i + D - January/February 2021 - 45
Color TV
When Samsung launched a line of
televisions designed to look like fine
art when not in use, the electronics
giant turned to Karen Haller to solve
the eternal query: what color to
paint the wall behind the television.
As part of a marketing campaign for
the televisions in the U.K., Haller
created two paints to go with each
of three television models in the
Samsung Lifestyle collection, for
a total of six new paints. The paint
colors were available in London
when a television was purchased
from the company's Samsung KY
Space. (At press time, there were
no plans to distribute the paints in
the United States.)
For Haller, applied color and design
psychology expert, and author of
The Little Book of Colour, it was the
first time she'd created a collection
of paints for a major brand. " I just
want to create paint colors all the
time now! " she exclaims.
For the project, Haller was brought
in to color-match the three hues
of the frames, and then to create
a shade that would complement
and showcase each frame. " I gave
the paint color a name and created
a story of the setting the television
would be in, " she says. For
instance, for the Serif model, she
created " Serif Cotton Blue, " a direct
match to the color of the frame,
and a shade that Haller describes
as soothing and relaxing to the
mind. Its complementary color is
Champagne Bliss, a soft beige with
a pink undertone intended to feel
comforting like a soft embrace.
Karen Haller is
an international
authority in the
field of applied
color psychology.
(Image: Kristina
Gasperas)
i+D - January/February 2021
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i + D - January/February 2021
Table of Contents for the Digital Edition of i + D - January/February 2021
Contents
i + D - January/February 2021 - Cover1
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i + D - January/February 2021 - Contents
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i + D - January/February 2021 - Cover3
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