i + D - September/October 2020 - 22

(Image: Jessica Arends/Unsplash)

Business
of Design
Resilience

Being flexible will enable designers to gracefully weather major changes
expected to occur in most market sectors, with entertainment venues and
shared living facilities at the top of the list, according to research respondents.
Not surprisingly, big changes are still expected in public/shared spaces such
as the elevator lobby, building/office lobby, circulation paths, restrooms, and
building entrances. Designers will also see more opportunity to work on
outdoor public/shared spaces.
Additionally, the research suggests that residential designers can expect to
see continued interest in home office design with defined office space or
workstations and additional technology in the home. Defined e-learning space
or workstations for students and enhanced outdoor living options will also be
popular. And, going forward, touchless technology, video conferencing, and
virtual tours will be top-of-mind for clients.
Air quality and spatial layout rose to the very top when respondents ranked
spatial components that need further improvement post-COVID-19.
Maintenance, too, was clearly a main consideration. The majority of designers
in each practice area selected surface materials as the most critical product
category in need of improvement in response to the pandemic.

Level of Concern

100%
90%
80%
70%
60%
50%

MEDIAN

40%
30%
20%
10%
0%
AT THE BEGINNING
OF COVID-19 (FEB/MAR)

NO CONCERN

22

AT PEAK OF COVID-19
(MAR/APR)

LOW

CURRENTLY (JULY)

MEDIUM

HIGH

i+D - September/October 2020

Practices Pull Together
The study also found that general
concern due to the impact of COVID-19
has eased somewhat since its peak in
March/April 2020, but the majority of
respondents (when measured in July 2020)
still expressed high anxiety. These
worries were similar across different firm
sizes, years of experience, and region.
Furloughed and unemployed designers
expressed significantly higher concerns
in July 2020 compared to full-time and
semi-retired/retired professionals.
As the research points out, some
designers have experienced the traumatic
disruption of COVID more than others,
but all participants indicated some level
of impact in at least one area of their
personal and professional lives. The
ability to pivot operations and practices
is a trait that many designers did not
hesitate to apply, but some experienced
longer adjustment periods than others.



i + D - September/October 2020

Table of Contents for the Digital Edition of i + D - September/October 2020

Contents
i + D - September/October 2020 - Cover1
i + D - September/October 2020 - Cover2
i + D - September/October 2020 - 3
i + D - September/October 2020 - 4
i + D - September/October 2020 - 5
i + D - September/October 2020 - Contents
i + D - September/October 2020 - 7
i + D - September/October 2020 - 8
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i + D - September/October 2020 - Cover3
i + D - September/October 2020 - Cover4
https://www.nxtbook.com/nxtbooks/id/20210102
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https://www.nxtbook.com/nxtbooks/id/20190102
https://www.nxtbook.com/nxtbooks/id/20190102_french
https://www.nxtbook.com/nxtbooks/id/20181112
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https://www.nxtbook.com/nxtbooks/id/20180910
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https://www.nxtbook.com/nxtbooks/id/20180708_french
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