that will even stand up to the
abuse inflicted by a stiletto heel. A trip to the powder room can transport
patrons into a dazzling ambience not found in their day-to-day venues,
with comfortable seating that encourages lingering for a chat with girlfriends.
The men's lounge might include upscale amenities, such as humidors.
Nightclub design has to do with the pursuit of the unobtainable, according
to George Kelly, principal of Kelly Architects in Los Angeles, whose team
designed the 40,000-square-foot Avalon Hollywood in LA during the
Paris Hilton era. "Even though Madonna didn't actually hang out at Studio 54
very often, there was always the possibility that you might run into her,"
says Kelly.
His nightclub designs take these sometimes unrealistic expectations into
consideration. "First, you have to get a drink," he says. There has to be a big
bar somewhere up front. From that bar, there needs to be a view to another
part of the club. You and your friend will see interesting people in the distance
and say, "Who's that? Let's go over there," and you start moving. "Of course,
by the time you get to that next bar, the people have already gone," Kelly
adds. "So you say, 'Let's have another drink.' Now, you have a different
perspective of the space; you wonder where does that staircase go?"
Next thing you know you've been there three hours. "You've had a number
of drinks and you feel like you've been on this adventure, this pursuit," says
Kelly. Avalon Hollywood has 11 bars on its three floors. It's going on 15 years,
which, according to Kelly, is phenomenal for a nightclub. "There are very few
in the history of the United States that have gone on for that long."

i+D - May/June 2018

43



i+D - May/June 2018

Table of Contents for the Digital Edition of i+D - May/June 2018

Contents
i+D - May/June 2018 - Cover1
i+D - May/June 2018 - Cover2
i+D - May/June 2018 - 3
i+D - May/June 2018 - 4
i+D - May/June 2018 - 5
i+D - May/June 2018 - 6
i+D - May/June 2018 - 7
i+D - May/June 2018 - 8
i+D - May/June 2018 - 9
i+D - May/June 2018 - Contents
i+D - May/June 2018 - 11
i+D - May/June 2018 - 12
i+D - May/June 2018 - 13
i+D - May/June 2018 - 14
i+D - May/June 2018 - 15
i+D - May/June 2018 - 16
i+D - May/June 2018 - 17
i+D - May/June 2018 - 18
i+D - May/June 2018 - 19
i+D - May/June 2018 - 20
i+D - May/June 2018 - 21
i+D - May/June 2018 - 22
i+D - May/June 2018 - 23
i+D - May/June 2018 - 24
i+D - May/June 2018 - 25
i+D - May/June 2018 - 26
i+D - May/June 2018 - 27
i+D - May/June 2018 - 28
i+D - May/June 2018 - 29
i+D - May/June 2018 - 30
i+D - May/June 2018 - 31
i+D - May/June 2018 - 32
i+D - May/June 2018 - 33
i+D - May/June 2018 - 34
i+D - May/June 2018 - 35
i+D - May/June 2018 - 36
i+D - May/June 2018 - 37
i+D - May/June 2018 - 38
i+D - May/June 2018 - 39
i+D - May/June 2018 - 40
i+D - May/June 2018 - 41
i+D - May/June 2018 - 42
i+D - May/June 2018 - 43
i+D - May/June 2018 - 44
i+D - May/June 2018 - 45
i+D - May/June 2018 - 46
i+D - May/June 2018 - 47
i+D - May/June 2018 - 48
i+D - May/June 2018 - 49
i+D - May/June 2018 - 50
i+D - May/June 2018 - 51
i+D - May/June 2018 - 52
i+D - May/June 2018 - 53
i+D - May/June 2018 - 54
i+D - May/June 2018 - 55
i+D - May/June 2018 - 56
i+D - May/June 2018 - 57
i+D - May/June 2018 - 58
i+D - May/June 2018 - 59
i+D - May/June 2018 - 60
i+D - May/June 2018 - 61
i+D - May/June 2018 - 62
i+D - May/June 2018 - 63
i+D - May/June 2018 - 64
i+D - May/June 2018 - 65
i+D - May/June 2018 - 66
i+D - May/June 2018 - Cover3
i+D - May/June 2018 - Cover4
https://www.nxtbook.com/asid/asid/design_product_guide_2023
https://www.nxtbook.com/emerald/id/20211112
https://www.nxtbook.com/emerald/id/20210910
https://www.nxtbook.com/emerald/id/20210708
https://www.nxtbook.com/nxtbooks/asid/design_product_guide_2021
https://www.nxtbook.com/emerald/id/20210506
https://www.nxtbook.com/emerald/id/20210304
https://www.nxtbook.com/nxtbooks/id/20210102
https://www.nxtbook.com/nxtbooks/id/20201112_french
https://www.nxtbook.com/nxtbooks/id/20201112
https://www.nxtbook.com/nxtbooks/id/20200910_french
https://www.nxtbook.com/nxtbooks/id/20200910
https://www.nxtbook.com/nxtbooks/asid/design_product_guide
https://www.nxtbook.com/nxtbooks/id/20200708_french
https://www.nxtbook.com/nxtbooks/id/20200708
https://www.nxtbook.com/nxtbooks/id/20200506_french
https://www.nxtbook.com/nxtbooks/id/20200506
https://www.nxtbook.com/nxtbooks/id/20200304_french
https://www.nxtbook.com/nxtbooks/id/20200304
https://www.nxtbook.com/nxtbooks/id/20200102_french
https://www.nxtbook.com/nxtbooks/id/20200102
https://www.nxtbook.com/nxtbooks/id/20191112
https://www.nxtbook.com/nxtbooks/id/20191112_french
https://www.nxtbook.com/nxtbooks/id/20190910
https://www.nxtbook.com/nxtbooks/id/20190910_french
https://www.nxtbook.com/nxtbooks/id/20190708
https://www.nxtbook.com/nxtbooks/id/20190708_french
https://www.nxtbook.com/nxtbooks/id/20190506
https://www.nxtbook.com/nxtbooks/id/20190506_french
https://www.nxtbook.com/nxtbooks/id/20190304
https://www.nxtbook.com/nxtbooks/id/20190304_french
https://www.nxtbook.com/nxtbooks/id/20190102
https://www.nxtbook.com/nxtbooks/id/20190102_french
https://www.nxtbook.com/nxtbooks/id/20181112
https://www.nxtbook.com/nxtbooks/id/20181112_french
https://www.nxtbook.com/nxtbooks/id/20180910
https://www.nxtbook.com/nxtbooks/id/20180910_french
https://www.nxtbook.com/nxtbooks/id/20180708
https://www.nxtbook.com/nxtbooks/id/20180708_french
https://www.nxtbook.com/nxtbooks/id/20180506
https://www.nxtbook.com/nxtbooks/id/20180506_french
https://www.nxtbook.com/nxtbooks/id/20180304
https://www.nxtbook.com/nxtbooks/id/20180304_french
https://www.nxtbook.com/nxtbooks/id/20180102_french
https://www.nxtbook.com/nxtbooks/id/20180102
https://www.nxtbookmedia.com