The Institute - September 2018 - 11

PRESIDENT'S COLUMN

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Stepping Ahead,
Envisioning the Future

THE IEEE
C O N TAC T C E N T E R

The role of technical professional associations in society

For assistance with IEEE products
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JIM JEFFERIES

IEEE PRESIDENT AND CEO

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THEINSTITUTE.IEEE.ORG

DAVID SUTPHIN

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HE HISTORIC ROLE

of technical professional
societies has been informational and educational:
facilitating the exchange of
knowledge, promoting guidelines
and standards for professional
excellence, and raising public
awareness and recognition of their
members' contributions.
IEEE does not stop with ensuring their members are current in
their knowledge. We are already
examining the world of tomorrow, interpreting trends that will
be important in the years ahead,
whether wrestling with the implications of robotics, nanotechnology,
or social media.
An increasingly important
function for the organization is to
ensure members have the knowledge and skills they'll need to succeed in an increasingly dynamic,
ever-changing future.

Staying current with knowledge is
a prerequisite for being a professional. IEEE delivers professional
development opportunities and
educational programs spanning
the entire member's life cycle-
from those just thinking about
engineering or science as a career
to those already studying, teaching,
practicing, inventing, or advocating for technology.
IEEE adds value by vetting and
connecting relevant information.
This curation assures that our conferences, forums, and publications are
providing high-value information,
pertinent to our members and
society. We regularly review our
offerings based on direct member
feedback to assure we know who
wants them, when they want them,
and how they want to receive or
access them whether face-to-face
or online.

PROJECTING OUR VOICE

The value created by professional
associations such as IEEE increasingly comes from our ability to
provide supporting services and
infrastructure that leverage the
knowledge and expertise of our
professional communities.
Due to our centralized position across diverse fields of interest,
IEEE has a clear view of technical
and societal trends, along with
potential issues and disruptors. Our
leadership position, built on the
knowledge and insights of our
members, provides the foundation
to develop and promote change
within our spheres of technical
competence
and professional
interest.
Through coordinated activities
at the regional,
national, and
international levels, our goal is to
provide accurate
information and
recommendations to address
technologyrelated public
policy issues. And we do it from
a global perspective to raise the
amplitude of our public policy
voice worldwide.
Our members are the change
makers. They use their experience
to help define and set high standards for their professional fields
and apply their knowledge ethically
and responsibly. Our efforts not
only champion our reputation as
the unbiased and trusted voice of
technology but also support IEEE's
mission as we advocate for technology that benefits humanity.

focused on the challenges and
opportunities facing IEEE as a
21st-century professional membership organization. It is only in
addressing these challenges-to
retain and grow our membership, to
ensure the continued viability of our
publishing and conference business models, and to reinforce our
leading-edge position in technology
policy-that we can successfully
position IEEE to purposefully serve
our members and mission.
Understanding the environment
in which IEEE operates is critical
to developing the strategies for our
envisioned future. As stewards of
this future, our leaders must be more
flexible than that
dynamic environment, with a
powerful vision
that is clear,
generates energy,
and attracts
new and diverse
communities of
people.
Our
opportunities
originate in our
strengths: our
powerful, widely
recognized brand, our technical
leadership across a breadth of
disciplines, and our expanding
societal and humanitarian reach
and global impact.
As a person who believes in
the power of technology to benefit
humanity, I find this to be a very
compelling vision for the future.
I encourage all our members to
be engaged with IEEE's activities,
to inspire participation from your
colleagues, and to celebrate all that
your IEEE membership does for you,
for our professional community,
and for society.
Please share your thoughts with
me at president@ieee.org.◆

Staying current
with knowledge
is a prerequisite
for being a
professional.

BUILDING OUR F UTURE

Throughout my presidency, I have

S EP TEM B ER 2018 TH E IN STITUTE

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https://supportcenter.ieee.org http://www.ieee.org/renew http://www.ieee.org/join https://www.ieee.org/membership/grade-elevation.html https://www.ieee.org/membership/grade-elevation.html http://www.ieee.org/%20membership_services/membership/%20senior/application http://www.ieee.org/%20membership_services/membership/%20senior/application http://www.ieee.org/%20membership_services/membership/%20senior/application
Table of Contents for the Digital Edition of The Institute - September 2018
