i+D - September/October 2019 - 23

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Special
Advertising
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It may seem inconsequential, but research suggests
there's a link between the amount of time we
spend interacting with technology and our health
and productivity. For example, a study published
in Computers in Human Behavior reveals the
use of multiple social media platforms is strongly
associated with depression and anxiety among
young adults. Similarly, a Forbes article notes
that heavy technology use has been linked with
addictive behaviors, increased stress, and sleep
disorders. Further, a piece in Harvard Business
Review argues that "digital overload may be the
defining problem of today's workplace." Citing
a report from Information Overload Research
Group, the article indicates knowledge workers
in the United States waste 25 percent of their time
managing growing data streams at a cost to the
economy of $997 billion annually.
Technology isn't all bad, of course-and, ironically,
it's being used to help alleviate the very stress it
can cause. Guided meditation apps like Calm,
Headspace, and Insight Timer have emerged to help
people utilize mindfulness to reduce stress, focus
more, and even improve sleep.

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For more information about advertising in i+D, contact:
Tom Davies, i+D Advertising Director * Phone: (319) 861-5173
Toll-Free: (800) 553-8878 * Email: Tom.Davies@Stamats.com

"The ability to be present with ourselves and others
has been significantly eroded by the advent of the
always-on world. We know from neuroscience
that our brains need to be trained to counteract
this distracted state and enable greater presence,"
explains Louise Chester, founder and managing
director of Mindfulness at Work Ltd. "Mindfulness
practices can help significantly-as can the
conscious decision to practice 'being here now' in
all our activities through the day."
What exactly is mindfulness, however, and how
can designers and other creative types harness its
potential, not only to improve their health, but also
creativity? We're glad you asked.

"Being more mindful is a
lifetime journey... The busier
you are, the more you need
this practice! And, the benefits
accrue quickly."
-LOUISE CHESTER,
MINDFULNESS AT WORK LTD.

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i+D - September/October 2019
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i+D - September/October 2019

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