i+D - May/June 2019 - 53

All images page 53:
Diamond Schmitt Architects
has applied many of the
same concepts it follows for
multiunit residential buildings
to the design of state-of-the-art
student residences.
(Images: Lisa Logan Photography (top),
James Brittain Photography (bottom))

When real estate at the luxury Harlem co-op known as 88 Morningside Ave
goes on the market, an amenity that's mentioned is the "superb Elena
Frampton design." Frampton Co designed the lobby of the 12-story, 73-unit
multiunit project, as well as its amenity spaces, corridors, and the fixtures
and finishes in the apartment homes.
Creating a comprehensive identity for an entire building puts the interior
designer front and center. The opportunity to build brand awareness is hard
to beat when your interiors are constantly visible to passersby. But, there
are challenges, too.

esive
ment
If the interior design team doesn't feel inspired by the exterior architecture,
they may take a totally different direction, resulting in a disconnect
whenever residents enter the building. Even worse, it can negatively impact
occupancy in these condo or rental properties. Sometimes, the developer
spends the lion's share of the budget on the exterior and then wants to
skimp on the lobby or units. This can lead to frustration for the designer,
whose name will be used to market the final product that doesn't live up to
its potential.
"The architect and interior design team connection is crucial in developing
a cohesive residential building and ensuring aesthetic and pragmatic
goals inside and out," says Frampton, founder and creative director,
Frampton Co. While working on 88 Morningside Ave, Frampton and her
team interfaced weekly with GF55 Partners (formerly GF55 Architects)
and David E. Gross, a partner in the firm.

i+D - May/June 2019

By
Diana Mosher



i+D - May/June 2019

Table of Contents for the Digital Edition of i+D - May/June 2019

i+D - May/June 2019 - Cover1
i+D - May/June 2019 - Cover2
i+D - May/June 2019 - 3
i+D - May/June 2019 - 4
i+D - May/June 2019 - 5
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i+D - May/June 2019 - Cover3
i+D - May/June 2019 - Cover4
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