i+D - May/June 2019 - 45

Built with Soul - By Brian J. Barth

"There is an epidemic of homogeneity
in places all around America. ...
We're finding that the consumer response
to all this cookie-cutter sameness in the built
environment is a desire for unique and authentic
experiences-a 'sense of place.' That means
you have to offer guests something they can't
experience anywhere else."

The results of this highly tailored approach speak for themselves. Over the
last decade, beach pass purchases have increased by 15-fold and city parking
revenue has grown 23-fold. The municipality no longer requires aid from
the state, recently producing a balanced budget for the first time in ages.
The annual summer music lineup, which highlights the town's Jersey Shore
heritage, draws fans from around the world, and Asbury itself has morphed
into a positive example of multiculturalism.

-KEVIN PATTERSON, MADISON MARQUETTE

To that end, Madison Marquette, which in 2018 received the Honor Award
from the National Building Museum for its achievements in preserving
neighborhoods, maintaining historic authenticity, and inspiring communities,
has a partnership with the New Jersey Performing Arts Center, which has
helped diversify cultural programming in Asbury Park. Options for children
have grown and, today, adults can attend lectures from a noted physicist,
perhaps, or other intellectual heavyweights. But, the big draw remains rooted
in the past: T-shirts seen all over town express the common sentiment
that "Music Saved Asbury Park." Patterson adds that, while many factors
contributed to the renaissance, when the sound of rock and roll "is wafting
down the boardwalk from the open-air performance space on a warm night,
anyone would have to admit that music is integral to the soul of this place."

As part of recapturing the charm
of the Asbury Park, New Jersey,
waterfront, Madison Marquette
is working to protect and restore
the legendary Convention Hall.
(Image: Madison Marquette)

"There is an epidemic of homogeneity in places all around America,"
says Patterson. "At Madison Marquette, we're finding that the consumer
response to all this cookie-cutter sameness in the built environment is a
desire for unique and authentic experiences-a 'sense of place'. That means
you have to offer guests something they can't experience anywhere else."

Local artists
contribute to
the unique vibe
of Asbury Park,
New Jersey.
(Image: Madison
Marquette)

i+D - May/June 2019

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i+D - May/June 2019

Table of Contents for the Digital Edition of i+D - May/June 2019

i+D - May/June 2019 - Cover1
i+D - May/June 2019 - Cover2
i+D - May/June 2019 - 3
i+D - May/June 2019 - 4
i+D - May/June 2019 - 5
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i+D - May/June 2019 - Cover3
i+D - May/June 2019 - Cover4
https://www.nxtbook.com/emerald/id/20211112
https://www.nxtbook.com/emerald/id/20210910
https://www.nxtbook.com/emerald/id/20210708
https://www.nxtbook.com/nxtbooks/asid/design_product_guide_2021
https://www.nxtbook.com/emerald/id/20210506
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https://www.nxtbook.com/nxtbooks/id/20210102
https://www.nxtbook.com/nxtbooks/id/20201112_french
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https://www.nxtbook.com/nxtbooks/id/20200910_french
https://www.nxtbook.com/nxtbooks/id/20200910
https://www.nxtbook.com/nxtbooks/asid/design_product_guide
https://www.nxtbook.com/nxtbooks/id/20200708_french
https://www.nxtbook.com/nxtbooks/id/20200708
https://www.nxtbook.com/nxtbooks/id/20200506_french
https://www.nxtbook.com/nxtbooks/id/20200506
https://www.nxtbook.com/nxtbooks/id/20200304_french
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https://www.nxtbook.com/nxtbooks/id/20191112_french
https://www.nxtbook.com/nxtbooks/id/20190910
https://www.nxtbook.com/nxtbooks/id/20190910_french
https://www.nxtbook.com/nxtbooks/id/20190708
https://www.nxtbook.com/nxtbooks/id/20190708_french
https://www.nxtbook.com/nxtbooks/id/20190506
https://www.nxtbook.com/nxtbooks/id/20190506_french
https://www.nxtbook.com/nxtbooks/id/20190304
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https://www.nxtbook.com/nxtbooks/id/20180910
https://www.nxtbook.com/nxtbooks/id/20180910_french
https://www.nxtbook.com/nxtbooks/id/20180708
https://www.nxtbook.com/nxtbooks/id/20180708_french
https://www.nxtbook.com/nxtbooks/id/20180506
https://www.nxtbook.com/nxtbooks/id/20180506_french
https://www.nxtbook.com/nxtbooks/id/20180304
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