i + D - July/August 2020 - 19

In times of financial crisis, it's essential to keep
in mind two pieces of folk wisdom, suggests
Sean Low, founder and president of New York-based
consultancy The Business of Being Creative:
"Make hay while the sun shines. And neither
a borrower nor a lender be." The trick, Low adds,
is to act expeditiously on the former while
thoroughly rejecting the latter and borrow
funds when available.

CONSULTANTS i+D SPOKE WITH ABOUT IDEAS TO
KEEP SOLVENT-AND EVEN THRIVE DURING THE
WORST FINANCIAL CONDITIONS SINCE THE 1930S-
ARE GENERALLY IN AGREEMENT WITH LOW'S
ADVICE AND OFFER SEVERAL OTHER WORKABLE
IDEAS. MICHELE WILLIAMS, FOUNDER OF SCARLET
THREAD CONSULTING IN ALPHARETTA, GEORGIA,
AND MANPREET KALRA, OWNER OF SEATTLE-BASED
DIGITAL MARKETING AND STRATEGIC BRANDING
CONSULTANCY ART OF CITIZENRY, TAKE AS TRUTH
CARVED IN STONE THE IMPORTANCE OF CLARIFYING
MESSAGES, MARKETING AROUND-THE-CLOCK, AND
FIRMING UP PARTNERSHIPS.
AN ADDED BENEFIT, THE CONSULTANTS AGREE, IS
THAT DESIGNERS WHO MOBILIZE SHARP, INTELLIGENT
STRATEGIES NOW WILL HAVE LOGISTICS IN PLACE
TO RECESSION-PROOF THEIR BUSINESSES BEFORE
TREMORS FROM THE NEXT FINANCIAL UPHEAVAL
ARE FELT.

Sean Low,
The Business
of Being Creative

Michele Williams,
Scarlet Thread Consulting

378_022_i+D-July_August_v1.indd 19

Manpreet Kalra,
Art of Citizenry

20-07-28 16:09


http://www.modulararts.com

i + D - July/August 2020

Table of Contents for the Digital Edition of i + D - July/August 2020

Contents
i + D - July/August 2020 - Cover1
i + D - July/August 2020 - Cover2
i + D - July/August 2020 - 3
i + D - July/August 2020 - 4
i + D - July/August 2020 - 5
i + D - July/August 2020 - Contents
i + D - July/August 2020 - 7
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i + D - July/August 2020 - Cover3
i + D - July/August 2020 - Cover4
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