i + D - March/April 2020 - 24

Business
of Design
Talking
Sustainability
with Clients

The interior design of Loyal
Coffee, an Echo Architecture +
Interiors project, incorporates
natural manila rope and
USA-sourced porcelain flooring
containing pre- and postconsumer recycled material.
(Image: Richard Seldomridge)

Education is a must
We asked these designers why consumers seem to
understand some human-friendly products like
non-VOC paints better than others. Hamilton believes
most people inherently know that exposure to
something that smells as strong as high-VOC paints
can't be good for you. "Manufacturers have to work
very hard to inform designers how their products
are sustainable in other ways-origin of sourcing,
construction methods, how waste is returned to the
manufacturing stream, et al. Then we must help
educate clients on why it would be a better choice."
Following the theme, Jones says, "It's part of our
job as designers to educate clients, now more
than ever." Wilson agrees: "Even if the decision
ultimately comes down to client approval, I believe
it is our responsibility to provide reason, inform, and
educate our clients on environmentally and socially
responsible decisions that can be implemented."

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i + D - March/April 2020

Table of Contents for the Digital Edition of i + D - March/April 2020

Contents
i + D - March/April 2020 - Cover1
i + D - March/April 2020 - Cover2
i + D - March/April 2020 - 3
i + D - March/April 2020 - 4
i + D - March/April 2020 - 5
i + D - March/April 2020 - Contents
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i + D - March/April 2020 - Cover3
i + D - March/April 2020 - Cover4
https://www.nxtbook.com/asid/asid/design_product_guide_2023
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