and we were cleared for the next step; customer discovery. Customer Discovery This is a very crucial step in the program. The plan was to (1) develop a set of questions to assess the validity of the new concepts presented in the dynamically interactive platform, (2) use these questions to conduct in-person interviews with nearly 50 students and five faculty members and conduct phone interviews with three potential publishers, (3) revise the technical platform according to the feedback, then (4) demonstrate the changes to the interviewed students and faculty for further feedback. The customer discovery questions focused on whether the student/faculty would utilize an electronic textbook system instead of the traditional printed textbook and if they thought the electronic system provided multilevel and multi-solution techniques of problems and examples. Then, the focus of the questions shifted to the practicality of the adaptive content's features and whether online content should be accessible on the cloud or only on the school's website. Next, we gauged the students' interest in the formatting and style of the ebook content in terms of mimicking a physical book and the ease of using the platform and navigation tools. Finally, we discussed how important it was to the students and faculty to have performance assessments integrated within the platform instead of in a separate module outside of the ebook. For nearly eight weeks we conducted the customer interviews and reported our findings to the I-Corps instructors. Based on the feedback from nearly 70 interviews, it was clear that the proposed features were important to the students and faculty and that it was critical to provide access to the content around the clock. The students also wanted to add more supplemental toolsets to help justify the high cost of the ebook. In conclusion, we were able to verify the proposed value proposition to both students and faculty. However, publishing platforms proved to be the bottleneck; developing the right platform had been a challenge for years. Publishers only recently began embracing such new technology and were very nervous about the cost of developing a full textbook with fully interactive features using their existing platform. The Pivot Our original business plan proposed developing a new publishing platform MOTOR DRIVE CONTROL RAPID PROTOTYPING from Matlab® Simulink® online store on imperix.comhttp://www.imperix.com